HVAC Leadership Isn’t Built in the Office: Greg Crumpton on the Power of Showing Up
How do you evolve from technician to executive without losing the soul of your work?
In this episode, Ashlei talks with Greg Crumpton—HVAC veteran, founder of Airtight Mechanical, Executive Advisor at Service Logic, and a true advocate for the skilled trades.
Greg opens up about his 40+ year journey through the HVAC industry and how leadership today requires something different: empathy, proximity, and purpose. From retention strategies that don’t involve signing bonuses, to bridging generational gaps and making skilled trades more visible, this conversation is a wake-up call for owners, executives, and marketers alike.
They talk about:
Letting go of your old identity to lead with intention
How to stop losing good people (and what loyalty actually looks like)
The power of shared experiences between office and field
Making skilled trades attractive to the next generation
Why visibility matters more than perfection in workforce messaging
Plus, Greg shares the story behind his book Deep Knowledge, and what’s coming next in Deep Earth Knowledge.
Referenced Links:
Greg’s website: GregCrumpton.com
Book: Deep Knowledge – Available on Amazon
Organization: Women in HVACR
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