Home Care Heroes

Home Care Heroes

Practical wisdom and best practices for the Heroes of Home Care. This podcast is for home care agency owners and managers focused on success, and the main topic is growing and retaining outstanding caregivers. We consider the members of the Home Care industry to be our heroes.

Episodes

November 2, 2021 44 min

In today's market, your home care website is critically important. To be effective, it needs to attract visitors and then get them to engage with you. We have two fantastic experts to tell us how to succeed: Jason Chagnon from Providentia Martketing and Kamran Nassar from AideQuest.

Key topics covered are as follows:

  • The importance and benefit of attractive both potential clients and caregivers to your website
  • How to design your s...
  • Share
    Mark as Played

    Today on Home Care Heroes we hear from Burgess Harrison, the Executive Director of the National Minority Health Association (TheNMHA.org).  In an effort to increase the COVID-19 vaccination rate, TheNMHA is partnering with home care agencies to identify and encourage folks in their communities to get vaccinated.  The home care agency AND the caregiver are paid $25 per shot received by the participants they recruit.

    This program is ...

    Share
    Mark as Played

    The home care industry has been doing electronic clock-ins and clock-outs for a long time, initially with voice telephony and now mostly with a GPS mobile app. But a new TLA (three letter acronym) has popped up in the past few years. That acronym is EVV (Electronic Visit Verification). This is now the official name because it's part of the law, and specifically the 21st century cures act. 

    In a nutshell, the EVV mandate in the ...

    Share
    Mark as Played

    Nicole McBee has worked with over 300 home care agencies, many in her home state of Missouri but also many in Michigan, North Carolina, Florida and other locations. Her expertise and bubbly infectious personality are unmatched. In this episode of Home Care Heroes, I learned that Nicole likes to organize her advice into 3 part plans.

    Since we share a lot of customers with Nicole in Missouri, we tended to talk about Missouri Medicaid ...

    Share
    Mark as Played

    In his 3rd appearance on the Home Care Heroes podcast, Steve "the Hurricane" Weiss takes us through some very critical topics for "post-Covid times." 

    Steve takes us through a lot of important content, including the following:

  • Hit the ground running: Folks are craving face-to-face interaction. Be safe but get out their and don't let the "COVID Fog" hold you back
  • Margins: Caregivers are commanding higher rat...
  • Share
    Mark as Played

    Mark Kulik is a 35-year health care veteran who has spend the last 13 years helping home care agency owners sell their businesses. Mark's company, The BRAFF Group only works with sellers, and his practice focuses on all aspects of home care agencies. The most important takeaway from this episode is that if you aspire to sell your agency now or at any time in the future, you should start to prepare now.

    Mark walks us through the ...

    Share
    Mark as Played

    Sara Moore had the passion to create a community where home care folks can learn from one another and she but it into action by creating the website AHomeCareCommunity.com. In this special version of home care heroes, Sara speaks with collaborator Jeremy Jed Hammel about the importance of community and core values. Then she speaks with community coach Brian Oblinger about how to grow and nurture an effective community.  Finally she...

    Share
    Mark as Played

    Today's guest, Kamran Nassar, grew his agency so fast that he was recognized as one of the fastest growing companies in America. In this episode, Kamran shares the importance of being different to stand out and succeed.  Some big ideas that Kamran shares are as follows:

  • His company's unique name, NuevaCare started conversations and also helped with recruiting of Spanish speaking caregivers.
  • He joined groups where he collabora...
  • Share
    Mark as Played

     Today's guest on Home Care Heroes is Valerie Van Booven, who is an on-line digital marketing experts for home care agencies. She didn't start as a tech geek and in fact she is a Registered Nurse (RN) with a Bachelor of Science in Nursing (BSN). Her company is called the Approved Senior Care Network. 


    We cover a great number of topics centered around your home care website. Among them are the following:

  • Make sure that your si...
  • Share
    Mark as Played

    Agency owners Ophelia Cole and Barbara Gaines are also sisters,  Their interview with Sara Moore on the Home Care Heroes Community Edition is heartwarming and informative.

    A central key to their success strategy is their devotion to pairing the right caregiver with the client, and to confirm the match. If the pair isn't working out well, they make a change.  As regular listeners know, the core theme of the home care heroes podca...

    Share
    Mark as Played

    Laseandia Pounds has a couple of nicknames. She goes by Sean, but also goes by "Savvy Business Chick" which is her brand and website for her consulting service.

