Ahmed Riaz on humanizing change around guidance and exploration (podcast episode #9)

In the ninth episode of Humanizing Change, host Ari Abraham talks with Ahmed Riaz, Global Head of Design at Logitech, about how visualization, empathy, and choice can help guide people through change without forcing them into rigid paths. Ahmed shares how his creative upbringing in Saudi Arabia and his background in industrial design shaped his belief in blending exploration with gentle guidance.

Highlights from the conversation:

• I create space for exploration because people need to feel ownership, not just follow orders, to truly embrace change.
• I use visualization to make complex ideas tangible — pictures and models help teams see where they’re going together.
• I believe guidance should be gentle and flexible, allowing people to find their own path rather than forcing a fixed one.
• I lead with empathy, understanding that different backgrounds and experiences shape how people move through change.
• I draw on creativity and multidisciplinary thinking to open up new possibilities for collaboration and progress.

If you enjoyed this conversation, subscribe to Humanizing Change to hear more real, thoughtful stories about how people are navigating change and complexity. New episodes drop regularly — and we’d love to have you along for the journey.

Produced by Ari Abraham and Darrick Hays, with artwork by Chris Roettger.

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