Episode Transcript
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Heather (00:12):
Welcome to Heather
Ewing, the CRE rundown.
I am your host, and I am alsoyour guest tonight, Heather
Ewing.
I just finished the ChicagoMarathon, and no, this is not
the finisher jacket of Chicago.
It's one from another marathon.
But I wanted to take the timeto share my experience of the
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Chicago Marathon.
It was really a uniqueexperience.
Each marathon is very unique.
And it was also the firstmarathon in which I'm in the
double digits.
So it was number 10.
And I did run Chicagoapproximately two years ago.
And my times from that, theyhad reached out to me via email
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letting me know that they wouldbypass the lottery for me due to
my time and that I could justrun it.
I, of course, was very excited.
And I was like, I've made thebig time.
Then I had to chuckle, and youstill pay the $295 or whatever
it is for the entrance fee.
Nonetheless, I was honored andit was a true privilege to run
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the Chicago Marathon here in2025.
But as we back up, I'd like toreflect on each marathon.
And the really neat thing aboutthat is that each is truly a
unique journey.
Yes, there's commonalities suchas there's a four-month
training plan that I take in.
I'm typically always runningoutdoors, except for in the
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winter.
Every once in a great while itwill be a treadmill if it's
really crazy outdoors here inMadison, Wisconsin.
Also, there's always foamrolling, there's recovery tools
that I use.
And of course, mindset is a bigpart of this, just as it is in
commercial real estate.
But let's let's break this onedown, right?
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And I know you want to know howdid I do?
You'll find out at the end.
So, with this particularprogram, I had worked with a
coach and he had created myfour-month plan for me.
I'd worked with him one timebefore.
Really neat guy, ThomasKaufman.
He used to coach the girls atMadison West, both track and
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cross-country, and recentlyretired.
So I had him for coaching me,and then I also have been
working with Spencer Eggnew, andhe's great from the PT physical
therapy, and also is a bigrunner himself.
So he runs ultras, which makemarathons look small, but you
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have to find your distance.
So I had both of those two uhhelping and guiding me
throughout this, which wasreally nice, in addition to a
prior marathon as well.
What was interesting about thistraining block of four months
was that in my earlier one, Ihad had a speed workout once a
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week, and it always began likearound week six.
That way there was a base, andit was always on Thursdays.
And the neat thing about thatis that the training for it was
unique in every plan.
Prior to that, I had neverofficially trained with anyone
prior to Milwaukee uh fall 24.
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That's when I first worked withTom.
And the interesting thing aboutthat is learning just the
jargon.
I didn't run in high school, Ididn't run in college.
Sure, fun stuff here and there.
I did run one marathon in mylate 20s.
We used a free plan, HalHigdon, still a great resource.
And it was one of those, it wasone and done.
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And in fact, going down memorylane, I swore I would never do
another one, which I held trueto for 17 years.
Yeah, one, seven.
Anyways, I consider myselfreally beginning to run um at
age 40, so 11 years ago.
As we get back into Chicagohere, I had a once-a-week uh
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speed drill starting in thatsixth week approximately.
And then what was interestingabout this particular training
block is he also added a secondone in, and it was every other
week, and it was after the longrun, or I should say it was part
of the long run, but it was theend.
So it was a great sprint,typically a two-mile sprint or a
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20-minute sprint, which wouldthen be over two miles.
So you can imagine uh themental part of that, right?
Because I remember, especiallyas the miles build, and my max
miles for this particular trainblock was 46, which is more than
I think I've ever ran in mylife in a week.
And with that, too, you're onthese longer runs and you just
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feel like, how in the world am Iever gonna pull that off?
Right?
It feels so daunting.
And at times too, it's like,where did this come from?
Right.
And what was interestingthough, and this is something
I've shared over the years,especially with marathoning, of
it's one of those you make thefirm decision and it's like you
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give yourself a command.
And it's not in a mean way, perse, or you know, the harsh,
it's more like you've got this,right?
And and you want it.
So it's almost like you'rereselling yourself that you want
it, and also that you've gotit.
And it's one of those, why not?
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Right?
Why would I not have that?