    Sean didn't start out in home care or even healthcare.. Instead she "grew up" in her career working in financial services and worked with stockbrokers and similar folks. But then a family friend who ran a home care agency offered to mentor Sean to start h...

    Share
    Mark as Played

    Today's guest, Latoya Thompson, grew up in a "healthcare family" with relatives who are nurses, CNAs and Aides. When Latoya's grandmother needed care, she couldn't find a provider with the standard of quality that she was looking for, so she started her own. One interesting aspect of Latoya's agency is that she has a blend of private pay and Medicaid clients and in fact she has two trending videos on YouTube...

    Share
    Mark as Played

    This episode of Home Care Heroes is all about growing by bringing more clients and caregivers to your home care website. We feature two guests: Khadira Muhammed focuses on driving traffic to your site with Google ads and making sure that you keep in touch with everyone who visits your website.  Carl Rogers talks about getting your website into some key online directories so even if your site doesn't make the first page of Googl...

    Share
    Mark as Played

    With 33,000 followers, Karl Pierre is arguably the top home care influencer on Youtube. He started in home care at age 14 when he was "the computer guy" for his mother's home care agency.

    In this episode of Home Care Heroes, Karl shares advice and perspective on questions from home care agency owners.  Topics covered include the following:

    - Engaging caregivers for a higher  purpose
    - Home Care Websites - what's import...

    Share
    Mark as Played

    Stephen Tweed is one of the home care industry's top consultants. I met Stephen at my first home care conference, where he was a keynote speaker.  In my view, two things that set Stephen apart are 1) his process-centric approach, and 2) his ability to pull agency owners into "mastermind groups" to establish best practices.

    Our conversation focused on Caregiver Quality Assurance and Stephen walked us through a 5-pillar ap...

    Share
    Mark as Played

    Anne-Lise Gere is one of the foremost human resources experts in Home Care.  She works with Hurricane Marketing Enterprise (aka Steve the Hurricane) to teach the Momentum program (link includes discount code).

    Our talk with Ann-Lise comes at a time when the US is in the process of "opening up" from the COVID-19 pandemic. Some key points discussed cover the following:

  • The improved visibility of home care as a result of Covid-1...
  • Share
    Mark as Played

    After successfully starting, growing and selling the home care agency NeuvaCare, Kamran Nassar set his sights on a new venture that would help home care agencies captivate website visitors in 8 seconds or less.  That company is appropriately named Captiva8 and you can learn more at Captiva8.com.

    Kamran explains that many home care agencies spend a good deal of money creating their websites, optimizing them with Search Engine Optimiz...

    Share
    Mark as Played

    Steve "the Hurricane" Weiss shares great tips on caregiver retention. He starts with some very basic and actionable suggestions like adjusting your attitude to love your caregivers, speaking in the language of "shifts" and making sure that new caregivers get a lot of supervision. But then the magic comes where Steve shares some great ideas regarding career paths and puts important metrics around the benefits of rete...

    Share
    Mark as Played

    On this episode of Home Care Heroes, we feature two of our winners for the Home Care Community Caregivers award! These caregivers embody what it means to be an exceptional caregiver in the home care industry:
    - Chisha Elam from Exceptional Touch Home Healthcare
    - Elisa Casey from Silver Companions

    We also hear from their managers who nominated them for this award, Karmisha Miller-Wallace and Leslie Rothenberg.

    Home Care Heroes is pro...

    Share
    Mark as Played

    Providentia Marketing makes websites and manages the online presence for some of the country's most successful home care agency.  On this episode of Home Care Heroes, Jason Chagnon), the CEO of Providentia Marketing shares success tips for managing your home care website, including the following:

  • Make sure that the site is built for the market and not for yourself: Jason shares some of the top key phrases that people are searchi...
  • Share
    Mark as Played

    Popular Podcasts

      If you can never get enough true crime... Congratulations, you’ve found your people.

      The Daily

      This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

      Dateline NBC

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

      The Ben Shapiro Show

      Tired of the lies? Tired of the spin? Are you ready to hear the hard-hitting truth in comprehensive, conservative, principled fashion? The Ben Shapiro Show brings you all the news you need to know in the most fast moving daily program in America. Ben brutally breaks down the culture and never gives an inch! Monday thru Friday.

    Advertise With Us

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.

      Connect

      © 2021 iHeartMedia, Inc.

      • Help
      • Privacy Policy
      • Terms of Use
      • AdChoicesAd Choices