How's your ePresence

How's your ePresence

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and CEO of ePresence. (www.ePresence.me) We talk about professional social media. For example: How can you use social media to grow your business? We discuss changes or news that directly affects your ability to use professional social media channels successfully. If you hear something you would like to know more about or would like to contribute to the dialogue, jump in the conversation by sending me a direct message or tagging me in a Tweet. My handle on Twitter is @ePresenceMG. Here on “How’s your ePresence?” we ALSO spend time with a guest who will give us real life examples on how they have used social media effectively to help their business or they may come to us with some real-life social media needs and we help them!... Show More

Join Mark as he talks with Deborah Schwartz Griffin of the Creative Connector and BCN (Business Community Network).  Schwartz Griffin is a business leader in Atlanta that understands the value of relationships in business.  Her tagline is "Connecting people to people and ideas to results."   In this episode we discuss: Tereza Litsa's post on ClickZ, named "Six key social media marketing trends for 2019", and how her thoughts translate for business people for 2019 social media plans: In 2019, engagement is more important than ever Engagement bait is not going to be affective Create interesting, appealing and engaging content How to harness events to provide interesting content How to be a subject matter expert Social Media for sales enablement 55% of respondents who discovered a product through social media proceeded to a purchase later AI and customer service 2019 will see an improved experience Stories are going to be even more important in 2019 440m people are consuming stories Making stories more engaging  Make them fun and engaging Spontaneous Authentic The end of fake followers Instagram will be removing inauthentic likes, follows and comments Deborah shared how to do strategic business better through relationships.  She knows how to take a lead to a "warm referral".

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