Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Lila Carter.
Speaker 2 (00:13):
Welcome to the Good
Neighbor Podcast.
Are you in need of a bridalconsignment shop?
One might be closer than youthink.
Today I have the pleasure ofintroducing your good neighbor,
hannah Bollish, with BridalMaven.
Hannah, how's it going?
It's good.
How are you?
I'm well, I'm well.
(00:33):
Thank you so much.
We're excited to learn allabout you and your business.
Tell us about your company.
Speaker 3 (00:39):
Yeah, great, thank
you.
Bridal Maven is a bridalconsignment shop.
We're in Dormont on PotomacAvenue, right next to the
historic Hollywood Theater.
Bridal consignment is a littlebit different than your everyday
bridal shop.
Our business model is slightlydifferent.
So we are secondhand and offthe rack, which means that many
(01:02):
of the gowns have been wornpreviously and then dry cleaned,
and then you can take them homeagain for a reduced price
compared to the original price.
There's no waiting, there's noordering time.
There's no.
Will it look the same as theone I tried on in the store?
What you see is what you get.
There's no anxiety with it.
You just know exactly whatyou're buying.
(01:22):
And you also get to shopsustainably, which in bridal is
difficult.
The fabrics are labor intensive,resource intensive.
The creation of a wedding gownis resource intensive.
So for something so gorgeous toget only one chance to shine is
sort of silly, in our opinion,and we think these wedding gowns
(01:42):
have a lot more life left inthem than just one walk down the
aisle.
Plus, we find a lot of ourbrides, you know, they get
married.
Our consignors I should say ourconsignors get married and then
they, you know, have awonderful time in their wedding
dress and then they have it in abox that they move around their
house for a while.
That's a big, unwieldy boxy boxand they're thinking, what am I
(02:04):
going to do with this thing?
And they love their dress andthey just want to give it
another chance, to have another,have another great day with
another person.
So that's what a bridalconsignment is, and so it's a
great way to both get a littlebit of your money back from the
investment that you make on yourwedding dress, which is usually
(02:25):
pretty substantial for agarment.
It's one of the more expensivegarments a woman buys for her
wedding day and just in generalit's more money than most people
spend.
You know it's a big outfitpurchase and so you can get a
little bit of that back when yousell it again, and then you
also help somebody else savesome money and then.
So it's just kind of like awin-win-win all around and it's
(02:47):
environmentally friendly.
So we love that.
A lot of our shoppers come tous because they're looking for a
way to reduce theirenvironmental impact on their
wedding day, and they also enjoythe affordability and the
variety.
We get a huge range of styles.
That's really fun for mebecause we never know what we're
(03:08):
going to get consigned becauseconsignors approach us.
We have some guidelines, butwe're pretty flexible, so that's
sort of the gist of it.
Speaker 2 (03:16):
That's awesome and
what great insight.
With the reducing theenvironmental impact, I feel
like a lot of people might notthink about that point and
that's such a great pointBeautifully said there.
So how did you get into thisbusiness initially?
Speaker 3 (03:31):
Sure, yeah, I've been
a bridal stylist for 12, 13, 12
years, something like that, along time, over a decade At this
point I'm sure my client listis in the thousands at this
point.
But I've sort of fell into itbecause I graduated and moved to
New York City and realized that, like being a musician is
(03:55):
expensive and you need a job tolive in New York City.
It's not really like a hugelight bulb for most people, but
I needed a job and, funnilyenough, the manager at this
bridal shop that had justexpanded they doubled in size,
they moved to a much largerplace.
They needed to hire a lot ofpeople.
The manager was from thePittsburgh area and she was like
(04:15):
are you from?
Oh, you're from Pittsburgh, goSteelers.
And I was like sure, goSteelers.
And I got the job.
My training is classical music.
I'm an opera singer in mybackground, but you know what,
honestly, theater, kids andperformers translate well to
sales and I like people and sothose kind of those sort of
(04:36):
skills translated well into thiscareer and I just sort of fell
in love with it.
I was getting married myself, Iwas around beautiful gowns, I
got to be creative, helpingpeople figure out what they want
, solve problems for them, andthen those kind of put all my
skills together and I moved toPittsburgh in 2018 and I worked
for another shop or two and then, during COVID, I had just had
(04:58):
my youngest daughter in Februaryof 2020.
