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November 29, 2012

In this episode we discuss lead generation for hvac companies. Specifically, how to create compelling offers and lead magnets to get masses of people interested in your services so you can follow up and close.

0:05 - Introduction to Lead Generation

1:04 - Lead generation magnets

2:23 - How to build lead generation magnets

4:25 - How to not be a commodity

6:17 - Marketing the magnet

6:44 - Building a list of interested prospects.

7:06 - Marketing the lead generation magnet: online ads

9:53 - Marketing the lead generation magnet: offline ads

11:00 - Call your prospects

11:51 - Recap of online and offline ads

13:31 - Qualification Process and Follow up

16:59 - Have interesting follow-up methodologies

17:45 - Lifetime customer value

19:34 - Tip of the week

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