In this episode we discuss how to track the effectiveness of your advertising.
1:01 - Establish an accountable advertising system
2:38 - Coupons or redemption vouchers
3:37 - Promotional codes
4:18 - Dynamic telephone numbers
5:04 - How did you hear about us?
5:38 - Tracking links and Analytics
10:18 - Tip of the week
Resources - Call Tracking Metrics
10:56 - Done-for-you
If you can never get enough true crime... Congratulations, you’ve found your people.
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.