In this episode we discuss the importance of a USP. Sick and tired of playing the price war, race to the bottom game? Get a USP.
0:25 - Overview of the topics
0:52 - What is a USP?
1:53 - What a USP is not
3:07 - Example of a dumb USP
3:31 - 3 Examples of successful USPs
3:49 - Example of successful USP by Dominos
5:03 - Example of successful USP by Fedex
5:57 - Example of successful USP by Bill Phillips
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