01. Transforming Traditional HVAC Marketing with Katrina Koszorek

Are you ready to breathe new life into your HVAC marketing strategies and connect with a younger, more tech-savvy demographic? 

 

With the HVAC industry rapidly evolving, traditional marketing techniques are giving way to innovative approaches that leverage social media, podcasting, and immersive brand experiences. This seismic shift is not only reshaping how companies reach new customers but is redefining the fabric of internal marketing to energize teams and drive engagement. 

 

Today we welcome Katrina Koszorek, Marketing Manager at Oxygen 8, who brings a fresh perspective to HVAC marketing. With eight years in the industry, her ascent from a Junior Graphic Designer to a Marketing Manager is a story of innovation and adaptability. We brought her on the show to share marketing tactics and insights from Oxygen 8's marketing playbook. 

 

On this Episode of HVAC Marketing Leaders, Ashlei Rolloff and Katrina Koszorek discuss:  

• Katrina’s journey from graphic design to marketing in the HVAC world 

• Why she’s ditching outdated sales sheets for dynamic social media campaigns 

• Leveraging personalized marketing to capture a diverse audience 

• The art of equipping sales reps with trust-building tools 

• Embracing the content revolution with bite-sized videos 

• Networking tips for HVAC professionals—survival kit included 

• Crafting a customer experience that works round the clock 

• Finding inspiration beyond HVAC borders for fresh marketing ideas 

• The intrinsic link between internal culture and external marketing success 

• Ways to calm in the chaos, of one of the most important events of the year- AHR Expo 

 

Key Actionable Takeaways for HVAC Marketing Leaders: 

• Integrate versatility into your content calendar for real-time adaptability. 

• Design marketing materials that evoke emotion and simplicity for impact. 

• Invest in personal development: attend expos, network, and never stop learning. 

• Cross-pollinate with the sales team for technically accurate and engaging content. 

• Harness the power of collectible data through lead magnets for targeted remarketing. 

• Prioritize branding before marketing — be innovative and embrace change. 

 

In this age of constant evolution, Katrina Koszorek of Oxygen 8 shows us that finding the right blend of innovation, emotion, and strategy is key to a winning HVAC marketing approach. If you are looking for an invigorating discussion that dives deep into modern marketing strategies and how we’re changing the HVAC landscape, listen in.
 
Recorded live– straight from the show floor at the AHR Expo 2024 in Chicago!