Healthcare Marketing Executive

Healthcare Marketing Executive

Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.

Episodes

November 13, 2025 27 mins
Understanding the seller’s journey is just as vital as mastering the buyer’s journey. In this episode, Bryan Bowles, Vice President of Marketing at GHX, shares how aligning marketing with sales begins by truly understanding the seller’s perspective. Drawing from his experience in healthcare systems, analytics, and product management, he emphasizes practicality, customer voice, and authentic relationship-building as the foundation ...
Mark as Played
Empathy isn’t a soft skill, it’s a strategic advantage in healthcare marketing. In this episode, Tiffany Burnett, Chief Marketing Officer at KLAS Research, shares how blending data with empathy can transform how healthcare organizations communicate, connect, and build trust. Drawing from her experience in both acute care and research, she explains that true marketing goes beyond storytelling, it honors the real experiences of heal...
Mark as Played
Healthcare marketers are the unsung heroes driving awareness, innovation, and impact in the industry. We're brining them from backstage to frontstage! In this episode, Alexis Anderson and Saul Marquez introduce the Healthcare Marketing Executive podcast, highlighting the need for a community dedicated to healthcare marketers and sharing survey insights from over 1,200 professionals on AI adoption. They discuss how marketers are u...
Mark as Played

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