In this episode, I had the pleasure of sitting down with an incredible guest, Becky Robinson, who shared not only her entrepreneurial journey, but also a wealth of insight on building influence online. We kicked things off by getting to know her personally—her family life, favorite pastimes, and what brings her joy. She opened up about how she launched Weaving Influence and the inspiration behind her book Reach, including a surprising discovery she made while writing it. We dove into her expert framework for establishing thought leadership online—covering value, consistency, longevity, and generosity—and she offered actionable advice for authors and thought leaders just getting started. Becky is also generously offering her book Reach to our listeners because she’s passionate about getting it into your hands and helping you grow your impact. It was a heartfelt and inspiring conversation you won’t want to miss!
// Visit Becky: https://weavinginfluence.com/
Follow her on LinkedIn: https://www.linkedin.com/in/beckyrbnsn/
//
// Visit Becky: https://weavinginfluence.com/
Follow her on LinkedIn: https://www.linkedin.com/in/beckyrbnsn/
//
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The accumulative effect of sharing value in online spaces is huge,
and you can't really judge the effectiveness based on like
six months. You really need to give it that longer
runway and keep showing up.
Speaker 2 (00:26):
Hey, hey, my friends, welcome back to another episode of
Her Business Elevated podcast and I'm your host, Dmitria Zinga,
and as always, I'm here to help you elevate your
business with strategies that empower you to grow, influence and
make a lasting impact online. If you're new here, welcome
to Her Business Elevated community. And if you've been rocking
with me for a while, thank you so much for
tuning in again. I appreciate you so much. You know
(00:47):
my motto, which is turning your profitable passion into a
plan of action, and that's exactly what we do here,
helping solopreneurs and entrepreneurs like you to build, scale and
sustain a business that you love. Now dive into today's
episode because I'm so excited to introduce you to a
powerhouse in the world of thought leadership and digital influence.
And my guest today is someone who has helped countless authors, speakers,
(01:10):
and entrepreneurs expand their reach and build their online presence
in a way that truly makes an impact. She's a
founder and CEO of Weaving Influence, which is a digital
marketing agency specializing in helping thought leaders amplify their voices.
She's also the author of Reach Create the Biggest Possible
Audience for Your Message Booker Cause, which is a must
(01:31):
read for anyone looking to establish their authority and grow
their influence online. Today, we're talking about what it takes
to build thought leadership online, what works, what doesn't work,
and the real practical steps you can take to grow
your audience with authenticity. So grab your coffee or your
tea or whatever fuels your creativity and get ready for
an inspiring conversation. Hi everybody, and'll welcome to the HERB
(01:56):
Business Elevated Podcast. Today's special guests is Becky Robert Gison
and so we're going to be talking with Becky today
about everything that she does in her business and why
she feels like this is such an important part of
our business, looking at our visibility and so we have
so much to talk about. But Verstof, welcome to the show.
Speaker 3 (02:16):
Becky, Thank you so much. I'm really thrilled to be
here with you.
Speaker 2 (02:19):
All right. I love talking about our personal lives a
little bit in the beginning of a show because it
helps us to resonate with everything that's real and practical
about owning and running a business. So I'd love to
hear more about you and yourself, your family, and some
of the things that you love to do in your pastime.
Speaker 1 (02:38):
Sure, I would be thrilled to share that with you.
So I'm the mom of three adult kids with my
husband Eric. We've been married nearly thirty two years and
we have a son who is twenty three, a daughter
who's twenty and only one child still at home. She's
eighteen and still in a high school college program. So
I'm definitely adjusting to that like emptier nest phase of life.
(03:00):
And as far as like things that we enjoy. We
have some land here, so I love to play outside
with my dog. I'm a distance runner, although at the
moment I'm not running, but running is a great way
for me to get some quiet time alone to think
and also spend time with friends.
Speaker 3 (03:17):
And I love to read.
Speaker 2 (03:19):
Awesome, and I see where we have some similarities. I
have an eighteen year old at home as well, so
kind of getting into the empty your nest and yeah,
I love that. I reading her mug right now for
those of you who are listening and not watching, but
it's awesome. So weaving influence right the name of your business.
(03:42):
I would love for you to tell me how you
got started and share about your entrepreneurial journey, because I
know it's a journey and we didn't just start with
a bowtload of clients, like. There was a path that
got us where we are today. So tell us about
your journey.
Speaker 3 (03:57):
Sure, I'd be happy too.
Speaker 1 (03:58):
So when I was listening to one of your shows earlier,
I heard that you were a homeschooling parent at the
beginning of your journey, and that's actually where I started
as well. So if you want to go back in
time to about two thousand and nine at the time,
my kids were eight and six and three something like that,
and my husband had asked me one day, you know, hey,
when the kids are in.
Speaker 3 (04:18):
Schools at some point, what are you going to do
for work?
Speaker 1 (04:21):
And I had stepped out of the workforce entirely to
be able to be home with my kids when they
were young, which I feel super blessed to have been
able to do.
Speaker 3 (04:29):
I absolutely adored.
Speaker 1 (04:31):
Being a stay at home mom with them and just
all of those precious times that we had when they
were young. So at any rate, I wasn't really sure
what I would do with myself. The career that I
had before kids wasn't something that I was going to
return to, and so I started thinking about what I
loved to do, and the thing that I landed on
(04:51):
was writing. So back in two thousand and nine, I
started doing some freelance writing, which actually turned into some
opportunities to learn social media marketing. By doing freelance social
media marketing, that was really at the beginning of when
folks were starting to use Twitter and blogging. Maybe a
little late compared to when you started, but for me
it was like kind of the beginning of like discovering, well,
(05:12):
how do you use social platforms to make connections? And
what was really interesting is that I did build a
lot of relationships quickly. I got a job eventually working
for a leadership consultant, and the very first role that
he had me working on was launching his book in
twenty eleven, and so it was like my introduction to
the book marketing world, and I loved it. I loved
(05:33):
the creativity of figuring out how to connect authors and audiences.
And what I found is that my own social media
presence led to people coming to me to say, hey,
I saw you launching this book, which you helped me
launch mine. So in about twenty eleven, I took on
my first client, and I had this vision that I
could just be a consultant and I could spin up
all these creative strategic approaches to how people could market
(05:55):
their books, which I actually get to do a lot
of now, But back then, what I found was the
authors who are coming to me who needed support on
their book marketing didn't only want a strategist. What they
really wanted was hands on support, and so that was
what prompted me to build a team. So from twenty
and twelve, I started to hire. At the time it
(06:15):
was subcontractors. Now it's employees, but I started to hire
other people to be able to implement and provide the
support that the clients needed. So not only could I
dream up these strategic and creative ways that authors could
connect with their audiences about their books, but then I
could also back it up with a team of support
to implement the ideas that we created together. So that's
(06:36):
how Weaving Influenced got started. In the beginning, it was
mostly social media and email marketing and content marketing. We
eventually added like web, we added PR, We've added virtual events,
We've added really all the components that an author would
need to be able to effectively get their message out
to the world.
