Howie Grow A Brand

Howie Grow A Brand

A Marketing Podcast that dives deep into the marketing and entrepreneurial world so that you can set yourself apart and inspire some joy in your business! Hosted by Ed Howie.... Show More

Episodes

October 15, 2020 20 min

As a business leader, it’s really easy to get caught up in the financials. 

When that happens, sometimes we can forget the main reason we went into business. What was the reason we started this venture in the first place? You begin to question everything, and that can be a dangerous slope. You’ve got to get a handle on why your business exists. Because when you lose focus on the why of your business, it’s tough to manage the what of...

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When you consider manufacturing, some have robotic innovation, while others don’t. 

When you think about industries like meatpacking, many of their teams work on the floor in relatively close quarters daily. Companies that have been around for years were designed for efficient throughput. It would be challenging to retrofit them for a circumstance like we’ve had this year.

How do companies deal with the unexpected?

Today, we’re sittin...

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What is it like to work with companies larger than yourself? 

It’s a dream for many entrepreneurs to partner with Target, Walmart, or H-E-B and have their products placed in these stores. Placing your products in physical big-box stores can help in several ways—you can create a seamless shopping experience for your customers, test new product lines, and even build or add prestige to your brand awareness.

Today, we’re chatting with Mo...

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Are you tired? Is everything you’re dealing with making you feel a little worn out, fearful, or uncertain? What about your business? Do you need to restructure? What about financing and cash flow?

Yes, that’s a lot to worry about. While some of us would love nothing more than to curl up in a ball and let the world pass us by, you don’t have the luxury as a business owner. Your team is depending on you.

In today’s episode, I’m providi...

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Market research can be helpful. 

It can help us determine the best ways to communicate with our customers and help us utilize the best messaging to make connections and build loyalty. However, just because we are using research doesn’t mean the data we have is foolproof.

Today, we’re talking to organizational leadership expert Denise Cumberland, Ph.D. Dr. Denise Cumberland is an insight-driven marketer, focusing on consumers and how ...

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Is being a perfectionist keeping you from getting anything done? 

Today, we’re spending time with Kris Wittenberg, founder of Be Good to People, about the challenges of a perfectionist mindset. In 2008, an unkind encounter with a stranger while running errands inspired Kris to ask herself, "WHY CAN'T PEOPLE JUST BE GOOD TO PEOPLE?!" When she returned to her office, she decided to iron "Be Good to People." on a t-...

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There is an invisible barrier that continues to prevent women from reaching the top positions. In some industries, men are viewed as default business leaders exacerbating the "think manager, think male" mindset. If women are trained and are as experienced as many male leaders, why are the numbers of women in the C-suite, on boards, and at the highest levels of government still frustratingly low? 

Today we're chatting wit...

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Which brands do you have a deep connection with?

Brands who are high-touch are the ones you automatically think of when you need what they offer.

The concept of being a high-touch brand is not a new one, but it is important to all brands. If you’re thinking about starting a business or have an existing business you’d like to grow, it’s important that you understand high-touch branding.

Today, we’ve brought back organizational leade...

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Over the past several months, the ways brands engage with their customers have changed, and things that used to work no longer have the same impact.

When was the last time you considered your customers, not your products? Have you reached out to them lately?

If you haven’t reached out to them, have they missed you? Did they even notice that you were no longer in their lives?

Today, Ed is flying solo. He will go over how brands can b...

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If this podcast is helping you in this business help us promote it by following us or leaving us a beautiful 5-star review! Thank you!
 
 ✔️Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3Bvy


Howie Grow A Brand on Social Media:

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For your brand to resonate it has to connect with your community.  

To do that well, you must understand the customers in that community.     

From empathizing with your customers to creating products with cilantro when you hate cilantro, join me and my guest, former VP of H-E-B Own Brand Dr. Molly McAdams, as we chat about genuinely imagining the needs of those you serve.

Great! Let’s go.

✔️Subscribe to Howie Grow A Brand on YouTube: ...

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Now more than ever, your entire team needs to be aligned and frankly secure in the ways you are activating your brand.  

How are you more deliberately connecting with your team right now?

Although I might not have nailed the exact author's name in the podcast, I also reference Stephen R. Covey's book, The 7 Habits of Highly Effective People®, specifically "Habit 5: Seek First to Understand, Then to Be Understood®." If...

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Are the challenges of our current situation taking their toll on what you feel you can deliver? As entrepreneurs, you must seriously consider how you communicate with your customer base.

Today, Ed and Molly McAdams talk about what business owners and entrepreneurs should keep in mind over the next 12 months. This is Molly’s second time on the podcast. Molly McAdams, Ph.D., a meat scientist, dynamic leader, and lover of package desig...

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Have you got a great product or a fantastic idea? You think you’ve got your ducks in a row, and you’re ready to go. Do you do it? Are you ready?

Product launches, knowing when it’s time to get going, and understanding the challenges you’ll face are essential things for all entrepreneurs to consider. Today we’re chatting with Molly McAdams, Ph.D., a meat scientist. Her experience helped gain an incredible $1 million for a new product...

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How does your brand relate to your customers? Are they giving you a thumbs up or thumbs down? 

As an entrepreneur, you have an opportunity to build an experience for your customers every step of the way. Let's talk about it.

If this podcast is helping you in this business help us promote it by following us or leaving us a beautiful 5-star review! Thank you!

✔️Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3Bvy

Howie ...

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How do I grow a brand? Is there a difference between marketing and branding? Is this the right time to launch my product? Host Ed Howie clarifies some of the most common obstacles you run into while trying to run your business, and brings along some of his most trusted voices from the marketing and entrepreneurial world to help you set yourself apart and inspire some joy in your business! Coming August 5th.

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