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July 7, 2025 16 mins

Ep. 84 Building Your Legacy

What will people remember about you when you're gone? Your car, your house, your money? Or the person you were?

In this deeply personal episode, Jake and Braxston tackle the challenging topic of legacy building—specifically, how to create lasting impact without sacrificing what matters most along the way. Drawing from their own experiences, they explore the disconnect between outward success and meaningful living that so many high-achievers encounter.

Braxston shares his observations of successful CEOs who reached their professional goals but regretted the corners they cut with family and relationships. "Once they finally get there, whatever 'the top' looks like to them, they realize how much they've messed up along the way," he notes. Meanwhile, Braxton candidly reveals his behind-the-scenes hustle—door dashing between deliveries to fund his dreams—demonstrating that real legacy building happens in those quiet, unglamorous moments nobody posts about.

The conversation offers practical takeaways for intentional legacy building: writing your own obituary to clarify priorities, keeping journals or video messages for your children, and consistently evaluating if what you're building is worth what it's costing you. As Braxston powerfully summarizes, "Legacy isn't what you leave in your will—it's what you live." If you're working to build something meaningful that outlasts you while navigating the daily grind, this episode provides both the inspiration and practical framework to stay the course.

What parts of your life speak louder than your words? We'd love to hear your thoughts on legacy building in today's comments.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:21):
Welcome back to the Go All In podcast.
I'm Jake Fine.

Speaker 2 (00:24):
And I'm Braxton Cave.
In today's episode we're goingto be talking about building
your legacy and the idea of thisone is, you know we were
talking before the show startedof you know, when I was coming
to the end of my NFL career andstarting to jump into the
business world.
You know, I kind of took a lookback on you know the, the kids

(00:45):
I grew up with, and you knowtheir parents and the movies you
watch and and the differentthings that you see in it, and
it almost always seemed like nota hundred percent of the time,
but I would say the greatermajority the the parents or the
people who were most successfulhad like these crazy stories or

(01:06):
disappointments that they'vecome from.
Or, yeah, my, my, I don't eversee my dad and it was usually
the kid who came from had thebiggest house and the nicest
stuff and, um, it was alwayslike a big deal to me, like I
don't, that's not who I want tobe, that's not the way that I
want my family to be raised.

(01:27):
And so you know the idea ofgoing through business and
building a legacy and doing itthe right way.
I've had many conversationswith you know successful CEOs of
whether it's a you know singledigit million dollar company to
a billion dollar company.

(01:47):
Majority of them will.
You have a conversation withthem and they'll be like, yeah,
I just I didn't do things theright way early on and I, but I
think when they're, when you'rechasing it, you don't pay
attention to a lot of that.
Right, it's the grind and you'rehustling and you're doing
whatever it takes to get to thetop, and then once they finally
kind of get there, whatever thetop looks like to them, then

(02:10):
they're like man, how much do Ihave to prepare that?
I messed up along the way andso you know there's there's just
so much that goes into thedaily life and the grind of that
that I think, like I said, it'sa lot of oftentimes people miss

(02:33):
some of the most importantthings that happen along the way
.
So I want to we can kind ofdialogue back and forth today
about what that looks like andmaybe some of the instances that
you've seen, I mean.

Speaker 1 (02:46):
I can.
Just, you know I work afull-time RV job, you know, and
that's my normal full-time gigthat I do and that's that funds
everything that I do with mybusiness and you know it helps
with this.
And you know people don't seelike the other stuff that I do,
like you know what she does andit's like you know, when I I

(03:07):
don't like to sit around, I liketo get shit done and I feel
like if I'm sitting around andnot accomplishing anything, I
get really anxious and I justpace and it's like I need to
make my time wise.
And you know, lately I've been.
You know people don't know I dothis but I door dash when I'm
like waiting for deliveries.
If I have stuff ordered fromyou know my apparel that I need

(03:29):
to get into so I can startmaking stuff and I know what
deliveries coming, I won't godoor dash and wait until it gets
there.
When it gets there, then I'llstop door dashing, because that
time that I'm, because I havemoney right there that I made
instant, because they pay youright when you're done right
instantly.
And that's the thing I I thinkis crazy, because people are
like, well, I don't know whereto work.
I mean, dude, there's so manythings out there you can get

(03:49):
paid quick.
Now, technology's insane andI've been doing that and it's
just, it's, it's fun, but it'sinteresting as well.
Um, the stuff you run into, youknow, locally here, but yeah,
it's, it's and it's just doingthe extra stuff to go the extra
mile to get, you know, to buildmy vision.

(04:12):
And you know a lot of peopledon't see that part and you know
it's just like what you weresaying.
You don't want to be thatperson.
You know the story that youwere just talking about and it's
just, I feel like it's.
You know, like you usedBlindside the movie.
You know it's like that type ofstory.
That was just.