Speaker 2 (06:54):
Wow, that's quite a journey. It sounds like you have
a full scale service they're going and but I love
that you said. I realized that it's not what my
clients needed. They needed a bit more than just the strategy.
They needed the hands on and how you can pivot
and decided, Okay, well I'm going to give you what
you need and build out your business and creative agency
(07:18):
just offering what your customers need. And so I think
it's really important just for us to take that as
a takeaway, like listen to our customers, listen to what
they want, and see how we can help them. So
I think that's awesome.
Speaker 1 (07:31):
Yeah, you know, in some ways I didn't know what
I was doing. You know, I had never worked in
an agency. I didn't know what an agency was supposed
to be. And I think in some ways maybe that
was a benefit because I could start with my own values,
and I could build an agency around like what values
do I want to come through my work? And I
(07:53):
did that from the beginning of you know, I want flexibility.
I want other people who might be working moms like
I was, to be able to have flexibility so they
can show up for their families the way they want
and show up at work the way they want. Another
one was generosity, like I always want to give as
much a way. I mean, obviously I want to run
a profitable business, but I want to be generous with
(08:15):
my spirit and kindness and sharing what I know with others.
So I really tried to build an agency based on
values instead of just like on some something that I
didn't know. I actually never even took a marketing class
in my whole life. Everything I've done I've learned by doing.
Speaker 2 (08:34):
That is awesome and that's encouraging too. Just to hear
you say that you didn't need to take classes, you know,
nothing wrong with that, but I love that you learned
by doing, and that's how you got where you are today.
It's a very organic way of looking at business and
life in entrepreneurship, Like it's just this whole organic way
(08:57):
I keep saying organic. But it's just so natural. It's
what we learn it. We take one step at a time,
one foot in front of the other, to get where
we're going. We don't have to have it all figured
out in the beginning. So, Okay, you wrote a book, right,
it's called Reach.
Speaker 1 (09:12):
Oh, it's called Reach create the biggest possible audience for
your message book or cause.
Speaker 2 (09:18):
Nice. Okay, Now when you wrote this book, what were
some of actually what inspired you to write the book?
So you have your business happening and got your clients
coming in and so what was it in your heart
that said, Okay, I need to write a book to
solve this problem.
Speaker 1 (09:35):
Well, so I had mentioned that when I was trying
to figure out a new career, the thing that showed
up was like, I love to write. So it was
a really interesting journey for me to work with authors
and to be able to get insight into what it
was like to live that author journey. And from the
very earliest projects that I did, I like, I felt
(09:56):
like in a way I was like viewing my dream
from a distance, because you know, deep down I knew
that that someday I wanted the chance to write a
book myself so there were several reasons that I decided
to finally write my book. When I did, I was
about ten years into my business when I finally did
write a book. And you've written some books too, write yeah,
I wrote. Well, for me, a lot of it had
(10:18):
to do with, you know, I'm supporting authors. I'm getting
to see what the publishing industry is like, what it's
like to be traditionally published, or what it's like to
have a hybrid publisher, or what it's like to be
self published. And of course, you know, at different points
of working with authors, you get to glimpse, you know,
some of the struggles that authors face, some of the
joys that they experience, the ways that the book is
(10:40):
helping them to build their business. And so I had
a few reasons I wanted to write the book. One
was that I was hoping that I could scale my
ideas so more people could access them. But there was
also a part of me that really wanted the chance
to have a bit more empathy for my authors and
what they're experiencing, because even though I was walking with
them through the journey of their publication and marketing their books,
(11:03):
until you really experience it yourself. You're not going to
have the same kind of insider you to have that
deep empathy. So part of my decision was, you know,
I want to do this in a way that helps
create more empathy for my clients and what they're going through.
And then there's just this like, you know, achievement goal
that I had of like some day to walk into
a bookstore and see my book on the shelf. And
(11:25):
the more time went on, and as there are fewer
books in bookstores and there's like more print on demand,
I was worried that the more time that went on
that the chances of that dream being a reality would
diminish because you know, in reality, many of the books
that are written don't ever end up on the shelf
in a bookstore. You know, thankfully I did have the
chance to see that dream realized. I walked into several
(11:46):
different airport bookstores where my book was featured. I went
into my local Barnes and Noble and found my book
on the shelf. A couple times. An independent bookstore brought
my book in for an event of course, so it
was on the shelf of that store as well. So,
you know, it was a lot of things converging at once,
but I think primarily as a business owner, I was
(12:08):
excited about the possibility of sharing value with a wider
range of people who could access my insights and approaches
in the form of a book where they might never
have the chance to work with me. Yeah.
Speaker 2 (12:20):
I just think that's amazing to walk into Barnes and
Noble and see your book, your name on the shelf
next to all the other books. Get there's yours, And
I just think that's an awesome feeling that you must
feel great to see that and to have that accomplishment.
And I think a lot of people are probably wondering
if they can ever get there one day because they
(12:40):
want that experience as well. I mean, we all have
a message and we want to share it, and there's
different ways and avenues to share that. But writing a
book is just I think it's it's a great way
to solidify your message and to paper and put it
on the shelf. Right, It's that hands on approach that
people want a book to take with them, take it
(13:00):
home and read.
Speaker 3 (13:01):
Like.
Speaker 1 (13:01):
I know you speak to a lot of entrepreneurs and solopreneurs,
and I would say the impact on your business is incalculable.
So my book came out in May of twenty twenty two,
and I've seen like several things that have happened as
a business owner. So one is that when people who
might choose to work with you or hire you read
(13:22):
your book, they're going to be able to tell really
quickly based on the contents of your book, if it's
centered on your business offerings, They're going to be able
to tell if you're of values and approach and good match.
And you know, I can always tell if a prospective
client has read my book. It's like, immediately we have
a common language that we can share. We have you know,
they can select in or they can select out based
(13:45):
on how they feel about my approach once they've read
my book. So there's also this credibility that a book
holds for you, and I have seen that it's way
easier to attract new business when I'm sending out my
book as like a as part of the sales process.
Speaker 3 (13:59):
I just that it has a major impact.
Speaker 1 (14:01):
And so when I look at our revenue growth from
when my book came out until now, it has been
much faster because of having a book out in the world.
Speaker 2 (14:10):
That's important, that's important to be able to track the
growth of your business based on your offerings, and your
book is one of those offerings. And to see that
just that one on one correlation. I created this product
and here's what happened in my business as a result.
So I'm thinking that part of what you were mentioning earlier,
(14:31):
like writing a book, is in housing that sort of
thought leadership. You're solidifying that in your book, and so
can you give our listeners just a quick overview of
four steps to establishing thought leadership online?
