Aprende como el Marketing no solo genera leads, sino que actúa como un multiplicador que amplifica los resultados de las ventas.
¿Cómo?
El resultado: un mayor retorno de la inversión (ROI) y un crecimiento empresarial impulsado por las ventas.
Para los profesionales de marketing, comprender este concepto es esencial para justificar su presupuesto, demostrar su valor estratégico y maximizar el impacto de sus esfuerzos.
0:00 Intro 0:35 El Rol del Marketing en la Generación de Ventas 1:50 Competencia entre Marketing y Ventas 6:15 Modelando la Creación de Ingresos 10:15 Marketing de Desempeño y Captura de Demanda 16:15 Reconocimiento y Posicionamiento de Marca 21:20 Impacto del Marketing en el Proceso de Ventas 31:05 Reflexiones Finales 32:15 Outro
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