Michael Ehrler started his first business at 16. Michael has been developing people and businesses for over 40 years; 25 years in corporate America and over 15 plus years through his own coaching and consulting business. He is a National Award Winning Coach, Speaker, Published Author, University Adjunct Professor and Dale Carnegie Instructor. Michael’s clients have received National and Regional Growth and Business Awards. Michael combines his 40 years of business, speaking, teaching and coaching experience in a straightforward manner that focuses on his clients’ success. Mark and Michael talked about what is going on in the world of social media: The NBA has recognized how social media is having a negative impact on the moral of their players. #WSJ published an article about this and it can be found at this link. Social media needs to compliment your overall marketing efforts, not replace it. Did you know that insurance companies may raise your premiums based on your social media posts? Snapchat is launching a new in-app gaming platform! At 16:00 Michael and Mark discuss how business owners can manage social media more effectively to build an ROI. At 18:30, the question is answered: Can social media replace the face to face marketing efforts that are traditionally employed? At 23:05, Mark asks Michael, "What are the traits that successful business people have?"