Speaker 3 (14:46):
I'd be happy to so.
Speaker 1 (14:48):
In my book, I talk about what I call the
four commitments, and I think this will be the most
helpful for your listeners. So if you want to be
a thought leader online and share your expertise and make
a difference and grow an audience, it all is going
to start with creating value. And I know, Demetria, that
you do a lot of like content marketing and like
I listen you know to your show, and I know
that's a huge area of passion for you. And so
(15:11):
I'm sure your listeners have heard you talk about the
value of content. And one of the things that I've
learned even since my book came out, because you'll you
won't find this in my book. But the value can
be as a thought leader not only the content that
you're creating, but also the connections that you're making.
Speaker 3 (15:27):
And so if you want to be a.
Speaker 1 (15:29):
Thought leader, it really does start with this choice to
show up in a meaningful way with content of value
to share with others. So the first one is value.
The second is consistency. And I think you've been doing
this like over twenty years, right, that is extreme consistency.
And it doesn't mean that you have to do the
same thing in the same way every time, So you
don't have to have the same blog for twenty years
(15:50):
or the same podcast for twenty years, but a consistency
of presence of continuing to show up over time with
value and over time people can rely on you, they
know what you have to bring, and that consistency is
critical in cementing your thought leadership online. The third part
is longevity, and you demonstrate that in your journey so well,
(16:11):
you know, I can say, hey, I've been doing this
since twenty two thousand and nine, which I guess, good grief,
that's sixteen years.
Speaker 3 (16:18):
That's a long time too.
Speaker 1 (16:19):
You know you've been doing it twenty years. What I
find sometimes is that people get frustrated. I've been following
this doctor who I happen to connect with based on
some medical issues I was having, and he just launched
a business in August of last year, and he's seeing
significant growth of his thought leadership brand. And then he's asking, well,
how can I see more growth? Well, you keep showing up,
(16:43):
you know, consistently, and like over a long period of time,
so a year from now or two or five. The
cumulative effect of sharing value in online spaces is huge,
and you can't really judge the effectiveness based on like
six months. You really need to give it that longer
runway and keep showing up. The final point, or the
fourth commitment, is a commitment to generosity. And I mentioned
(17:05):
the value of generosity earlier, but I have seen on
my own journey that the more you can give away
value to others freely, whether that's content, or it's encouragement,
or it's you know, seeing someone you know acknowledging them,
generosity of spirit and time I think can help solidify
(17:27):
someone's thought leadership over time as well. And it's the
unexpected element because of you know, different constraints we may
not always be able to, like give away books for example,
which I love to do and I'm grateful that I
have the chance to do. But giving away what we
have to give away, even if it's just that seeing
someone else or acknowledging them or amplifying their work in
(17:49):
some way.
Speaker 2 (17:49):
I love that. And so all four points are just
right on point of a better way to fit that.
But there are two of those points that really stand
out to me. And I love the consistency part of
it because that's of course what creates the longevity. It's
being consistent and not giving up. So I'm glad that
(18:09):
you have that as one of your points. And the
other one generosity. That was kind of a surprise, but
I love that that we have to remember it's I mean, yes,
we're running a business, but you know the generosity part.
Sometimes give away something and make that connection and that's
all part of the human interaction and just loving your customers,
(18:31):
loving the people that you say you want to serve,
and so I love that that you added generosity as
part of that.
Speaker 1 (18:39):
What I found is I can never give away more
than what comes back, and it's hard to believe. I
think sometimes we think if we give away too much,
then we're missing out. And I have never lacked it,
you know, I've always found that it's worthwhile to be
able to.
Speaker 2 (18:54):
Give exactly it's so good to give. And I'm thinking
about the those who are listening who may be just
getting started to build out their online presence, and it's
really overwhelming. But I love that we have voices like
yours on this podcast to encourage us that it can
be done. But like, what are some of the first
(19:16):
steps that they can take to get started in thought leadership?
Speaker 1 (19:20):
Sure, I think I should always start with strategy, so
understanding you know who you want to serve, what value
you hope to bring to them, and really having a
clear picture of what success looks like for you, being
clear about your areas of expertise. So I would always
encourage people who are just starting out, you know, even
if you can't afford to invest in a strategy with
(19:41):
an expert like me, you know, even having a friend
to walk alongside you and try to help you think
through those questions. And generally the first step for most
any author is to identify your home online, and especially
in these days where like for example, when we're recording
this TikTok was down for twelve hours. Are something I
(20:01):
try to emphasize the importance of the channels that you
yourself own and control, and that really starts with your
own website. So if you're just getting started, I would
spend time prioritizing my website and how I'm showing up
there as a first step from there. I also believe
strongly in the power of email marketing, and so taking
the chance to be able to build out a list
(20:21):
of people who give you permission to stay in contact
with them is another important first step. But I would
say also if you're getting started, it is easy to
get discouraged, and if you can have that longer term view,
you know, hopefully you realize that it's okay to be
a beginner, and it's okay to not know what to
do next. It's okay to ask for help, and you'll
(20:43):
find that people do want to help you. I'll never forget.
I actually have an online connection to this day with
a guy named Wally Bach. He's like a ghostwriter and
a writing coach, and I met Wally when I wrote
my first blog. He gave me a chance, I think
by either like promoting my blog on his or letting
me do a guest post or something like that, and
(21:04):
those early opportunities where someone says, like, what you're doing
is worthwhile and I'm going to help you get it
to more people. And you know, to this day, he
refers business to me, I refer business to him. So
not being afraid to ask for help when you need
it at the beginning.
Speaker 3 (21:19):
You know, if someone.
Speaker 1 (21:20):
Has a bigger audience than you, you know, offer to
write a guest blog or just making those early connections
where others who might be a little further on the
journey can give you encouragement.
Speaker 2 (21:31):
Yeah. Yeah, not being afraid to ask for help. And
I totally agree with you because we need it. We
need the help, especially in the beginning. It's we're attempting
to build something that we never built before. We're chartering
unchartered territories, we're entering something that we've never entered. So
we need all the support and handholding that we can get,
(21:54):
even if we're years down the road into business. We
need support from others. And so I think that's excellent advice.
And I don't know, I just feel like your career
as a digital marketing professional just I can see that
it's rewarding to you. I can see that you are vibrant,
(22:16):
you're happy what you're doing, that it fulfills you in
some way. So can you tell me maybe a little
bit about some of your most rewarding moments in your career.
Speaker 1 (22:27):
Wow, that's a really excellent question, So I will share some.
This might not be what you expect, but for me,
one of some of the most rewarding moments have been
obviously with the people that I've met on the journey,
and of course, when you're leading an organization that's bigger
than yourself, a lot of that comes from the satisfaction
of your longer term relationships with the team.
