In this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned entrepreneur with over 23 years of experience in growing businesses. Jonny shares a unique approach that helps SaaS companies grow just enough to exit profitably without chasing endless scale.
Key Timecodes
(0:00) - Introduction to the episode: understanding your audience
(0:30) - Overview of SaaS growth strategy
(0:43) - Guest intro: Jonny Staker's experience and Vanquish Consultancy Group
(1:21) - Importance of a profitable exit
(1:44) - Misconceptions about growth in SaaS companies
(2:28) - Mistakes in outsourcing and automation
(4:05) - Best practices for implementing a growth strategy
(4:53) - 12 Pillars of high leverage outbound
(6:21) - Approach to content and inbound leads
(8:09) - Importance of ICP mastery and positioning
(9:09) - Building effective and targeted lists
(11:03) - LinkedIn example for better conversion
(13:24) - Acceptance rates and tweaking processes
(15:13) - Balancing time as a founder in sales
(17:06) - Challenges in maintaining a sales conversion rate
(18:00) - Strategic selling vs product presentation
(19:55) - Importance of strategic selling for founders
(22:15) - Best practices to grow SaaS revenue
(23:55) - Overcoming challenges and obstacles in growth
(26:32) - Importance of manual processes before automation
(29:52) - Future of growth in sales with human engagement
(30:36) - Best advice for SaaS founders on growth
(31:17) - Advice for SaaS founders aiming for 10K MRR
(32:39) - Moving to 10 million ARR and replicating founder efforts
(34:35) - Summary of the episode's key points
(36:31) - How to get in contact with Jonny Staker
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