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October 7, 2025 21 mins

Feeling like your business has outgrown its current brand—but not sure what to do next? In this episode, I’m sharing the scariest (and most transformational) decision I’ve ever made in business, why it felt so risky, and how it became the turning point for my associate team.

What You’ll Learn:
✅ What pushed me to consider a big change—even when things were “working”
✅ The fears I had (and how I moved through them anyway)
✅ How I made the final call after months of overthinking
✅ What happened after I took the leap—and why I’d absolutely do it again

🔥 FREE Resource:
Download (for free!) my Associate Profit Plan Guide + Calculator to plug in your numbers and see exactly how profitable an associate team could be!

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🛠️ Mentioned in This Episode:
👉 How to Hire Your First Associate Online Course: Learn More
👉 How to Write a Personal Vision in 3 Easy Steps (Free Guide)
👉 Listen to: Ep 2 of this series: “The One Change That Skyrocketed My Associate Bookings” → [insert link]

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

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