Speaker 3 (22:48):
That you create.
Speaker 1 (22:50):
So when I think about rewarding moments, I think about Aubrey,
who's on our team. She's an account manager and Aubrey
was pretty like younger when we met. She's been working
with me now for seven or eight years, but a
few years into her journey working with Weaving Influence, she
came to me one day and she said, you know,
I'm taking another job. This agency has offered me a position,
(23:11):
it pays more money, they have health insurance benefits. At
the time leaving influence didn't offer health insurance, and the
two of us sat in the office and I can't
remember if we both cried or if it was just
me who cried, but I was so sad to lose
her talent, And for me it was a very pivotal
moment because at that moment, I decided, like, I can't
continue to bring young talent into my organization and lose
(23:32):
them because I'm not offering benefits that could retain them.
Speaker 3 (23:36):
And so not long after.
Speaker 1 (23:37):
That, I got with the person at the time who
was leading operations at my company. We figured out like, actually,
we can afford to offer health insurance, and we got
some plans set up, and about nine months later, you know,
we had the opportunity to sit down with Aubrey again
and offer her a position back in our organization, and
we had insurance available, and she chose to come back,
and so we don't even count the time that she
(23:58):
was gone. But just like the joy of you know,
building relationships with other professionals, giving them a chance to
build a lifestyle and work life that they love and
is flexible, and just to have that longer term relationship
where you work with people and have the chance to
just support each other's journey. For me, those kind of
moments or those kind of stories are among the most impactful.
Speaker 3 (24:20):
Those are the ones I'll remember.
Speaker 2 (24:22):
That's beautiful. What I've loved about our conversation is that
as a digital marketing expert, you know a lot about
branding and visibility and all of these things that go
with the digital marketing world. But yet you're talking about
relationships and building those foundational relationships, reaching out to others,
(24:42):
showing generosity, and so I love that you're bringing the
human touch, the reality of what business should be, the
warmth and the personal personableness, if that's a word of
just making those human interactions the paramount and the most
important in your business. And so I applaud you for that.
I think that that's the way to go, and it's
(25:04):
what makes us successful business and one that you feel
fulfilled at the end of the day. So that's awesome.
Speaker 3 (25:11):
Thank you, Thank you for the chance to share.
Speaker 2 (25:13):
Yeah, and so you have more information about Weaving Influence
and also about your book reach So how can our
audience reach you and get your book?
Speaker 3 (25:24):
Sure? So my company website is weaving influence dot com.
If you want to look a.
Speaker 1 (25:29):
Little bit more at my entrepreneurial Journey. You can also
find me at Becky Robinson dot com. On social media,
I'm primarily on LinkedIn, Instagram, and Threads, and my handle
is Becky and then Robinson without the vowels r b
ns N. So I would welcome connections on LinkedIn or
Instagram or Threads, which is like my favorite channel at
(25:51):
the moment, which is probably silly. Also, you know, I
always want to make sure that if my book could
add value to people and they don't necessarily have the
me to purchase the book, I would welcome anyone to
email me Becky at weaving influence dot com. I have
a form that you can fill out. If you give
me your address and you live in the United States,
I'll sign a copy of my book and give it
to you, And just please feel free to email me
(26:13):
and I'd be happy to hook you up with a
copy if you happen to be around the world. I
don't want to exclude you from my offer. I do
have a PDF copy I can send to folks if
they're not.
Speaker 3 (26:22):
In the United States. So for your listeners, Dimitria, please
email me.
Speaker 1 (26:27):
I'm happy to get you a copy of my book
if you'd prefer to choose to buy it, and I
appreciate the support. It's available in online retailers everywhere, but honestly,
I'm thrilled to give my book away.
Speaker 3 (26:36):
It's a seed. If it can add value to your journey,
I'd love to get a copy out to you.
Speaker 2 (26:41):
Wow, Becky, that's amazing. That that's amazing. I've never had
anybody offer that before. So, guys, that's what this is
all about. So I love it.
Speaker 3 (26:52):
I try to walk what walk my talk? Do?
Speaker 2 (26:55):
You definitely do? And so I'm going to just if
we're going to wrap this up, and I want you
to give us the final word of encouragement on this show,
this podcast episode today a piece of advice for anybody
that wants to expand their audience and influence.
Speaker 3 (27:11):
Sure. So I have a story I like to tell.
It's about trees.
Speaker 1 (27:15):
I happen to live in the country on five acres
and our property is surrounded by trees. But when the
house was built in the early nineties, there were not
very many trees on this property. And the reason why
I enjoy a life that's like beautiful with all the
trees and peace and privacy is because the man who
originally built the house chose to invest in planting a
(27:37):
lot of trees over five hundred and cultivating them over time,
and then my husband has done the same to plant trees.
Speaker 3 (27:43):
I think those of us who choose to show up
in online.
Speaker 1 (27:45):
Spaces to add value to others are building our planting trees.
We're putting value out into the world. We may not
enjoy the fullness of the harvest in terms of you know,
the guy who planted these trees is no longer here
to enjoy them. I'm the one who is here to
enjoy them. And so I just want to encourage those
who are out there creating and sharing value that you
(28:08):
are like someone who chooses to plant trees and wait
for them to grow and keep going because you cannot
always know the difference that your life and work and
value and words are making a difference for others.
Speaker 3 (28:20):
So keep showing up with that.
Speaker 2 (28:22):
Keep showing up. Ah, love that. Thank you. You have
been so motivating, encouraging. Actually this is very heartwarming. So
for the rest of the day, I'm just like on
this little buzz thank you for this conversation. That's very encouraging,
And I invite everyone to reach out to Becky and
we'll have all of her information show notes. Thank you
(28:43):
so much for being here today.
Speaker 3 (28:45):
My pleasure. It was great meeting you.
Speaker 2 (28:47):
What an incredible conversation. A huge thank you to Becky
for sharing such valuable insights with us today, and I
hope you're walking away feeling inspired and ready to take
action on building your thought leadership online. So we're going
to do a quick recap of some of the key
takeaways from today's show. The first is that we talked
about the power of value, consistency, longevity, and generosity when
(29:09):
it comes to establishing your authority online. So if you
want to grow, these four pillars are essential. Secondly, for
those of you just getting started, the most important step
is to show up with intention and clarity, identify your audience,
refine your message, and create content that resonates. And finally,
whether you're an entrepreneur, solo entpreneur, or author, however you
(29:31):
see yourself, remember that growing your influence takes time, so
stay committed, stay visible, and keep adding value to your audience.
