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March 10, 2026 43 mins
Your broken money story is robbing you blind — and most women solopreneurs don't even know it's happening. In this episode, Bill Cates, author of The Hidden Heist, helps you understand why your money mindset is the real thing holding your business back, not your strategy, not your marketing, and not the economy. Bill has spent 34 years helping financial professionals grow through referrals and has built and sold multiple businesses himself. He knows both sides of financial success and financial struggle, and he brings that hard-won experience directly to this conversation. Together we dig into why so many women over 40 undercharge, undervalue themselves, and wait to feel "ready" before they take profit or show generosity. Bill walks through how your earliest money beliefs are still running the show today, how to start rewriting that story, and why gratitude and generosity are actually wealth-building tools, not just feel-good habits. If your relationship with money needs therapy, this episode is a great place to start. Full show notes + links: https://kandasrodarte.com/314 Chapters: 0:00 - Breaking the money mindset holding women entrepreneurs back 1:45 - Bill's background: building, selling, and surviving bad partnerships 8:30 - Your broken money story and where financial beliefs come from 16:00 - Why women solopreneurs undercharge and undervalue themselves 22:30 - The wealth mindset shift: generosity and profit start NOW 28:00 - Borrowed trust, referrals, and rebuilding after a major life disruption 34:15 - Radical relevance: getting clear on your who to fix your money blocks 40:30 - Bill's moment of gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices
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