How To Start Up by FF&M
How To Start Up: learn what to do now, next or never when starting & scaling a business. Are you a new founder? Or trying to scale a business? You're in the right place. Subscribe to hear more great advice from successful entrepreneurs. Hosted by Juliet Fallowfield, founder of B Corp Certified brand communications and podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track when building your business. We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting and how to manage the rollercoaster. I’d love to hear your feedback and your own startup stories. Email me via hello@fallowfieldmason.com. Follow us on Instagram @fallowfieldmason Guest submissions are welcome via www.fallowfieldmason.com
Episodes
With Zippia reporting that happy workers are 13% more productive than unhappy workers, clearly it’s crucial to maintain a supportive and welcoming company culture as you grow your business. Not only will this keep your employees motivated, but you’ll also reap the benefits of higher productivity.
So, I wanted to find out how to grow a productive and happy team. That’s why I spoke with Katharine Pooley, Founder & Executive Presi...
The Department for Education found in 2022 that 63% of UK adults hold multiple roles, demonstrating the extensiveness of the portfolio career. However, how do you create multiple roles for yourself and, importantly, ensure you deliver across them all?
To answer this, I wanted to hear from an experienced portfolio career holder who manages several roles at once - as an M&A growth expert, angel investor and advocate for inclusive...
UK productivity was ‘24% lower in 2023 than it would have been had it continued climbing at the rates seen before the global financial crisis’ according to the Economics Observatory. Given time is the most limited factor for any founder, for our eleventh season I’ve set out to find answers on how we can all improve our productivity in business.
First up, I wanted to find out how to scale a business efficiently. So I spoke ...
Building, scaling and maintaining one brand is challenging. However, successfully creating multiple brands is a brilliant feat of focus and endurance. With this in mind, I wanted to learn from an expert brand builder.
Hind Sebti is the founder of whind, a beauty brand that merges both science and sensoriality to deliver Golden Hour Beauty, inspired by her home of Morocco, in a high efficacy yet super indulging range of skin care, bo...
With the UK fashion sector’s annual revenue estimated to be just under £60 billion, it is a highly competitive sector in which you need a strong brand to differentiate your offering. Given this, I wanted to speak with an expert about how to build a fashion brand that stands out from the crowd.
In this episode, I speak with Henrietta Rix, Co-Founder of RIXO, a leading British womenswear brand. Together with her co-founder Orlagh McC...
With 70% of respondents of a Forbes survey stating they believed personal branding is important, it’s clear that founders need to consider how they promote not just their business, but also themselves as individuals while starting their company.
Eshita Kabra-Davies is the founder and CEO of By Rotation, the UK's first peer-to-peer fashion rental app. Eshita founded the platform in 2019 to challenge the notion that ownership wa...
Building an engaging brand is one of the most challenging parts of starting a company. This is especially true in competitive sectors where you need to cut through the noise to create connections with your target customers. So I wanted to hear from experts on how to build a brand from scratch.
Lucinda Chambers and Serena Hood are co-founders of Collagerie: a leading fashion, interiors, beauty and lifestyle marketplace. The former B...
Edelman recently reported that ‘81% of consumers need to trust a brand to consider purchasing it’ so it is clear that brands which take time to build impact, education and purpose into their offering will also build trust with consumers and ultimately increase their sales.
In this episode, I hear from Titi Bello, Founder of Ori Lifestyle, the luxury hair care brand now stocked in Selfridges and Harrods. Born out of Titi’s experienc...
With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact.
As packaging can be a huge barrier to entry, I wanted to speak to someone who has created a stunning brand package.
In this episode, I hear from Randi Christiansen, CEO & Co-Founder of Néccessaire, one of the world’s leading body c...
Defining your target audience is key when building your brand as it’s so important to know who you’re selling your products or services to.
In this episode, I hear from Aaron Chatterley, co-founder of teen beauty brand indu and beauty retailer Feelunique. Having co-founded Feelunique in 2005, Aaron and his team grew the business which was acquired by Sephora for £132 million in 2021. Since then, Aaron has co-founded indu to create ...
We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world and as ‘brand’ is such an important part of this I wanted to speak to someone who had started their own.
In this episode, I hear from Lucy Cleland, co-founder and editorial director of the renowned B Corp Certified lifestyle magazine ...
As defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfully but also recently.
In this episode, I hear from Julian Parmiter, co-founder and CEO of Create Academy. Founded in 2019, Create Academy offers beautifully curated video courses providing unprecedented access to the expertise of today’...
With Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers.
Given this season is a focus on all things branding I was keen to speak to an expert content creator.
In this episode, I hear from Estée Lalonde, CEO and founder of bodycare brand MIRROR WATER. The brand champions mirror work and self-care, inspired by...
Creating a brand story is a central part of building your overall brand identity. It’s crucial that your brand story is coherent and resonates with your audience to attract loyal customers.
In this episode, I speak with Tom Marchant, Owner & Co-Founder of luxury travel company Black Tomato. Tom and his co-founders launched their business in 2005 after seeing first-hand how people had such little time to plan their own travel ex...
Once you’ve secured investment and used it to build and scale a profitable business, the time might be right to exit. However, when is the right time to sell?
In this episode, I speak with Asher Moses, founder & CEO of Sherbet London, the capital’s leading electric taxi company. A serial entrepreneur, Asher grew his original small fleet of London taxis into one of London’s leading transport companies. Through Sherbet, Asher is ...
With Sifted reporting that European startup funding plummeted by 40% in 2023, maintaining open and transparent communication with your investors is vital to maintain such an important relationship.
In this episode, I hear from Michelle Kennedy, co-founder and CEO of Peanut, one of the fastest-growing social media apps for women. Michelle launched Peanut in 2017 to help women combat the loneliness that comes with being a new mother....
With over 225 episodes of Dragons’ Den recorded so far, thousands of entrepreneurs have pitched their business ideas to leading investors. However, the show offers a lot more than just investment.
In this episode, I hear from Déj Doherty, founder of The Wholeleaf Company, the sustainable palm leaf tableware brand. Déj co-founded his company to reduce the amount of plastic tableware going to landfill, while also creating employment ...
With episodes of Dragons’ Den often reaching millions of UK viewers, the show is a brilliant platform for entrepreneurs to seek investment while promoting their businesses.
So in this episode, I wanted to speak to someone with first hand and recent experience of the show. Rohan Radhakrishnan, is one of the co-founders of Quarter, the acclaimed quarter-strength spirits brand. Having founded their brand in 2021, Rohan and his co-fou...
UK angel investors collectively invest £1.5 billion per year and are believed to be the largest source of investment for start-up and early-stage companies. Angel investors can bring cash to your business along with contacts and advice too.
In this episode, I hear from Mathilde Lacombe, founder of French skincare and supplement brand AIME. Having previously co-founded beauty subscription service Joliebox, Mathilde founded AIME in 2...
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