In this episode of the Growth Elevated Leadership Podcast, host Julian Castelli talks with Andy Barraclough, founder and CEO of Voxpopme, and Betsy Shaak, the company’s VP of Product.
Voxpopme is an AI-powered qualitative insights platform that helps brands understand customers through video, turning everyday conversations into powerful data.
Andy and Betsy share how they are transforming traditional market research, once dominated by slow, expensive focus groups, into fast, scalable, and human-centered insights powered by AI.
They explain how the platform lets companies capture real customer voices, run research in minutes instead of months, and surface insights that drive better product decisions.
The conversation also dives into the art of building great products. Andy and Betsy reveal how their product team works closely with engineering and customers, balancing founder intuition with data-driven discovery. They discuss trust, rapid prototyping, prioritization, and how AI is changing what is possible for both product teams and researchers.
If you are interested in how technology, empathy, and speed are reshaping customer understanding, this episode is packed with lessons from two leaders building the future of product insight.
Ready to take your leadership to the next level?
👉 Visit us at GrowthElevated.com
📲 Follow us on LinkedIn for daily leadership inspiration and updates.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.