(04:33):
You know it's an amazing story.
I mean how far he came and howthat family took care of him.
You know to get to where he'sat and how he repaid him
afterwards.
But you know it's just a lot ofpeople don't see, behind the
closed doors, the extra stuffthat you're doing, right, um,
but yeah, I mean just to throwthat in there.

(04:54):
I, I, yeah, that's what I dowith the time to get extra cash,
to get, you know, put it, puttowards my, my vision, because
it's, it's, it's, it's freakinghard, dude.
It is hard, especially with RVthat I'm in in.
You know, during the julyseason, it there's we're shut
down for the fourth.
You know we're not working, soit's a lot of time.
I can, you know, work on thebrand and create new things and,

(05:17):
um, you know, figure things outand yeah, that's.

Speaker 2 (05:21):
You, just gotta use your time wisely yeah, you know,
during this stuff, yeah, Ithink it's interesting to think,
like when you think legacy, youknow it's not, your legacy
isn't built like on what youpost on social media.
You know it's all in what youpractice.
And I think kind of what youwere just talking about.
It's like the loudest lessonsare taught in silence and it's

(05:43):
the there's always so much moreto the story than what people
see, and I think oftentimes whatpeople see isn't really the
story.
and so the you know the moments,the early mornings, the late
nights, the things that happenin the quiet.
You know the privatedisciplines like those are part

(06:04):
of the legacy that you'lleventually leave behind one day,
and and to me it's your legacyis your name.
Like no one gives a shit aboutyour car, the money, the houses,
like at the end of the day,when you're dead, people are
going to tell stories about theperson that you were, not the
things that you had, especiallylike your kids and your family.
And so, um you back to the ideaof you know some of the most

(06:30):
successful people.
You know, ceos, like theconversation of you know once,
the once you finally made it.
Then you want to focus yourattention to the things that
matter most, and sometimes it'stoo late, and I think that,

(06:52):
depending on everyone's,obviously everyone's got a
different point of view on whatfaith looks like and what their
foundation is, but I just trulybelieve, at least for myself,
that faithful men buildgenerational impact, and I think
God put us all on this earthfor a reason and we all have a

(07:14):
certain calling.
It may take one person longerthan others to to find what
their calling is.
But at the end of the day it'slike are you living a life
that's going to honor the nameyou'll leave behind, like that's
legacy?
I mean, there's probably amillion different.
Everyone's going to have adifferent definition for it.

Speaker 1 (07:36):
I mean, I've mentioned this in an episode a
long time ago.
When people come to yourfuneral, are they going to
remember what was served forfood?
Are they going to tell storiesabout you when they leave as
well?
Yeah, so yeah, it's, it's, it'simportant, man, I mean that's
the way I want to leave a legacyas well, to sleep this, you
know, with my glass name andthat's that's what I want to do.

(07:58):
But I mean, if you just stayfocused on what you're gonna do,
what you want, you know whatyou're here to do, I mean, I
think anybody can leave a legacyif they, you know, accomplish
what they want to do.
Um, I just want to help as manypeople as possible, get them on
the right path and um, cause,you know, society's changed a

(08:22):
lot since you know, when I was akid, you know, and um, just the
direction that it's going.
You know, I've mentioned to herit's the people that get more
likes and views are like allthis funny shit you see on.

Speaker 2 (08:39):
Instagram.

Speaker 1 (08:39):
You know it's like they're all.
You know, they're all planned,they're all staged, but they get
the most likes and attention.
It's like you don't get likethe transparency and the real
stuff that gets that.
You know it's frustrating.

Speaker 2 (08:53):
It's funny, you know, going off of that, my wife has
a friend who she's, um, she'sgoing through like a fitness
journey right now fitnesstransformation journey and she
set a goal for herself and shehad one of her reels go viral
last week and natalie wastexting with her about it and
she's like nat, I post likeconsistently every day the same

(09:17):
stuff and she's like I made thisone video.
It's so stupid and it went viraland it really doesn't have
anything to do with like herfitness journey I think the last
I look it was like 1.6 millionyeah, and it's um, so shout out
to courtney.
Yeah, it's pretty cool thatthat she's, you know, being
consistent.
I think it was a hilarious,great idea.

Speaker 1 (09:36):
Yeah, the way she did it, because I mean all the
women you know, being consistent, I think it was a hilarious,
great idea.
Yeah, the way she did it,because I mean all the women,
obviously, you know loved it andconnected with it you know I'm
like damn Courtney, you're goingto have all these women come to
your house now.
Because there's a lot ofcomments on here, Right, but
yeah, I mean shout out to herfor doing that.
It's just being creative andthat's being creative.

Speaker 2 (09:55):
Yeah.

Speaker 1 (09:55):
You know, but I mean she thinks that's stupid.
No, that was being creative,because it was very intelligent
of her to do that, so but yeah,it's just.
But I'm talking like stuff can,can you know, get kids hurt.
You know, I see a lot of gymstuff that you know.
I'm seeing kids now do I'm?

