Bruce Morton, From Picking Strawberries to Deconstructing Work Before AI Does It For You

The way enterprises get work done is fundamentally broken—and the companies that figure out how to orchestrate talent across employees, contractors, freelancers, and AI will win. Bruce Morton just launched Growth Capital to help them do exactly that. In this episode, Bruce shares: • Why the "chief work officer" should be a board-level role—and why it isn't yet • How deconstructing work into tasks reveals that 60% of jobs could go either way (employee or contractor) • The surprising shift: 70% of contingent workforce programs now sit under HR, not procurement—and what that means for total talent strategies Bruce Morton is a 45-year veteran of the workforce industry, former leader at Allegis Group Services, and co-founder of Growth Capital alongside Chad Lane and Andrew Grant. --- This episode is sponsored by GreenLight.ai, the modern EOR for the modern workforce. --- About Human Cloud: We help companies find and deploy the right flexible talent solutions in minutes instead of months. We automate discovery, compliance, and orchestration across 1,000+ workforce platforms—so business teams move fast, procurement teams stay in control, and rogue contractor spend turns into a strategic advantage.