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July 26, 2021 53 min

Alan Moore, Designer, Consultant, and Author, interviewed by Trond Arne Undheim, futurist, investor, and author.

In this conversation, we talk about what regenerative business practices truly entail which is to go well beyond sustainability. We discuss how beauty gives us the oxygen needed and how we need to reclaim it, giving ourselves, as architects, designers, creators or innovators, the permission to think about that mysterious, awesome concept and reality of beauty. 

After listening to the episode, check out Alan Moore's social media profile, his company Beautiful Business, and his most recent book, Do Build:

  • Do Build (book): 
  • Alan Moore (@alansmlxl): 
  • Beautiful Business: 
  • My takeaway is that reclaiming the concept of beauty is transformational both on a personal and a planetary scale, but it cannot happen without introspection, courage, and the power of example. Wonder, joy, and walking in nature can approximate beauty and can give us the inspiration to pursue it in our professional lives. The effects would be healing for the planet, which seems really needed right now, objectively speaking.

    Thanks for listening. If you liked the show, subscribe at or in your preferred podcast player, and rate us with five stars.

    If you like this topic, you may enjoy other episodes of Futurized, such as episode 90, Upskilling Youth for the 21st Century Bioeconomy, episode 73, The Future of Social Learning, or episode 66, [The Serendipity of Social Innovation.

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