To kickoff the interview portion of She.E.Os, Jules and Madi sit down with Emma Johnson, founder of Oprah-approved accessory brand EmJohn. As a Gen-Z founder, Emma had no idea what she was doing when she started selling bracelets made with repurposed fabric from her grandfather’s ties. Fast forward a few years, and this #GirlBoss used her unexpected success to pay for her college education. Tune in to hear why Emma set the goal of paying for college through EmJohn, how she turned a hobby into a business, why close friends are so important to have, and what it’s like to balance EmJohn with a full-time job. Check out her Instagram @emjohnjewelry and shop her website with the promo code HAUTETAKES20 for 20% off your EmJohn purchases, effective through January 1st.
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