In this episode, Jules and Madi get real with 28 Row Founder Janie Smukler about what it’s like to start an influencer marketing company and work with college influencers. Janie worked as an assistant for Cindy Krupp, the founder and president of Krupp Group Public Relations, before co-founding 28 Row with Krupp in 2018. The company quickly dominated the college influencer space, matching brands with influencers and helping those brands tap into the sought-after demographic. Listen to Janie as she spills the tea on why she thinks being an assistant may just be the post-grad move, how she got started with 28 Row, why peer marketing is so important for brands, and how to become a 28 Row girl.
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