E34: How To Repurpose from Anchor Content

In this episode, Courtney Spaeth discusses the concept of content repurposing, emphasizing the importance of creating a core piece of content, or anchor content, that can be transformed into multiple formats. She shares strategies for efficiently producing content without burnout, highlighting the significance of consistency and visibility in building an audience and growing a business. The episode provides actionable steps for listeners to implement in their content creation process, encouraging them to enjoy the journey of building their brand.takeaways

• Take one piece of content and branch it out.
• You don't need to be on all three platforms, just pick one.
• Repurposing content can save time and energy.
• Choose one day per week for batch content creation.
• Visibility creates credibility and consistency creates cash.
• You should enjoy the content creation process.
• Focus on creating strategic, money-making content.
• Don't feel pressured to create new content every day.
• Use your anchor content to drive engagement across platforms.
• Document your journey instead of constantly creating new content.

Make sure to send this episode to your business bestie who needs to jump on the bandwagon!