PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do.
Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ Den investment from Trinny Woodall & Deborah Meaden, Laura & her team are on a mission to stop 1 billion plastic cleaning tools from entering landfill by 2030.
Keep listening to hear Laura’s advice on learning how to sell as a first-time founder & how to make your sales process as sustainable as possible.
Laura's advice:
- As a challenger brand, having spotted a gap in the market you will need to ensure you are confident about your supply chain, packaging, etc. before you approach retailers
- Selling direct to customers via a website is a great way to gain approval / test - and perfect - your product / do some market research
- When iterating products, try them out with your direct customers
- The evidence of your DTC sales enables you to approach big retailers with confidence
- Target your marketing emails carefully and thoughtfully
- Persevere with this; it can take time
- Facebook and Instagram ads are helpful
- You will find other founders provide you with advice and support
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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