All Episodes

November 22, 2012

This episode follows on from episode 1 where we discuss how to use direct marketing principles on your website. What elements are needed to generate the most conversions from your traffic. It's probably not what you like the look of or have been told by your marketing staff.

1:19 Have a clear headline

2:44 A clear call to action

3:20 "Above the fold"

3:57 Show me proof

4:32 The right time for a testimonial?

6:08 Developing trust

6:50 Graphics and branding

8:08 Your phone number is turning people away

9:54 One step, two step...

10:38 Make em an offer they can't refuse

12:02 Do this by midnight or else

12:54 Conversion reality

13:18 Recycling is good

14:22 Measuring profitability of follow up activities

15:15 Using opt-in forms

16:13 Use of pop-ups

17:25 Recycling traffic through social media sites

18:30 Stealth re-marketing

19:58 Testing your strategies

 

21:55 Tip of the week

Share
Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.