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June 17, 2025 60 mins

Adam Nicholls is a professor at the University of Hull. He researches the factors that predict doping among adolescent athletes, as well as how athletes cope and manage their emotions. His research has been funded by organisations including the International Olympic Committee and The World Anti-Doping Agency. He also won the silver medal in Brazilian Jiu Jitsu at the 2021 British Open..


In this episode, Adam talks about:


  • The 4 types of achievement goals
  • The 3 basic psychological needs
  • The 2 types of motivational climate


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Hunger & Heart is brought to you by the Crusaders Leadership Programme™. Whether you're coaching under-5s or a professional team, we all want the same thing: to build cultures of trust, get the best out of our people, and grow players into leaders.


The Crusaders Leadership Programme™ lets you get up close and personal with some of the greatest rugby legends of all time — people like Sir Wayne Smith, Sam Whitelock, and Kieran Read. You’ll get their secrets for building high-trust, high-performing teams, on the rugby pitch or in the boardroom.


Hunger & Heart listeners get 10% off the full price of the program. Use the code HUNGER at checkout. Find out more: crusadersleadership.com


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