So it's it's an interestingdichotomy and really comes down
to that firm choice and knowingthat if it's in the plan,
there's something in knowing myrunning history and what I've
been doing currently, and alsoin my off season that it was put
in there for a reason.
So that's the mindset behindall of that.
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And all I can tell you is whenyou run that speed drill at the
end and you hit your marks, ormaybe even better, wow, is that
a high or what?
And that, my friend, is therunner's high.
I always tell people somepeople say that they've received
them, other people say theyhaven't.
Some people say you can onlyget them in groups, others say
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no, you can get themindividually.
Some people say you can't uhget them in this scenario or
that scenario.
But what I've deduced from myown experience for myself,
everyone is different.
When I've gotten it, it'salways when I wanted to stop
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because the pain, you felt itwhen you're really pushing it,
it is not comfortable at all.
But I went beyond that.
And I think in anything, again,whether it's marathoning,
commercial, real estate, is thatyou break through your old
ceiling and you level up, you goto that next one.
And when you continually dothat, that builds that muscle of
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confidence.
And you hear so much aboutimposter syndrome and all of
these things.
I don't really get that.
I feel like it's a misalignedterm to me.
If you're doing the work, whyshouldn't you like fully embrace
the gift of it?
Right?
There is no impostoring.
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You either ran your pace andyour speed or you didn't.
And to me, that's very clear.
Maybe there's other aspects ofthat whole, you know, term in
other areas, but for me, whenyou do the work and you get the
result, that's the real deal.
And that's authentic, and yougot the blood, sweat, and tears
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to authenticate it.
Um, I will share a funny story.
And this goes back to me notreally um not having a running
background per se, where I wascoached or in athletics for
that.
I was in sports, I was soccer,volleyball.
I did play midfield in highschool, which was a lot of back
and forth, which makes sense whyuh running distance kind of
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came for me.
But, anyways, I digress.
And on this particular plan, itwas it was uh like a speed hill
workout.
In my mind, I thought I wasdoing the right thing.
I did the chat GPT search for200-meter uphill um areas around
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the downtown Madison, and Iended up going over to Edgewood
College.
I was like, perfect, 200meters.
How excellent.
I did my two-mile warm-uprunning out there a little bit
more, and then the repeats wereeight repeats of 200, and you
just never stop.
And I just remember feelinglike, what in the world?
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What is this?
And I was afraid, like I waslegitimately, I could feel the
anxiety throughout the day, andthen finally I was like, you
know what, at lunch, I'm justgonna go and knock this out.
And um, so I did go out thereand I let them know, I'm like,
you know, full transparency.
I had to walk sometimes, likeit just really kicked my back
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end.
I'm like, but I feel sotriumphant.
I'm like, there were tears,tears of joy, because when you
do something that you thoughtwas impossible, that is
liberating.
And it also reminds you of howmany times in life that you you
put the lid on yourself and itwas you doing it, right?
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So remove the lid, remove theceiling that we're putting there
and just go strong.
And you know, this is also whatI love about marathoning, is
that you constantly have the thechoice and opportunity to
choose again.
And for me, a lot of thoseepiphanies and knowings and and
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learnings beyond just taking inthe beauty of the day and
gratitude for your body and yourspirit and your loved ones and
and the good life that you have,of realizing how many times in
life it was really just you.
And what I mean by that iswhere you thought you couldn't
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do something, or I felt Icouldn't do something, or I felt
I wasn't enough, or I hadn'tgone far enough in this
direction, or I wasn't fastenough, you know, insert the
blank, right?
We all have those stupid thingsthat we say to ourselves, and
for whatever reason, and runningwhen I am pushing, they bubble
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on up.
And the beauty is that you getto choose: am I gonna hang on to
this weight or am I gonna letit go?
And am I gonna choose this?
Choose this, choose the brightfuture, choose the better
dialogue.
It's all inside our brains,right?
Choose the better dialogue.
It's that simple, and yet it'sthat hard.
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So several tears, true joy, andagain, feeling that I had done
the impossible because it hadbeen impossible to me prior.
I thought maybe I could gettwo, three decent ones, but um,
the cool thing, yeah, peoplewere cheering me on.
There was a lot of differentpeople.
