Greg Lombardo, Vice President of Experiences Creative & Production at Netflix, takes us inside the thinking behind Netflix House and the company’s growing slate of real-world experiences.
From Stranger Things to Bridgerton to Squid Game, Greg and his team are translating global hits into physical environments you can step into, through immersive worlds, live experiences, and themed dining. He shares how Netflix approaches experience design, what audiences are really looking for beyond the screen, and why these spaces are becoming a powerful extension of storytelling.
With a background spanning 20th Century Fox, Universal Studios, and BRC Imagination Arts, Greg brings a unique perspective on where entertainment, design, and culture are headed next.
To learn more, visit our website at fost.org.
To get your copy of Charlie’s book, The Future of Storytelling, visit thefutureofstorytelling.com/home.
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© 2026 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Greg Lombardo, Alexis Garcia, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.
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