Funeral X Podcast
Jake Johnson and Robin Heppell share their experiences, insights and predictions in the world of Funeral Service.
Episodes
April 12, 2022 • 27 min
Lori Salberg is back to announce the winners of Performance Tracker's 2021 Excellence in Customer Service Awards. Lori explains the criteria and methodology for the selection process for the awards and then announces the Top 5 Firms in the 3 categories. If you are interested in learning more about Performance Tracker, book a demonstration with Lori, just select a time in her calendar that is convenient for you: https://meetings...
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April 5, 2022 • 51 min
Guest Nelson Thulin joins Funeral X to explain the benefits of Employee Incentive Compensation Plans and what factors should be considered when creating an incentive plan. For more information about the incentive plan for your firm, you can contact Nelson at 480-556-8510 or nthulin@johnsonconsulting.com.
See the complete transcript here:
Robin Heppell:
Welcome back to the Funeral X podcast. I am Rob Heppell and I'm...
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March 31, 2022 • 22 min
Jake reflects on his thought process and then the writing, publishing and promotion of his book: Staying Alive In The Funeral & Cemetery Profession: Building A Business, Weathering Changes, and Finding Growth in 2019. You can get your own copy of Jake's book by contacting the Johnson Consulting office at 1-888-250-7747 or email at info@johnsonconsulting.com. You can also purchase the book on Amazon / Audile here.
Se...
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March 22, 2022 • 37 min
Guest Vince Roberge of Johnson Consulting Group talks through the process of strategic planning for funeral homes. He shares the best practices when conducting a strategic planning initiative and what firms can expect after completing the process. For more information about strategic planning for your firm, you can contact Vince at 480-556-8520 or vroberge@johnsonconsulting.com.
See the complete transcript here:
Rob Heppe...
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March 15, 2022 • 39 min
As a follow-up to the previous Google Ads episode, Rob breaks down the structure of a Google Search Text Ad and his strategy when writing those ads. He also explains the keyword pruning process and cautions blindly accepting Google's Recommendations.
For more information about Funeral Results Marketing, check out our Funeral Home Website section, Cremation Arrangement section or Digital Marketing Services section on our web...
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March 8, 2022 • 40 min
Rob shares his strategy in setting up Google Ads (formerly AdWords) campaigns for Funeral Homes and Cremation Providers who are trying to attract at-need first calls. He explains Bidding and Location settings and explains the importance of Ad Rank and the use of Negative Keywords.
For more information about Funeral Results Marketing, check out our Funeral Home Website section, Cremation Arrangement section, or Digital Marketing...
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March 2, 2022 • 17 min
Lori is back with Jake and Rob in this episode and as the Co-Chair of the ICCFA Convention, she gives an overview of the event. Jake and Rob both talk about the presentations that they will be giving. ICCFA’s Annual Convention is going to be held in Las Vegas from March 22nd to the 25th. For more information and registration details, visit www.ICCFA.com. #iccfa2022
See the complete transcript here:
Rob Heppell:
Welcom...
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February 26, 2022 • 45 min
In this special Funeral X episode Rob interviews ICCFA Keynote presenter, Mark Scharenbroich, about his presentation: Nice Bike – Making Meaningful Connections. Immediately following Mark's presentation, Johnson Consulting Group, J3Tech Solutions & Funeral Results Marketing will be hosting Mark's book signing at our booths in the Expo Hall. ICCFA’s Annual Convention is going to be held in Las Vegas from March 22nd to th...
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February 23, 2022 • 45 min
Jake shares his insights and study of Customer Service and the approach he and the team at Johnson Consulting take to improve customer service internally and how they help funeral businesses do the same. He then explains the financial impact that an increasing or decreasing level of customer service has on a firm's profitability and eventual valuation.
For more information about the Johnson Consulting Group, check out the w...
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February 15, 2022 • 40 min
Rob shares the back story of how he helped Jeff and Steve Murphy start and grow their online cremation business to a very successful exit. Rob explains 3 marketing strategies that were very important in the growth of the Murphys' business.
For more information about Funeral Results Marketing, checkout our Funeral Home Website section, Cremation Arrangement section or Digital Marketing Services section on our website or cont...
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February 8, 2022 • 32 min
Jake and Rob have a fun conversation as they walk back through their introduction and experience with technology. They reminisce about their first computers, first software, initial experience with the Internet, and talk about mobile devices.
For more information about Funeral Results Marketing, check out the website or contact Rob at robin@funeralresults.com or at 1-800-810-3595. For more information about the Johnson Con...
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January 25, 2022 • 42 min
Lori Salberg, Director of J3Tech Solutions, joins Jake and Rob for the story behind Performance Tracker. Rob asks Jake about the system's origins and Lori shares where Performance Tracker is now and how it can assist Funeral Homes and Cemeteries track and improve the customer experience for their client families. To book a demonstration with Lori, select a time in her calendar that is convenient for you: https://meetings.hubspo...
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January 18, 2022 • 41 min
Rob shares the back story of why he chose WordPress to be the CMS (Content Management System) for all of the funeral home marketing websites and cremation arrangement websites that he and his team have created. He also gives a brief history of WordPress and how its features can help funeral homes create a powerful online marketing tool for their firms.
For more information about Funeral Results Marketing, checkout our Funer...
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January 11, 2022 • 50 min
Rob recalls his first involvement with a funeral home website in 1996, discovering how obituaries could be found by Google and the path he took to create the digital marketing agency, Funeral Results Marketing (and why he chose that name). Then Rob and Jake talk through the suite of services that help funeral professionals be more successful online.
For more information about Funeral Results Marketing, checkout our Funeral ...
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January 4, 2022 • 32 min
Jake recounts when his dad, Tom started Johnson Consulting Group, Jake's introduction into the company and what he and the team at JCG have grown it into. Jake also shares the background and significance of the firm's logo.
For more information about the Johnson Consulting Group, check out the website or contact Jake at jjohnson@johnsonconsulting.com or at 1-888-250-7747.
See the complete transcript here:
...
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December 28, 2021 • 32 min
Jake shares his valuable insights into funeral home mergers and acquisitions - and the higher-than-normal multiples that are being offered for the right funeral homes.
For more information about the Johnson Consulting Group, check out the website or contact Jake at jjohnson@johnsonconsulting.com or at 1-888-250-7747.
See the complete transcript here:
Rob Heppell:
Welcome back to the Funeral X podcast. I am...
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December 21, 2021 • 19 min
Jake and Rob reflect on how they were first made aware of each other in the mid 2000s - Tom Johnson and Google.
For more information about Funeral Results Marketing, check out the website or contact Rob at robin@funeralresults.com or at 1-800-810-3595. For more information about the Johnson Consulting Group, check out the website or contact Jake at jjohnson@johnsonconsulting.com or at 1-888-250-7747.
See the ...
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December 14, 2021 • 26 min
Jake and Rob look back at the events over the past two years that brought them to become partners in Funeral Results Marketing and where they are today.
For more information about Funeral Results Marketing, check out our Funeral Home Website section, Cremation Arrangement section or Digital Marketing Services section on our website or contact Rob at robin@funeralresults.com or at 1-800-810-3595.
See the complete ...
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