I encourage you to connect with Becky and learn more
about her business Weaving Influence at her website, and you
can find more by visiting her at her socials. And
of course, if you enjoy today's episode, let's keep the
conversation going. Connect with me over on Instagram, LinkedIn, or
(29:55):
wherever you love to hang out online. I'd love to
hear your thoughts, and hey, don't forget to check out
my YouTube channel for even more business tips and solopreneur
advice and some digital marketing strategies. I've been posting a
bit about podcasting there, so I want to help you
turn your profitable passion into a plan of action. If
you found this episode valuable, please take a moment to
(30:16):
rate it, review it, subscribe all the good stuff. It
truly helps more people to discover this show. And again,
thank you so much for tuning in and until next time,
keep showing up, keep growing, and keep elevating your business
to your online business success
The accumulative effect of sharing value in online spaces is huge,
and you can't really judge the effectiveness based on like
six months. You really need to give it that longer
runway and keep showing up.
Speaker 2 (00:26):
Hey, hey, my friends, welcome back to another episode of
Her Business Elevated podcast and I'm your host, Dmitria Zinga,
and as always, I'm here to help you elevate your
business with strategies that empower you to grow, influence and
make a lasting impact online. If you're new here, welcome
to Her Business Elevated community. And if you've been rocking
with me for a while, thank you so much for
tuning in again. I appreciate you so much. You know
(00:47):
my motto, which is turning your profitable passion into a
plan of action, and that's exactly what we do here,
helping solopreneurs and entrepreneurs like you to build, scale and
sustain a business that you love. Now dive into today's
episode because I'm so excited to introduce you to a
powerhouse in the world of thought leadership and digital influence.
And my guest today is someone who has helped countless authors, speakers,
(01:10):
and entrepreneurs expand their reach and build their online presence
in a way that truly makes an impact. She's a
founder and CEO of Weaving Influence, which is a digital
marketing agency specializing in helping thought leaders amplify their voices.
She's also the author of Reach Create the Biggest Possible
Audience for Your Message Booker Cause, which is a must
(01:31):
read for anyone looking to establish their authority and grow
their influence online. Today, we're talking about what it takes
to build thought leadership online, what works, what doesn't work,
and the real practical steps you can take to grow
your audience with authenticity. So grab your coffee or your
tea or whatever fuels your creativity and get ready for
an inspiring conversation. Hi everybody, and'll welcome to the HERB
(01:56):
Business Elevated Podcast. Today's special guests is Becky Robert Gison
and so we're going to be talking with Becky today
about everything that she does in her business and why
she feels like this is such an important part of
our business, looking at our visibility and so we have
so much to talk about. But Verstof, welcome to the show.
Speaker 3 (02:16):
Becky, Thank you so much. I'm really thrilled to be
here with you.
Speaker 2 (02:19):
All right. I love talking about our personal lives a
little bit in the beginning of a show because it
helps us to resonate with everything that's real and practical
about owning and running a business. So I'd love to
hear more about you and yourself, your family, and some
of the things that you love to do in your pastime.
Speaker 1 (02:38):
Sure, I would be thrilled to share that with you.
So I'm the mom of three adult kids with my
husband Eric. We've been married nearly thirty two years and
we have a son who is twenty three, a daughter
who's twenty and only one child still at home. She's
eighteen and still in a high school college program. So
I'm definitely adjusting to that like emptier nest phase of life.
(03:00):
And as far as like things that we enjoy. We
have some land here, so I love to play outside
with my dog. I'm a distance runner, although at the
moment I'm not running, but running is a great way
for me to get some quiet time alone to think
and also spend time with friends.
Speaker 3 (03:17):
And I love to read.
Speaker 2 (03:19):
Awesome, and I see where we have some similarities. I
have an eighteen year old at home as well, so
kind of getting into the empty your nest and yeah,
I love that. I reading her mug right now for
those of you who are listening and not watching, but
it's awesome. So weaving influence right the name of your business.
(03:42):
I would love for you to tell me how you
got started and share about your entrepreneurial journey, because I
know it's a journey and we didn't just start with
a bowtload of clients, like. There was a path that
got us where we are today. So tell us about
your journey.
Speaker 3 (03:57):
Sure, I'd be happy too.
Speaker 1 (03:58):
So when I was listening to one of your shows earlier,
I heard that you were a homeschooling parent at the
beginning of your journey, and that's actually where I started
as well. So if you want to go back in
time to about two thousand and nine at the time,
my kids were eight and six and three something like that,
and my husband had asked me one day, you know, hey,
when the kids are in.
Speaker 3 (04:18):
Schools at some point, what are you going to do
for work?
Speaker 1 (04:21):
And I had stepped out of the workforce entirely to
be able to be home with my kids when they
were young, which I feel super blessed to have been
able to do.
Speaker 3 (04:29):
I absolutely adored.
Speaker 1 (04:31):
Being a stay at home mom with them and just
all of those precious times that we had when they
were young. So at any rate, I wasn't really sure
what I would do with myself. The career that I
had before kids wasn't something that I was going to
return to, and so I started thinking about what I
loved to do, and the thing that I landed on
(04:51):
was writing. So back in two thousand and nine, I
started doing some freelance writing, which actually turned into some
opportunities to learn social media marketing. By doing freelance social
media marketing, that was really at the beginning of when
folks were starting to use Twitter and blogging. Maybe a
little late compared to when you started, but for me
it was like kind of the beginning of like discovering, well,
(05:12):
how do you use social platforms to make connections? And
what was really interesting is that I did build a
lot of relationships quickly. I got a job eventually working
for a leadership consultant, and the very first role that
he had me working on was launching his book in
twenty eleven, and so it was like my introduction to
the book marketing world, and I loved it. I loved
(05:33):
the creativity of figuring out how to connect authors and audiences.
And what I found is that my own social media
presence led to people coming to me to say, hey,
I saw you launching this book, which you helped me
launch mine. So in about twenty eleven, I took on
my first client, and I had this vision that I
could just be a consultant and I could spin up
all these creative strategic approaches to how people could market
(05:55):
their books, which I actually get to do a lot
of now, But back then, what I found was the
authors who are coming to me who needed support on
their book marketing didn't only want a strategist. What they
really wanted was hands on support, and so that was
what prompted me to build a team. So from twenty
and twelve, I started to hire. At the time it
(06:15):
was subcontractors. Now it's employees, but I started to hire
other people to be able to implement and provide the
support that the clients needed. So not only could I
dream up these strategic and creative ways that authors could
connect with their audiences about their books, but then I
could also back it up with a team of support
to implement the ideas that we created together. So that's
(06:36):
how Weaving Influenced got started. In the beginning, it was
mostly social media and email marketing and content marketing. We
eventually added like web, we added PR, We've added virtual events,
We've added really all the components that an author would
need to be able to effectively get their message out
to the world.
Speaker 2 (06:54):
Wow, that's quite a journey. It sounds like you have
a full scale service they're going and but I love
that you said. I realized that it's not what my
clients needed. They needed a bit more than just the strategy.