And you know, obviously recall,covid hit a month later, so I
was in, not working with mynewborn at home, and the longer
I wasn't going back to workcause I was trying to protect
her, the more this idea that I'dhad back when I worked at a
regular consignment store incollege, like sort of all
(05:20):
combined with my currentexperience Because here I was
selling these dresses that cost$1,500 to $2,500 to $3,000 and
up, and then they get worn onetime and it just didn't make
sense to me that I knew thesebeautiful gowns you wear that
for eight hours.
I mean there are.
(05:41):
Sometimes you go jump in a lakeafterwards for fun or something
, and those ones maybe aren'tthe best candidates for resale,
but a lot of times you'reindoors, you know like they're
in great shape, in bettercondition, sometimes in sample
gowns in the store, becauseeverybody's very careful of you
on your wedding day and it justdidn't make sense to me.
(06:04):
So I thought and there wasn'tanything like it currently in
Pittsburgh, when I was lookingaround like is there a way to
resale?
Like where do these brides gowith their dress that they don't
want to keep it?
There's some online options,but I know from my experience as
a stylist that trying on adress in person is essential to
the bridal experience number one, but also to really
(06:24):
understanding what you like.
You can look at an item onlineand see a picture and see it on
a model and think that you lovethe details, but until you touch
it and feel it and feel how itfeels on your body, see how the
level of sparkle looks in person, see what kind of like well,
there's a lot of sensory thingsabout a wedding dress and then
there's a lot of things that arejust gut feelings that you only
(06:47):
know when you're in the gown.
Speaker 2 (06:49):
Right Sorry.
Speaker 3 (06:51):
I was going to say
the in-person element I think is
really important.
So my thought was to combinethe two the resale element with
the in-person.
Try on, because a lot of theonline options are you buy it,
you pay 800 bucks, and if youdon't like it, well then you
have to resell it and helpsomebody else buys it, you know.
So we have the option of okay,we have, we have a physical
(07:12):
space.
Speaker 2 (07:13):
There's a bridal
shopping experience that doesn't
feel different from theexperience that you get at any
bridal shop, you know, except wethink we're friendly, you know
we're super friendly and niceand we really, you know, helpful
, right, and I just nailed itwith the point about, you know,
having that physical locationand that brick and mortar where
(07:34):
women can come and try on thedress, because a lot of
consignment stores are virtualor online experiences, so
combining the two is reallyspecial.
What are some myths ormisconceptions in your industry?
Speaker 3 (07:47):
Yeah, I think a lot
of people well, not a lot of
people, but I think people canthink, oh, consignment, is that
like a thrift store?
I'm like it's not a thriftstore.
It's not a thrift storeexperience.
It's not like going intoGoodwill.
I know there's some influencersand um, tick, tockers and stuff
.
They go to Goodwill and theyfind there's one that she found,
this very high end designergown for 20.
(08:07):
I'm like I am very skepticalthat that was true.
But usually the gowns you findin Goodwill are more 1980s,
1990s, which, if that's yourthing, you like to restore
vintage styles.
That's awesome for you.
This is not that these arecontemporary styles.
We take gowns from the lastthree years or so, so the styles
and vibes are current and thegowns have been dry cleaned.
(08:32):
So it's not like you're.
Yeah, it's just not like athrift store experience where
you're and it's not garage saleprices either.
So these are still luxury goods, luxury resale, because they're
still, you know, originally$1,800 or $2,500.
And so that's not like you know.
I think sometimes we get somenot so much the brides but their
(08:55):
guests who are like oh, I gotmy dress for $100.
Shouldn't these dresses all be$100 because they're used and
that's not the case.
They don't lose that much value.
So I would say that's probablythe biggest misconception.
Speaker 2 (09:07):
So, as you're
thinking about marketing to
these women who are interestedin this kind of a business model
, who are your target customersand how do you attract them?
Speaker 3 (09:17):
Sure, our target
brides?
We have a few.
There's the bride who ispractical and understands that
her wedding day is a great day,but it's just one day and she
doesn't want to spend a lot ofmoney.
Just one day and she doesn'twant to spend a lot of money.
Um, while we can never competeon price with like some of these
(09:39):
like online, like knockoffsites we're not.
These are actual designer gowns, you know that are for resale.
So, um, but we are stillrelatively very affordable
relative to other bridal gownshops.
Uh, so we have people who shopwith us because their budget is
a thousand dollars or less andthey may or may not be there for
(10:02):
the resale element, but they'reokay with it.
