The Future Of Marketing Belongs To Those Who Listen Better with Tiffany Burnett, Chief Marketing Officer at KLAS Research

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October 30, 2025 • 19 mins

Empathy isn’t a soft skill, it’s a strategic advantage in healthcare marketing. In this episode, Tiffany Burnett, Chief Marketing Officer at KLAS Research, shares how blending data with empathy can transform how healthcare organizations communicate, connect, and build trust. Drawing from her experience in both acute care and research, she explains that true marketing goes beyond storytelling, it honors the real experiences of healthcare providers and patients. Tiffany explores how viewing data through a human lens creates authenticity, while clarity, adaptability, and strong ethical guardrails sustain credibility in a fast-changing industry. Looking ahead, she highlights how AI, transparency, and trust are reshaping healthcare marketing and how lessons from her rodeo roots continue to inspire her resilience and grit. Tune in and learn how empathy, adaptability, and purpose can redefine marketing in the age of data and digital transformation! Resources: Follow and connect with Tiffany Burnett on LinkedIn. Learn more about KLAS Research on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Future Of Marketing Belongs To Those Who Listen Better with Tiffany Burnett, Chief Marketing Officer at KLAS Research