They needed the hands on and how you can pivot
and decided, Okay, well I'm going to give you what
you need and build out your business and creative agency
(07:18):
just offering what your customers need. And so I think
it's really important just for us to take that as
a takeaway, like listen to our customers, listen to what
they want, and see how we can help them. So
I think that's awesome.
Speaker 1 (07:31):
Yeah, you know, in some ways I didn't know what
I was doing. You know, I had never worked in
an agency. I didn't know what an agency was supposed
to be. And I think in some ways maybe that
was a benefit because I could start with my own values,
and I could build an agency around like what values
do I want to come through my work? And I
(07:53):
did that from the beginning of you know, I want flexibility.
I want other people who might be working moms like
I was, to be able to have flexibility so they
can show up for their families the way they want
and show up at work the way they want. Another
one was generosity, like I always want to give as
much a way. I mean, obviously I want to run
a profitable business, but I want to be generous with
(08:15):
my spirit and kindness and sharing what I know with others.
So I really tried to build an agency based on
values instead of just like on some something that I
didn't know. I actually never even took a marketing class
in my whole life. Everything I've done I've learned by doing.
Speaker 2 (08:34):
That is awesome and that's encouraging too. Just to hear
you say that you didn't need to take classes, you know,
nothing wrong with that, but I love that you learned
by doing, and that's how you got where you are today.
It's a very organic way of looking at business and
life in entrepreneurship, Like it's just this whole organic way
(08:57):
I keep saying organic. But it's just so natural. It's
what we learn it. We take one step at a time,
one foot in front of the other, to get where
we're going. We don't have to have it all figured
out in the beginning. So, Okay, you wrote a book, right,
it's called Reach.
Speaker 1 (09:12):
Oh, it's called Reach create the biggest possible audience for
your message book or cause.
Speaker 2 (09:18):
Nice. Okay, Now when you wrote this book, what were
some of actually what inspired you to write the book?
So you have your business happening and got your clients
coming in and so what was it in your heart
that said, Okay, I need to write a book to
solve this problem.
Speaker 1 (09:35):
Well, so I had mentioned that when I was trying
to figure out a new career, the thing that showed
up was like, I love to write. So it was
a really interesting journey for me to work with authors
and to be able to get insight into what it
was like to live that author journey. And from the
very earliest projects that I did, I like, I felt
(09:56):
like in a way I was like viewing my dream
from a distance, because you know, deep down I knew
that that someday I wanted the chance to write a
book myself so there were several reasons that I decided
to finally write my book. When I did, I was
about ten years into my business when I finally did
write a book. And you've written some books too, write yeah,
I wrote. Well, for me, a lot of it had
(10:18):
to do with, you know, I'm supporting authors. I'm getting
to see what the publishing industry is like, what it's
like to be traditionally published, or what it's like to
have a hybrid publisher, or what it's like to be
self published. And of course, you know, at different points
of working with authors, you get to glimpse, you know,
some of the struggles that authors face, some of the
joys that they experience, the ways that the book is
(10:40):
helping them to build their business. And so I had
a few reasons I wanted to write the book. One
was that I was hoping that I could scale my
ideas so more people could access them. But there was
also a part of me that really wanted the chance
to have a bit more empathy for my authors and
what they're experiencing, because even though I was walking with
them through the journey of their publication and marketing their books,
(11:03):
until you really experience it yourself. You're not going to
have the same kind of insider you to have that
deep empathy. So part of my decision was, you know,
I want to do this in a way that helps
create more empathy for my clients and what they're going through.
And then there's just this like, you know, achievement goal
that I had of like some day to walk into
a bookstore and see my book on the shelf. And
(11:25):
the more time went on, and as there are fewer
books in bookstores and there's like more print on demand,
I was worried that the more time that went on
that the chances of that dream being a reality would
diminish because you know, in reality, many of the books
that are written don't ever end up on the shelf
in a bookstore. You know, thankfully I did have the
chance to see that dream realized. I walked into several
(11:46):
different airport bookstores where my book was featured. I went
into my local Barnes and Noble and found my book
on the shelf. A couple times. An independent bookstore brought
my book in for an event of course, so it
was on the shelf of that store as well. So,
you know, it was a lot of things converging at once,
but I think primarily as a business owner, I was
(12:08):
excited about the possibility of sharing value with a wider
range of people who could access my insights and approaches
in the form of a book where they might never
have the chance to work with me. Yeah.
Speaker 2 (12:20):
I just think that's amazing to walk into Barnes and
Noble and see your book, your name on the shelf
next to all the other books. Get there's yours, And
I just think that's an awesome feeling that you must
feel great to see that and to have that accomplishment.
And I think a lot of people are probably wondering
if they can ever get there one day because they
(12:40):
want that experience as well. I mean, we all have
a message and we want to share it, and there's
different ways and avenues to share that. But writing a
book is just I think it's it's a great way
to solidify your message and to paper and put it
on the shelf. Right, It's that hands on approach that
people want a book to take with them, take it
(13:00):
home and read.
Speaker 3 (13:01):
Like.
Speaker 1 (13:01):
I know you speak to a lot of entrepreneurs and solopreneurs,
and I would say the impact on your business is incalculable.
So my book came out in May of twenty twenty two,
and I've seen like several things that have happened as
a business owner. So one is that when people who
might choose to work with you or hire you read
(13:22):
your book, they're going to be able to tell really
quickly based on the contents of your book, if it's
centered on your business offerings, They're going to be able
to tell if you're of values and approach and good match.
And you know, I can always tell if a prospective
client has read my book. It's like, immediately we have
a common language that we can share. We have you know,
they can select in or they can select out based
(13:45):
on how they feel about my approach once they've read
my book. So there's also this credibility that a book
holds for you, and I have seen that it's way
easier to attract new business when I'm sending out my
book as like a as part of the sales process.
Speaker 3 (13:59):
I just that it has a major impact.
Speaker 1 (14:01):
And so when I look at our revenue growth from
when my book came out until now, it has been
much faster because of having a book out in the world.
Speaker 2 (14:10):
That's important, that's important to be able to track the
growth of your business based on your offerings, and your
book is one of those offerings. And to see that
just that one on one correlation. I created this product
and here's what happened in my business as a result.
So I'm thinking that part of what you were mentioning earlier,
(14:31):
like writing a book, is in housing that sort of
thought leadership. You're solidifying that in your book, and so
can you give our listeners just a quick overview of
four steps to establishing thought leadership online?
Speaker 3 (14:46):
I'd be happy to so.
Speaker 1 (14:48):
In my book, I talk about what I call the
four commitments, and I think this will be the most
helpful for your listeners. So if you want to be
a thought leader online and share your expertise and make
a difference and grow an audience, it all is going
to start with creating value. And I know, Demetria, that
you do a lot of like content marketing and like
I listen you know to your show, and I know
that's a huge area of passion for you. And so
(15:11):
I'm sure your listeners have heard you talk about the
value of content. And one of the things that I've
learned even since my book came out, because you'll you
won't find this in my book. But the value can
be as a thought leader not only the content that
you're creating, but also the connections that you're making.
