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June 28, 2021 13 min

Great ideas are a dime a dozen. It's the actual execution that makes the difference. 

No matter what industry you are in, a great strategy is THE key to success. But when you work for a growing business, it's quite likely you've experienced this phenomenon:

At the company's weekly brainstorming session, you propose a new strategy that is received with exceptional positivity. Your team excitedly discusses the idea, thinking synergistically and solving complex problems at every turn. After mulling over the new direction for an hour, it appears that the plan is foolproof, so everyone goes back to their respected offices both inspired and motivated to execute.

A month later, the whole plan has fallen apart. And it's absolutely devastating.

When you work for an evolving business, then you know - coming up with a great strategy is one thing, executing it is a whole other ball of wax. If you're like most CEOs, you probably rank "strategy execution" ahead of 80 other company concerns, including innovation, global security, and top-line growth, according to this Harvard Business Review study. And if your company is like three-quarters of the organizations in that same study, your team struggles or fails to execute your plans.

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