Some people probably came totheir windows and, like, what is
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this lady yelling about?
Because I would high-five, youknow, the air at the very top,
and I was so excited.
And you also have to chooseenthusiasm over dread.
Choose enthusiasm over dread.
Again, you at every momentchoose, is it gonna be a
hellacious workout?
Or are you gonna choose thatyou just defined not only that
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speed drill, but you also justdefine that chapter of life, and
that chapter opens to so manyother chapters.
So getting all wrapped up justtalking about it.
So, needless to say, I laterreported my greatness, right?
Breaking down these barriersfor myself, and turns out that
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was too high of a hill, and umgreat about it, you know.
But I was like, oh shoot.
So, what I learned too is thatI need to clarify.
I kind of went on theassumption that that was the
hill.
And so in the future, I knowthat I'll ask for greater
clarity.
And um, at the same time, healso knows that Heather really
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does not have a runningbackground.
Um, so it reaffirms that.
Anyways, that was one of thehighlights.
Also, there were just otherhighlights of good speed
workouts.
I had a great 838 um per milepace on, I think it was like a
17 mile or um, just a regularSaturday run, but where you're
just feeling strong, and I hit alot of hills in that just
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because I wanted to.
And in totality, I really maxedout.
I had that great half marathon,the mad mini that I ran, and so
excited.
I took first place in agegroup.
So that was really great.
And um at the same time, Inoticed we're probably will
deviate the next plan that week.
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I ran it a little bit harderthan what I was um planning.
It was this odd dichotomy ofyou want to run it strong, but
also you don't want to empty thecup fully because I'm in the
middle of training for amarathon.
I'm not training for thatparticular half.
So it's it's uh one of thoseinteresting uh tipping points
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per se.
But, anyways, I could reallyfeel a lot of it.
Um, it was calves, soleus, andwas working with Spencer through
a lot of that because we'vebeen working in the off-season
to strengthen that area.
Um, obviously, those musclesget taxed really early.
Also focusing on glutes becauseas your glutes and hips are
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stronger, also that eliminatessome of that load on your calves
and soleus.
So there's there's a lot ofthings ebbing and flowing with
that.
But by the end of the season, Iwas doing my nerve exercises
three times a day.
There's tests for that.
Um, also, I was foam rollingtwo times a day.
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I was doing all my stretches,my warm-up before stretches, and
also the speed workouts, runs,all of these different things.
And in addition, you'rewatching your hydration.
I did buy some additionalvitamin supplements also to help
with reducing inflammation.
So, with all the pounding andthe quick recovery, it all adds
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up.
So, not only is the practice,if you want to say, in the
tennis shoes on the ground,running the miles, it's also the
pre-warm-up, the after, and uhdoing some of those different
exercises again, morning, noon,evening.
And there was nothing like attimes where all since like 10
o'clock, you're going to bed andyou realize, oh shoot, I didn't
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get that last set.
Out of bed to do it.
Why?
Because when it's the toes atthe start, when you're lining up
those toes on the line, youwant every single ounce of
confidence you can musterbecause you know you're gonna
expend a lot and you know thatit's gonna be uncomfortable.
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It's really uncomfortable whenyou're pushing and really going
for it.
Um, the glory is at the end.
And throughout throughout thethe 26.2, it's it's ebbs and
flows.
You're gonna feel strong attimes, and other times you're
you're just not going to.
And it's also coaching yourselfthrough that from a mental
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aspect and also diverting yourattention the best as you can to
other things to take the focusoff of it.
So I also bought, what was it,a year ago, the Norma Tech
lights, the full boots.
And I remember at first I waslike, great, I won't have to
foam roll.
Not the case.
Oh, was I disappointed whenthat one uh came through the
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other year?
But it is what it is, and thisis what I tell myself.
You can whine about it andcomplain, which isn't gonna
change anything, or you can geton board and really focus of
like, wow, I am so grateful tobe healthy, to be able to run
strong, um, to do speed drills,right?
Like you look at some of thesemagazines and people in their
50s, it's like they're 80.
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Yeah, it's just a completelydifferent advertising.
But I've also realized over thedecades that a lot of it is
staying active, keeping theforward momentum, because when
you stop, it's a lot harder.