Then we also have the bride,who is probably, like, the most
ideal client for us is somebodywho loves resale and shops
resale for everything.
Already, we get a lot of bridesin who are like oh yeah, I love
going to consignment shops.
I like secondhand shops.
I'm always thrifting.
I love this because they lovethe idea of reusability and that
(10:26):
sustainability element ofgetting something that's unique
and beautiful and then making itperfect for them.
So those probably like, are two, like most rides.
And then there are some who arewho.
I love these gals too who, like, are looking for specific
things.
They know what they want, theyhave a vision and they do not
want to pay full price.
So they email me.
(10:46):
Hey, I see you have this dressin.
Can I come in and try it?
You know they come in for the,for the dress.
We try to put all of our weddinggowns online, which also makes
us different than other storesin the area.
We have over 350 dresses on ourwebsite that you can browse by
shape, by price, by size andjust kind of see everything, so
you know what to expect comingin.
(11:07):
And we list by, like, regularstreet size.
So, cause, bridal sizing Idon't know if you're aware is
just really silly.
Don't take it personal, it's.
It's like the sizing charts arefrom 1945 or something.
So, um, we try to list by what,as close as possible to what
regular sizes are.
(11:28):
Um, the tag size may bedifferent.
So we try to make it easy forour customers to like preview
what they have, find a couplefavorites and then they're
prepared for their appointmentwhen they come in.
Speaker 2 (11:39):
Yeah, and I feel like
that's probably very resonant
for a lot of listeners Wheneveryou go and you try on these
gowns, just feeling like, maybeeven a bit defeated by the way
that traditional sizing methodsare kind of portrayed and the
fact that you kind of like offera more realistic approach is
really thoughtful.
So, as far as you know, gettingin front of these customers,
(12:05):
have you ever thought aboutdoing your own podcast, maybe
something informational forbrides?
Speaker 3 (12:11):
Yes, that's funny, we
have my.
I have a wonderful assistantmanager, Sarah, who's been with
me for three years, and we'vebeen kicking that idea around.
We have a couple of topics youknow like brainstormed that.
We're hoping to get thatstarted soon actually.
So thank you for asking, sostay tuned.
(12:32):
I guess we don't have a namefor it, but I'll take pitches.
Speaker 2 (12:37):
Very good.
So outside of work, what do youdo for fun?
Speaker 3 (12:41):
Lately.
So I have been doing someoperettas with the Pittsburgh
Savoyards, which is a companydedicated to the works of
Gilbert and Sullivan, late 19thcentury English operetta writers
.
So we just did HMS Pinafore atthe Carnegie Theater in Carnegie
and I'm 38, but I got to play.
(13:04):
My chorus character that I madeup for myself was Aunt Petunia,
who was 75 and very cranky.
She had to be on the boat so Igot to put on old lady makeup
and dance around and it was agood time be on the boat, so I
got to put on old lady makeupand dance around and it was a
good time, sounds fun, so,hannah please tell our listeners
one thing that they shouldremember about Bridal Maven.
Speaker 2 (13:27):
Just one thing,
something our listeners can sit
with.
Speaker 3 (13:30):
Yeah, I would say, if
you are at all like not sure of
this whole bridal shoppingexperience, we are a great store
to come to because we have awealth of knowledge, you know a
lot of experience, we havebeautiful gowns at affordable
prices and you're helping savethe earth in the meantime.
(13:53):
So it's a great place to comeshop and we'll take care of you.
Speaker 2 (13:58):
It's powerful, and
how can our listeners learn more
about Bridal Maven?
Speaker 3 (14:04):
Definitely so.
I would say our website.
I've put a lot of hours intoputting as much information on
the website as possible becauseI know how people love to
research on the website ispossible, because I know how
people love to research.
So you can find us atbridalmavenpghcom.
That's bridalmavenpghcom.
We're also on Instagram, atbridalmavenpgh, and Facebook I
think we're just at bridalmaven.
(14:24):
So social media we'redefinitely on Instagram all the
time, heavy in the DMs.
I'm happy to chat with anybody.
Speaker 2 (14:34):
Excellent.
Well, Hannah, I reallyappreciate your time today and
having you as a guest on ourshow.
We wish you and your businessthe best moving forward.
Thank you so much.
Speaker 1 (14:45):
Thank you for
listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPPittsburghcom.
That's GNPPittsburghcom.
That's GNPPittsburghcom.
Or call 412-561-9956.