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July 15, 2021 31 min

In this episode, Jason talks to Sarah Moore, Chief Data Intelligence Officer at NOW (formerly NowTV), about audience acquisition and retention in the fast-paced world of television.

When it comes to accessing large amounts of data in a fast-paced environment such as television, preparation and scalability is key. Without the right level of sophistication in your data frameworks, there is the potential to miss capturing important data which a business can potentially use to improve.

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