Brb, challenging period stigmas with Gen Z founder Katie Diasti

Calling all #GirlBosses, get ready for a Haute Takes switch-up as Madi and Jules dive into the feminine care industry with Viv For Your V founder Katie Diasti. Viv For Your V is a DTC, period care brand aimed at providing anyone who menstruates with safe and sustainable products. The idea for Viv came to Katie while she was a student at Boston College studying marketing and managing social impact, and researching sustainability and periods. She immediately recognized pain points and used her network to transform her research into a game-changing business—like, same? After graduating from BC, Katie pivoted from accepting a full-time position at a big company to becoming a Gen Z founder. Tune in to hear how she got Viv off the ground, what her longterm goals are for Viv, how her team established the brand’s voice, what it’s like working with a very young team, and why the F#$% we need to make safe period care a priority! Use our exclusive code HAUTETAKES10 to shop 10% off all Viv products and follow them on Instagram @vivforyourv.