SFH isn’t just a brand—it’s a movement. It’s a battle cry. It’s a middle finger to the darkness and a bold declaration that we don’t just survive—we rise.
Still Fucking Here is for every person who’s stared down the abyss and refused to give in. It’s for the ones who wake up every day carrying invisible scars but still show up. Still push forward. Still fight like hell.
We’re not here to be polished or perfect—we’re here to be real. We’ve been broken. We’ve been knocked down. We’ve had moments we didn’t think we’d make it through. But guess what? We did. We are. And that makes us dangerous. That makes us powerful.
We are Survivors. Warriors. Fighters.
Relentless in purpose. Tenacious in spirit. Vigilant in our mission.
We don’t just wear this brand—we embody it.
This isn’t just gear—it’s armor. Every stitch, every word, every thread of SFH tells the world:
"You can’t break me. I’m still fucking here."
And we’re not alone. We walk shoulder to shoulder with our tribe—lifting each other up, refusing to leave anyone behind. Because this isn’t just about survival. It’s about solidarity. About giving back. About taking the pain we've lived through and turning it into purpose.
50% of our net proceeds go directly to those still in the trenches.
Every purchase helps provide support to survivors, mental health initiatives, crisis resources, and real people who are still fighting their way forward.
So join us. Stand with us. Be one of us.
Wear it like your story depends on it—because for someone else, it might.
We’re not just here. We’re HERE—with purpose, with fire, and with each other.
We are all... Still Fucking Here.
CPL USMC (Ret.) / Co-founder
Corporal Tyler Southern served with the United States Marine Corps, Weapons Company, 81s Platoon, 1st Battalion, 2nd Marines. On May 5, 2010, during his second deployment to Musa Qala in the Naw Zad District of Afghanistan, Tyler survived a catastrophic IED blast that cost him both legs above the knees, his right arm above the elbow, and severely damaged his left arm and hand. Despite these life-altering injuries, Tyler became the first American triple amputee to survive combat injuries in Afghanistan. After being airlifted from the battlefield, he endured a long recovery at Bethesda Naval Medical Center, spending nearly two weeks in a coma before beginning a challenging, but remarkable, journey of rehabilitation.
USN Ret. (Doc) / Co-founder
Lance Price served honorably in the United States Navy from 2000 to 2018, achieving the rank of Hospital Corpsman First Class (HM1 FMF). Throughout his career, he completed multiple deployments in support of Operation Iraqi Freedom (OIF) and Operation Enduring Freedom (OEF), operating in Al Anbar Province, Central Baghdad, and North Diyala in Iraq, and the Nawa Districts of Helmand Province, Afghanistan. His distinguished service earned him numerous awards, including four Navy Achievement Medals, two Combat Action Ribbons, and campaign medals for the Global War on Terrorism. He held critical roles as a Senior Line Corpsman and Medical Advisor for special warfare units, and supported front-line Marines in some of the most challenging environments.