(10:19):
You know I'm seeing kids now doI'm like, okay, stop this.
These guys are doing thatbecause they're trying to get
attention and get likes andfollows.
Um, you're doing it and you'regoing to end up getting hurt and
not going to be able to pick upa weight right.

Speaker 2 (10:27):
So yeah, it's just, and the weights are probably
fake.
That too, yeah, that's anotherthing too.

Speaker 1 (10:32):
So it's like you don't know.
You don't know what to believeanymore.
Yeah, you know, and that's witheverything.

Speaker 2 (10:43):
So I'll give listeners a couple things to
take away maybe some homeworkthat they can do.
That have been very meaningfulfor me.
And one is a mentor of minethat I've had for a long time.
I work with him as my kind oflike a business and life coach
hit.
One of his biggest things thathe does is he has you write your

(11:05):
own obituary and if you eversit down, spend some time
writing your own obituary, likethat'll change your perspective
real quick on on where you're,where you're headed and what
your priorities are.
And, uh, you know a good friendof mine.
Him and I have a lot ofconversation about you know

(11:26):
legacy and who we want to be andwhat we want to leave behind.
And you know, one of thebiggest things I've been able to
take away from that is likewhen it comes to my kids, like
when I'm, when I'm no longerhere, I want them to look back
and be like man.
How did dad do it?

(11:47):
mm-hmm like he was at all of ourgames, all the dance recitals
like loved, took mom on dates,like how, like that's what I'm
chasing for legacy, like not allthe stuff, um.
The other thing that's beensuper meaningful for me and I'm

(12:11):
in a little bit of a transitionperiod of it is, um once a
quarter I have a journal foreach of my kids and every
quarter I'll write in theirjournal and just like what's
going on in their life funnythings, quotes, maybe they said
stuff we've been doing um stuffthat they someday can look back

(12:34):
on and be like and laugh aboutor whatever.
I write them like little loveletters in there and stuff like
that.
But I was recently challengedto start um doing like a vlog so
they can like see dad, oh nice,as I'm talking to them and then
like my, my plan is to do thisand give it to them, like you

(12:59):
know, when they get married orwhen they graduate college,
something like that.
I don't know, maybe I'll justcontinue doing it and just leave
it behind after I pass.
I don't know what that's goingto look like, but for two things
.
One, like I want them to beable to see dad and hear my
voice and like the emotionbehind it rather than just
reading it on paper.

(13:19):
The other thing that I think iscool is like I want them to see
me age yeah like this is whatdad looked like when he was, you
know, 35, and he I was, youknow, when I was eight years old
.
Look at what dad looks likehere now that I'm 25.
And I just think that there'ssome meaning to that and

(13:45):
something they can hold on toforever.

Speaker 1 (13:50):
That lasts forever.

Speaker 2 (13:50):
Yeah you know, those are, I think.
Yeah, I mean obviously likeonce you upload a video and it's
in the cloud.

Speaker 1 (13:58):
It's here forever.
Yeah, it's not.

Speaker 2 (13:59):
Yeah, you'll find it a notebook could very easily be
lost, or or whatever.
So those are just a couplethings for listeners, like if
you're looking for something toyou know, bring into the fold of
um your life and your legacy,start writing stuff down.
Start taking videos of yourselftalking to your family.

(14:20):
I don't think you realize weall have a lot of thoughts in
our head Until you verbalize itand put it out there.

Speaker 1 (14:29):
Don't feel stupid, it's literally you in front of a
camera by yourself Just talk.
Trust me, it takes a long time.
Many reps I still hate it Infront of Many reps, I still hate
it.
So, in front of a camera, Istill hate it.
But, yeah, I mean me closingout.
Um, you know I'm still early inthis journey.
I'm not even close to where Iwant to be, you know, successful

(14:50):
wise, and um, I'm stillfiguring it out and I know a lot
of people listening are stillfiguring it out and I know a lot
of people listening are stillfiguring it out and um, but,
like, I'm very committed tobuilding something that's real
and, you know, without breakingthe parts you know of me that
matter the most, and um, yeah, Imean basically.
I mean, if you guys arelistening, you know I've been

(15:12):
there, I know Braxton's beenthere and I know you guys are
probably going through it.
You guys can reach out anyquestions or anything like that,
but always make sure whatyou're building is actually
worth what it's costing you.
So I'll end on that.

Speaker 2 (15:27):
So yeah, I'll just say this.
I mean, the quote I wrote downhere is that the legacy isn't
what you leave in your will,Right, it's.
It's what you live and it'swhat what you're doing when no
one's watching.
You know what you're building,and you're building it in
private, but you're living it tothe fullest and you know you

(15:52):
let your life speak louder thanyour words.
It's all we can do, Mm-hmm.

Speaker 1 (16:00):
All right, man, that's it.
We're out of here Till nexttime.
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