It's not impossible, but it'sgonna be a lot harder.
And at the same time, withanything that you're doing,
again, this goes to commercialreal estate or anything.
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I always say embrace the suck.
In the beginning, anything isgonna be really hard.
It's gonna be even morechallenging because from a
mental standpoint, you don'thave that wire.
You know, it's not wired inthat you do this every five days
or you do this, you know,whatever the duration and the
time frame.
So just know that differentthings are gonna suck and it's
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all part of it.
But what you have to reallyengage in is the after.
Who do you become?
How do you feel as you startbuilding that base?
How do you feel as you extendthe base?
All these different things.
And you get out of life whatyou put in.
You get out of life what youput in.
And to me, when that timecomes, in however many decades,
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is that you want to know thatyou lived fully, that you really
squeezed the towel out and youtried all the different things,
that you gave it your best.
Uh, the price of regret, right,is way too heavy.
And there's a great quote byJim Rohn.
It escapes me at the moment,but it's something about the
price of regret is too heavy aprice to pay or something of
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that nature.
So as we round out throughChicago, I was in Vancouver for
uh six days, flew back, had acouple nights at home, and then
went to Chicago.
And it was really exciting.
Uh, a couple of good friends ofmine, Ashley and Joanna, came
out to support me, which was socool and so special to me.
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And so, of course, right orSaturday night, the night before
the race, I like to just relaxand lay out my outfit and all
your goos and your salt sticks,and I run with gum.
Uh, that's my thing.
Uh, your electrolytes, all ofthat.
And and then it's always anearly rise uh the day of the
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race.
So I was staying at the Hilton,which is directly across the
street.
Great experience, so easy.
And um, it was nice.
I was able to sleep in untilfive.
So that was great.
And with it, they're so wellorganized, it makes it super
simple.
And uh, for a big race, it wasabout 54,000.
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Went through just like that.
You have to really appreciatethat.
Uh noticed overseas, typicallynot as as tightly uh run in that
sense, but there's the beautyof overseas, and you have to
appreciate that too, and each isunique.
So the race day itself, it wasbeautiful.
I think it was like mid-50s,kind of warm for running, but uh
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still a beautiful day, no rain.
Got everything set up and uhhad all my goo's and this and
that, and things were going wellthrough mile 15, and that's
when not a proud moment, but Ihad GI issues for the first
time.
That was not fun, and it reallykilled my time, as you can
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imagine, and it went from a arun to it went to a a run walk,
and then it was three to fourbathroom stops as well.
So as you can imagine, my timewent, which was really
disappointing because I wasreally pacing myself.
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I went out really slow to makesure I was really warmed up,
make sure that my calves, mysoleus, everything were were
going to be happy.
And um, that was something Iwas watching for in this race.
And um, it was just reallydisappointing between all of the
speed workouts, all of thattime spent, um it just did not
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turn out as I wanted.
But at the same time, we wentout and celebrated myself,
Ashley, and Joanna, and that wassuper fun and very meaningful.
And again, it was a beautifulday, and I was really grateful
because I finished the marathon,and to me, I would never not
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unless I was carried out, right?
Um, finishing is justingrained.
And two, it's just one of thoseyou do the best that you can
with whatever you'reencountering, and that's what
Chicago stood for for me.
The positive thing is all ofthose miles, all of those speed
drills, they're still in mymind, they're in my body,
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they're in my legs.
And I know that that will comeout at another time.
And again, the work ethic thathappened and that will happen
again and again and again.
So, in that sense, was itdisappointing?
Of course it was.
But in totality, I am gratefulto be able to run many more
marathons and I'll be able tocrank that speed down.
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And to me, it was still a greatexperience.
The ability to run a marathonis a gift, and that's something
I don't take lightly.
So if you have marathonquestions, if you have
commercial real estatequestions, if you have mindset
questions, I love talking aboutall of that.
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I love being a resource, and Ican help guide you in so many
different ways on either ofthose landscapes.
So please do reach out with anyquestions, abstract commercial
real estate.com.
And until next time, have agreat run.
And remember, do it for you.
And what limitation do youchoose to remove for yourself
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today?
See you soon.