Why Understanding The Seller’s Journey Is The Secret To Marketing Success with Bryan Bowles, Vice President of Marketing at GHX

Understanding the seller’s journey is just as vital as mastering the buyer’s journey. In this episode, Bryan Bowles, Vice President of Marketing at GHX, shares how aligning marketing with sales begins by truly understanding the seller’s perspective. Drawing from his experience in healthcare systems, analytics, and product management, he emphasizes practicality, customer voice, and authentic relationship-building as the foundation of effective marketing. Bryan discusses the strategy behind GHX’s major rebrand, designed to reflect innovation, credibility, and transformation while honoring the company’s legacy, and how marketers can simplify complex value propositions through customer stories and meaningful engagement. He also explores his KPI linking marketing engagement to pipeline creation, the collaborative power of sales-marketing alignment, and the importance of thoughtful AI adoption grounded in purpose and governance. Tune in and learn how practical strategy, brand evolution, and disciplined innovation can fuel growth, trust, and lasting impact in healthcare marketing!Resources: Follow and connect with Bryan Bowles on LinkedIn. Learn more about GHX on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.