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July 10, 2021 16 min

Business Growth Strategy: 10 Core Principals and Template 

According to the U.S. Small Business Association (SBA), about 20 percent of businesses fail before they turn one year old, 50 percent don’t reach five years, and 66 percent don’t reach ten years.

So, what’s the secret sauce behind those business-growth success stories where small startup owners are catapulted into the glamorous millionaire life?

Here are 10 Core Principals to Develop Your Template: 

The money is in the list. Grow your list and followers as the core for all your marketing endeavors. 

The size of your list directly influences the size of your revenue. Of course, it should be built with those who are interested in your message, products, services, and/or content. 

Within your list are influencers. Use your list to directly influence your influencers.

The fortune is in the follow-up. Omnipresence is a key element in how you follow up with customers, sales leads, followers, and visitors. 

Good service is no longer acceptable. Your service must render remarkable experiences. Remarkable experiences turn into positive, online reviews and referrals. 

Impactful communication is a Super Power. Become an Articulate Beast.  

Content is King. Distribution is Queen. Engagement is the Throne. Stories are a powerful tool. The story that’s behind the products you sell, is much more valuable to your customers, than the actual price. 

Content Marketing is the new PR. You must become your own media agency to get the attention you desire. 

Joint Ventures and co-branding are your force multipliers. Forming powerful alliances in this way can reduce the time and resources required to build your business and financial empire. 

Frequency and consistency are omnipotent.  These are the foundations for all success found in branding, marketing, advertising, and public relations.

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