Speaker 3 (15:27):
And so if you want to be a.
Speaker 1 (15:29):
Thought leader, it really does start with this choice to
show up in a meaningful way with content of value
to share with others. So the first one is value.
The second is consistency. And I think you've been doing
this like over twenty years, right, that is extreme consistency.
And it doesn't mean that you have to do the
same thing in the same way every time, So you
don't have to have the same blog for twenty years
(15:50):
or the same podcast for twenty years, but a consistency
of presence of continuing to show up over time with
value and over time people can rely on you, they
know what you have to bring, and that consistency is
critical in cementing your thought leadership online. The third part
is longevity, and you demonstrate that in your journey so well,
(16:11):
you know, I can say, hey, I've been doing this
since twenty two thousand and nine, which I guess, good grief,
that's sixteen years.
Speaker 3 (16:18):
That's a long time too.
Speaker 1 (16:19):
You know you've been doing it twenty years. What I
find sometimes is that people get frustrated. I've been following
this doctor who I happen to connect with based on
some medical issues I was having, and he just launched
a business in August of last year, and he's seeing
significant growth of his thought leadership brand. And then he's asking, well,
how can I see more growth? Well, you keep showing up,
(16:43):
you know, consistently, and like over a long period of time,
so a year from now or two or five. The
cumulative effect of sharing value in online spaces is huge,
and you can't really judge the effectiveness based on like
six months. You really need to give it that longer
runway and keep showing up. The final point, or the
fourth commitment, is a commitment to generosity. And I mentioned
(17:05):
the value of generosity earlier, but I have seen on
my own journey that the more you can give away
value to others freely, whether that's content, or it's encouragement,
or it's you know, seeing someone you know acknowledging them,
generosity of spirit and time I think can help solidify
(17:27):
someone's thought leadership over time as well. And it's the
unexpected element because of you know, different constraints we may
not always be able to, like give away books for example,
which I love to do and I'm grateful that I
have the chance to do. But giving away what we
have to give away, even if it's just that seeing
someone else or acknowledging them or amplifying their work in
(17:49):
some way.
Speaker 2 (17:49):
I love that. And so all four points are just
right on point of a better way to fit that.
But there are two of those points that really stand
out to me. And I love the consistency part of
it because that's of course what creates the longevity. It's
being consistent and not giving up. So I'm glad that
(18:09):
you have that as one of your points. And the
other one generosity. That was kind of a surprise, but
I love that that we have to remember it's I mean, yes,
we're running a business, but you know the generosity part.
Sometimes give away something and make that connection and that's
all part of the human interaction and just loving your customers,
(18:31):
loving the people that you say you want to serve,
and so I love that that you added generosity as
part of that.
Speaker 1 (18:39):
What I found is I can never give away more
than what comes back, and it's hard to believe. I
think sometimes we think if we give away too much,
then we're missing out. And I have never lacked it,
you know, I've always found that it's worthwhile to be
able to.
Speaker 2 (18:54):
Give exactly it's so good to give. And I'm thinking
about the those who are listening who may be just
getting started to build out their online presence, and it's
really overwhelming. But I love that we have voices like
yours on this podcast to encourage us that it can
be done. But like, what are some of the first
(19:16):
steps that they can take to get started in thought leadership?
Speaker 1 (19:20):
Sure, I think I should always start with strategy, so
understanding you know who you want to serve, what value
you hope to bring to them, and really having a
clear picture of what success looks like for you, being
clear about your areas of expertise. So I would always
encourage people who are just starting out, you know, even
if you can't afford to invest in a strategy with
(19:41):
an expert like me, you know, even having a friend
to walk alongside you and try to help you think
through those questions. And generally the first step for most
any author is to identify your home online, and especially
in these days where like for example, when we're recording
this TikTok was down for twelve hours. Are something I
(20:01):
try to emphasize the importance of the channels that you
yourself own and control, and that really starts with your
own website. So if you're just getting started, I would
spend time prioritizing my website and how I'm showing up
there as a first step from there. I also believe
strongly in the power of email marketing, and so taking
the chance to be able to build out a list
(20:21):
of people who give you permission to stay in contact
with them is another important first step. But I would
say also if you're getting started, it is easy to
get discouraged, and if you can have that longer term view,
you know, hopefully you realize that it's okay to be
a beginner, and it's okay to not know what to
do next. It's okay to ask for help, and you'll
(20:43):
find that people do want to help you. I'll never forget.
I actually have an online connection to this day with
a guy named Wally Bach. He's like a ghostwriter and
a writing coach, and I met Wally when I wrote
my first blog. He gave me a chance, I think
by either like promoting my blog on his or letting
me do a guest post or something like that, and
(21:04):
those early opportunities where someone says, like, what you're doing
is worthwhile and I'm going to help you get it
to more people. And you know, to this day, he
refers business to me, I refer business to him. So
not being afraid to ask for help when you need
it at the beginning.
Speaker 3 (21:19):
You know, if someone.
Speaker 1 (21:20):
Has a bigger audience than you, you know, offer to
write a guest blog or just making those early connections
where others who might be a little further on the
journey can give you encouragement.
Speaker 2 (21:31):
Yeah. Yeah, not being afraid to ask for help. And
I totally agree with you because we need it. We
need the help, especially in the beginning. It's we're attempting
to build something that we never built before. We're chartering
unchartered territories, we're entering something that we've never entered. So
we need all the support and handholding that we can get,
(21:54):
even if we're years down the road into business. We
need support from others. And so I think that's excellent advice.
And I don't know, I just feel like your career
as a digital marketing professional just I can see that
it's rewarding to you. I can see that you are vibrant,
(22:16):
you're happy what you're doing, that it fulfills you in
some way. So can you tell me maybe a little
bit about some of your most rewarding moments in your career.
Speaker 1 (22:27):
Wow, that's a really excellent question, So I will share some.
This might not be what you expect, but for me,
one of some of the most rewarding moments have been
obviously with the people that I've met on the journey,
and of course, when you're leading an organization that's bigger
than yourself, a lot of that comes from the satisfaction
of your longer term relationships with the team.
Speaker 3 (22:48):
That you create.
Speaker 1 (22:50):
So when I think about rewarding moments, I think about Aubrey,
who's on our team. She's an account manager and Aubrey
was pretty like younger when we met. She's been working
with me now for seven or eight years, but a
few years into her journey working with Weaving Influence, she
came to me one day and she said, you know,
I'm taking another job. This agency has offered me a position,
(23:11):
it pays more money, they have health insurance benefits. At
the time leaving influence didn't offer health insurance, and the
two of us sat in the office and I can't
remember if we both cried or if it was just
me who cried, but I was so sad to lose
her talent, And for me it was a very pivotal
moment because at that moment, I decided, like, I can't
continue to bring young talent into my organization and lose
(23:32):
them because I'm not offering benefits that could retain them.
