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April 8, 2025 61 mins

Our guest today is Rebecca “Bex” Smith. Bex is a former World Cup and Olympic footballer. She managed the women's competition at FIFA and was global executive director of the Women's game for COPA 90. She currently runs her own consultancy on the women's game and female athletes called Crux Sports. 


In this episode, we talk about the differences in the women's game and the men's game, what it's like to host the under-17 Women's World Cup in Jordan, and how Bex led changes at FIFA that’ll impact football forever.


We also talk about how football is so much more than football.


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Hunger & Heart is brought to you by the Crusaders Leadership Programme™. Whether you're coaching under fives or a professional team, we all want the same thing to build cultures of trust, to get the best out of our people, and to grow players into leaders.


The Crusaders Leadership Programme™ lets you get up close and personal with some of the greatest rugby legends of all time — people like Sir Wayne Smith, Sam Whitelock, and Kieran Read. You’ll get their secrets for building high-trust, high-performing teams, on the rugby pitch or in the boardroom.


Hunger & Heart listeners get 10% off the full price of the program. Use the code HUNGER at checkout. Find out more: crusadersleadership.com


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