EP #13 - Sarai Martinez on Building Beauty Through Relationships

Join us for a captivating conversation with Sarai Martinez, the dynamic owner of Sarai by Day, as she shares the inspiring story of her journey in the hairstyling industry. With a career spanning over two decades in New England, Sarai talks about the hard work and relationship-building that have paved her path to success. From session styling for big names like Reebok and Nike to providing tailored services at her own salon in Salem, Sarai candidly discusses the industry's realities that often go unnoticed. She debunks the myth of instant success, highlighting the time and dedication required to truly thrive in this field.

Beyond the scissors and styling, Sarai is passionate about connecting with her community and hosts events to promote her brand. She talks about how these interactions bring joy and fulfillment to her life, while also enriching the North Shore community. Her story is a testament to perseverance and the power of genuine relationships, offering a fresh perspective for anyone interested in or touched by the beauty industry. Tune in to discover how Sarai's work makes the North Shore not just a place to live, but a community to cherish.

Episode Transcript

Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, YvonneGodfrey.

Speaker 2 (00:12):
Welcome to the Good Neighbor Podcast, where we shine
a spotlight on local businessthroughout the North Shore
community, and our mission is toconnect these businesses with
their target audience, whetherindividuals, homeowners,
business or corporations.
We want you to know about theincredible service and products
available right in yourneighborhood.

(00:34):
So join us as we explore thestories behind these businesses,
celebrate their successes anddiscover how they contribute to
our vibrant community.
By supporting local enterprises, we foster economic growth and
build stronger, more connectedneighborhoods.
Tune in and be inspired by theremarkable businesses.

(00:55):
That makes the North Shore agreat place to live and work.
Today, in our studio, I havethe distinct pleasure of
introducing your neighbor, saraiMartinez, and she is the owner
of Sarai by Day.
Welcome, sarai.
How are you doing today?

Speaker 3 (01:12):
I'm doing great.
How are you doing?

Speaker 2 (01:14):
Excellent, I'm doing great.
Thank you for joining us today,so we're thrilled to have you
here, eager to learn more aboutyou and your business, and if
you could tell us about yourcompany.

Speaker 3 (01:25):
Yes, so I am a hairstylist.
I've been in the hairstylistbusiness I guess for 20 years.
I've been doing hair throughoutNew England.
I've been in the North Shorefor 10 years and I absolutely
love what I do.
I've branched out a little bitsince being in the North Shore.
I've grown a lot.

(01:46):
I do a lot of session styling.
Now I'm signed on with AnchorArtists and I have a local
business in Salem, sarai Baidei,where you can visit me and have
sessions with me on Derby.

Speaker 2 (02:02):
Wonderful.

Speaker 3 (02:03):
That's just one of a few things that I do.

Speaker 2 (02:06):
There's several of layers okay, can you go into
some of those layers?
What you you do hair stylistand session stylist.
What are those?

Speaker 3 (02:16):
so that consists of um me being either commercial,
doing commercial it could be forReebok, nike, depending on the
client and then I come in and domodels, hair and makeup, most
likely for companies, and that'sthrough the agency.
And then, when I'm in the salon, I do more like services, like

(02:41):
haircutting, styling and bridal.

Speaker 2 (02:43):
Wonderful, and how did you get into this business?

Speaker 3 (02:48):
I kind of just been doing it naturally since I was a
young girl, just something thatjust came naturally to me.
I'm originally from Boston,Mass.
So like I would just literallyhave everyone in my house just
come in do their hair, my motherwould have her girlfriends come
.
It was just kind of somethingthat came to me naturally.

(03:09):
And then eventually I came backto it after I went to college
for fashion design and decidedto do hair.

Speaker 2 (03:16):
Beautiful.
So what are some myths andmisconception in your industry?

Speaker 3 (03:22):
What are the myths?
And I've been thinking aboutthis question because I think
one of the myths is or what theytend to sell, is that you
easily pick up on things andthat you get a clientele right
away and you just start makingmoney right away.
But it's really aboutrelationships and time, a lot of

(03:47):
time, which they don't tell youin school.

Speaker 2 (03:52):
And relationship is key.

Speaker 3 (03:54):
And relationship is key.
So I think one of the myths isthat you kind of just get out of
school and you start working.
That's just actually not how itworks at all.
You have to learn a lot,there's a big learning process
and you get burnt a lot and youupset a lot of people.
It's very humbling at first,but then very rewarding.

Speaker 2 (04:17):
Glad to hear about the rewarding.
So outside of work, what do youdo for fun?

Speaker 3 (04:24):
That's a good question.
These days I've been kind offocusing a lot of work.
What do you do for fun?
That's a good question.
These days I've been kind offocusing a lot on work, but I
like to incorporate fun in mywork.
So lately I've been doing a lotof events, making new
relationships so people can getfamiliar with the brands right
by day, and that's what I'vebeen doing for fun, believe it

(04:44):
or not.
So I've been occupying my timewith, you know, just getting to
know people in my community,getting to know people in my
area, and that's what I've beendoing for fun.

Speaker 2 (04:55):
Well, it's always fun getting to know people.
Meeting and learning aboutsomeone different is always
inspiring.
It's always uplifting becauseit's a great way also to meet
friends and make friends.

Speaker 3 (05:10):
Absolutely.
So yeah, no, I try to, you know, build relationship as much as
I can, and then, when I'm notdoing that, I spend time with my
two children.

Speaker 2 (05:20):
Beautiful, beautiful.
So let's change gears a littlebit, sarai, can you describe one
hardship or one of life'schallenge that you rose above
and can now say because of ityou're better and stronger?
What comes to your mind?

Speaker 3 (05:49):
of my career.
This wasn't the only careerthat I had.
I had to juggle a lot of otherthings in order to make this my
primary career and in the midstof that I think I had to really
build myself up and it'sexhausting.
So one of the hardships I wouldsay is kind of just juggling.
Being a young mom jugglinghaving the career that's
bringing in the butter and thenhaving the career that you want

(06:11):
as your dream job I think that'sone of the things that was one
of my hardships.

Speaker 2 (06:16):
Wow, okay, please tell our listeners one thing
that they should remember aboutSurvive by Day.

Speaker 3 (06:24):
I think one thing they should remember as an
advice I would say you know,just never stop going after what
you really believe in.
Don't let anyone take you outof your journey and just
continue moving forward.
And Sarai Baidei has had, like,several of trials and
tribulations and I'm just happywhere it is today.

Speaker 2 (06:56):
Okay, well, we were grateful.
We're so happy to have you onour show.
If you can tell our listenershow they can learn more about
you, sarai, that would beawesome.

Speaker 3 (07:00):
Well, I am on Instagram.
My panel is Sarai by Day and Ihave a website called Sarai by
daycom and I also, on myInstagram, have a link tree so
you can find my link tree panelon my Sarai by day panel on
Instagram.

Speaker 2 (07:17):
Appreciate that, so I we really appreciate you being
on the show with us today.
We wish you and your businessall the best moving forward.

Speaker 3 (07:27):
We thank you and your business all the best moving
forward.

Speaker 2 (07:30):
We thank you.
Thank you For us, amen so, andfor our listeners.
If you would like to promoteyour business on the Good
Neighbor podcast, please reachout to us.
We specialize in businessbranding and proudly publish
Swampskid Neighbors magazine,which reaches approximately
3,000 homes in the SwampskidMassachusetts area on a monthly

(07:55):
basis.
Thank you for listening.

Speaker 1 (08:00):
Thank you for listening to the Good Neighbor
podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPNorthshorecom.
That's gnpnorthshorecom, orcall 857-703-9406.