Speaker 3 (23:36):
And so not long after.
Speaker 1 (23:37):
That, I got with the person at the time who
was leading operations at my company. We figured out like, actually,
we can afford to offer health insurance, and we got
some plans set up, and about nine months later, you know,
we had the opportunity to sit down with Aubrey again
and offer her a position back in our organization, and
we had insurance available, and she chose to come back,
and so we don't even count the time that she
(23:58):
was gone. But just like the joy of you know,
building relationships with other professionals, giving them a chance to
build a lifestyle and work life that they love and
is flexible, and just to have that longer term relationship
where you work with people and have the chance to
just support each other's journey. For me, those kind of
moments or those kind of stories are among the most impactful.
Speaker 3 (24:20):
Those are the ones I'll remember.
Speaker 2 (24:22):
That's beautiful. What I've loved about our conversation is that
as a digital marketing expert, you know a lot about
branding and visibility and all of these things that go
with the digital marketing world. But yet you're talking about
relationships and building those foundational relationships, reaching out to others,
(24:42):
showing generosity, and so I love that you're bringing the
human touch, the reality of what business should be, the
warmth and the personal personableness, if that's a word of
just making those human interactions the paramount and the most
important in your business. And so I applaud you for that.
I think that that's the way to go, and it's
(25:04):
what makes us successful business and one that you feel
fulfilled at the end of the day. So that's awesome.
Speaker 3 (25:11):
Thank you, Thank you for the chance to share.
Speaker 2 (25:13):
Yeah, and so you have more information about Weaving Influence
and also about your book reach So how can our
audience reach you and get your book?
Speaker 3 (25:24):
Sure? So my company website is weaving influence dot com.
If you want to look a.
Speaker 1 (25:29):
Little bit more at my entrepreneurial Journey. You can also
find me at Becky Robinson dot com. On social media,
I'm primarily on LinkedIn, Instagram, and Threads, and my handle
is Becky and then Robinson without the vowels r b
ns N. So I would welcome connections on LinkedIn or
Instagram or Threads, which is like my favorite channel at
(25:51):
the moment, which is probably silly. Also, you know, I
always want to make sure that if my book could
add value to people and they don't necessarily have the
me to purchase the book, I would welcome anyone to
email me Becky at weaving influence dot com. I have
a form that you can fill out. If you give
me your address and you live in the United States,
I'll sign a copy of my book and give it
to you, And just please feel free to email me
(26:13):
and I'd be happy to hook you up with a
copy if you happen to be around the world. I
don't want to exclude you from my offer. I do
have a PDF copy I can send to folks if
they're not.
Speaker 3 (26:22):
In the United States. So for your listeners, Dimitria, please
email me.
Speaker 1 (26:27):
I'm happy to get you a copy of my book
if you'd prefer to choose to buy it, and I
appreciate the support. It's available in online retailers everywhere, but honestly,
I'm thrilled to give my book away.
Speaker 3 (26:36):
It's a seed. If it can add value to your journey,
I'd love to get a copy out to you.
Speaker 2 (26:41):
Wow, Becky, that's amazing. That that's amazing. I've never had
anybody offer that before. So, guys, that's what this is
all about. So I love it.
Speaker 3 (26:52):
I try to walk what walk my talk? Do?
Speaker 2 (26:55):
You definitely do? And so I'm going to just if
we're going to wrap this up, and I want you
to give us the final word of encouragement on this show,
this podcast episode today a piece of advice for anybody
that wants to expand their audience and influence.
Speaker 3 (27:11):
Sure. So I have a story I like to tell.
It's about trees.
Speaker 1 (27:15):
I happen to live in the country on five acres
and our property is surrounded by trees. But when the
house was built in the early nineties, there were not
very many trees on this property. And the reason why
I enjoy a life that's like beautiful with all the
trees and peace and privacy is because the man who
originally built the house chose to invest in planting a
(27:37):
lot of trees over five hundred and cultivating them over time,
and then my husband has done the same to plant trees.
Speaker 3 (27:43):
I think those of us who choose to show up
in online.
Speaker 1 (27:45):
Spaces to add value to others are building our planting trees.
We're putting value out into the world. We may not
enjoy the fullness of the harvest in terms of you know,
the guy who planted these trees is no longer here
to enjoy them. I'm the one who is here to
enjoy them. And so I just want to encourage those
who are out there creating and sharing value that you
(28:08):
are like someone who chooses to plant trees and wait
for them to grow and keep going because you cannot
always know the difference that your life and work and
value and words are making a difference for others.
Speaker 3 (28:20):
So keep showing up with that.
Speaker 2 (28:22):
Keep showing up. Ah, love that. Thank you. You have
been so motivating, encouraging. Actually this is very heartwarming. So
for the rest of the day, I'm just like on
this little buzz thank you for this conversation. That's very encouraging,
And I invite everyone to reach out to Becky and
we'll have all of her information show notes. Thank you
(28:43):
so much for being here today.
Speaker 3 (28:45):
My pleasure. It was great meeting you.
Speaker 2 (28:47):
What an incredible conversation. A huge thank you to Becky
for sharing such valuable insights with us today, and I
hope you're walking away feeling inspired and ready to take
action on building your thought leadership online. So we're going
to do a quick recap of some of the key
takeaways from today's show. The first is that we talked
about the power of value, consistency, longevity, and generosity when
(29:09):
it comes to establishing your authority online. So if you
want to grow, these four pillars are essential. Secondly, for
those of you just getting started, the most important step
is to show up with intention and clarity, identify your audience,
refine your message, and create content that resonates. And finally,
whether you're an entrepreneur, solo entpreneur, or author, however you
(29:31):
see yourself, remember that growing your influence takes time, so
stay committed, stay visible, and keep adding value to your audience.
I encourage you to connect with Becky and learn more
about her business Weaving Influence at her website, and you
can find more by visiting her at her socials. And
of course, if you enjoy today's episode, let's keep the
conversation going. Connect with me over on Instagram, LinkedIn, or
(29:55):
wherever you love to hang out online. I'd love to
hear your thoughts, and hey, don't forget to check out
my YouTube channel for even more business tips and solopreneur
advice and some digital marketing strategies. I've been posting a
bit about podcasting there, so I want to help you
turn your profitable passion into a plan of action. If
you found this episode valuable, please take a moment to
(30:16):
rate it, review it, subscribe all the good stuff. It
truly helps more people to discover this show. And again,
thank you so much for tuning in and until next time,
keep showing up, keep growing, and keep elevating your business
to your online business success
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