What do you do when a story won't leave you alone—even if it doesn't fit into any of your current series? In this episode, Narelle Todd and S.E. Smith explore the challenges and opportunities of writing "outlier" books that fall outside your established brand. Susan shares how she created her S.E. Smith Signature Romance line to give standalones a home without diluting her brand—and why she chose not to use a pen name. Together, Narelle and Susan discuss the difference between branding worlds versus branding your name, why tone and message matter more than logos and colors, and how giving yourself permission to follow creative sparks keeps your writing fresh. They also offer encouragement for authors struggling between "conventional wisdom" and what their creative heart is demanding. If you've ever wondered how to balance branding, reader expectations, and passion projects, this episode will inspire you to believe in your voice.
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