Getting to the Root of It

Getting to the Root of It

I don't know about you, but I am ready for someone to shoot it to me straight! Hosts Sarah Nilsen and Bob Finigan peel back the layers of the marketing and the fake news surrounding the cannabis industry and get to the root of all things CBD! At Green Compass, Sarah, Vice President of Sales, and Bob, Chief Marketing Officer, do more than just talk the talk. They work with the experts and the farmers who grow, cultivate, and tend to the hemp. If you are looking into the benefits of hemp-based wellness but not sure how to root out the myths from the marketing, then you're listening to the perfect show. Please join us for a deep educational dive as we unearth what's true in the hemp/CBD industry and answer your most pressing questions.

Episodes

September 16, 2021 40 min

Do you know what is in what we are feeding ourselves, and our children? In today’s episode, we’re talking with Sterling Cook, the CEO of Green Compass Global and a proponent for the North Carolina Hemp Pilot program. Sterling has always had a passion for agriculture which led him to uncover the truth about the number of chemicals that are used in agriculture fields across the US. Tune in to learn why Sterling takes pride in Green C...

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In today’s episode, we’re talking with Stephanie Webb, a trained Herbalist and Clinical Aromatherapist, about the safe ways to use essential oils in everyday life, but also for certain health issues. Some say that Americans spend more money on pharmaceuticals than any other country in the world. However, America is the sickest country in the world. Can alternative medicine help fix the root problem? Tune in to increase your essenti...

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August 5, 2021 39 min

In this episode, Sarah interviews her co-host Bob about his decades of experience in marketing and brand strategy. His consumer experience working within different product industries, including those in the health and wellness space give him insight into the current world of social media and social commerce surrounding the CBD and Hemp industry. Sarah and Bob discuss what consumers are dealing with right now and how things have cha...

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August 5, 2021 24 min

Welcome to the inaugural episode of our podcast, Getting to the Root of It, with Sarah and Bob. If you look around you, CBD is everywhere, but how much do you know about it? Getting to the Root of It is filling a much-needed void. Sarah and Bob explain how they plan on using this podcast to unearth what's true in the hemp/CBD industry. Also, Sarah describes how the average consumer is vulnerable to marketing, pricing, and getti...

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July 12, 2021 2 min

I don't know about you, but I am ready for someone to shoot it to me straight! 

Hosts Sarah Nilsen and Bob Finigan peel back the layers of the marketing and the fake news surrounding the cannabis industry and get to the root of all things CBD! At Green Compass, Sarah, Vice President of Sales, and Bob, Chief Marketing Officer, do more than just talk the talk. They work with the experts and the farmers who grow, cultivate, and te...

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