I Created That Podcast

I Created That Podcast

Welcome to the I Created That Podcast. This podcast is for those looking to be inspired to start an online business, marketing your business, and learn more about Shopify. I’m your host, Sarah Jansel, a former 20 year corporate veteran and executive turned creative entrepreneur. Today I'm CEO of Jansel & Co where we help clients build, brand and grow awesome Shopify stores. My guests and I are excited to share some exclusive tips about how to start a business, grow a business, and feature some super cool entrepreneurs and business partners who can help you do it too.

Episodes

September 25, 2022 52 min

If you’re looking to enhance your leadership skills and start showing up as a more confident version of you - this episode is for you! I sat down with Matthew Allyn, coach and podcaster of the Powerful Online Leadership Podcast, to talk about standing out from the crowd of other businesses, leaning into your power, and showing up as a leader in your field on social media.

In this episode you will learn:
- How to stand out from a cro...

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Ever feel like you’re spinning all the plates as an online business and entrepreneur? Maybe you’ve felt like your to-do list was so long it led to overwhelm, so you just didn’t do anything. You’re not alone! I sat down with Sarah Gemmel, Expert Networking Strategist, to talk about how entrepreneurs wear a lot of hats in their business, how boundaries are often missing from their lifestyles, and how often this leads to burnout in yo...

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Interested in building the business of your dreams, making the money you deserve, all while living an amazing life? It’s possible… for real! I sat down with Bridgette Boucha, CFO for entrepreneurs, to talk about how entrepreneurs can build their life and business by design and have more fun! But it all starts with a little planning and financial know how.

In this episode you will learn:
- Why you should build a business by design
- G...

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We hear a lot about social media and its powers in marketing, but what about other channels you could use? I sat down with Jenni Shaw, founder of Social Wellness Co., to talk about the changes we are seeing in current marketing tactics on social media, influencers, email, and Facebook ads, and why you might want to diversify your marketing tactics.

In this episode you will learn:
- What types of marketing online is helpful for e-comm...

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If you’re interested in learning about sustainable businesses, or if you’ve ever purchased a one-time wear dress for an event and wedding - this episode is for you!  I sat down with Sonia Dong, Managing Director of Henkaa, a super cool dress brand whose focus is on preserving company history and culture, and developing an inclusive, sustainable brand with a heart. Their innovative dress brand is changing the way we think about cele...

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If you’ve ever dreamed of designing your fashion line and/or opening a boutique - this episode is for you! I sat down with Kaitlyn Jordan, Owner & Designer, to talk about her journey of opening  Silk Row Bridal boutique and developing her line of bespoke wedding gowns in her signature line, Kaitlyn Mae, all centered around the modern “cool bride.” From idea to inception, Kaitlyn had to pivot several times after she opened her b...

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Ever wondered if the handmade products you create from the kitchen table could transition to an American success story and staple in homes? Well, then this episode is for you! I sat down with Lauren White, founder of White Loft, a 100% female-owned gifts and keepsakes studio, dedicated to making heirloom goods that grow with families and help preserve precious memories. Lauren shared her story of moving from handcrafting goods from...

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Successful Shopify stores know one thing is true: you need to be creative and build community in order to thrive online. And that’s exactly what Nicole VanQuaethem, Owner of Random Wellness Co did to build her dream business. From starting an online nutrition business to founding a hugely successful t-shirt business, to now helping others create online - Nicole has definitely nailed the creative side of things!

In this episode you w...

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Everyone goes into their Shopify (and entrepreneur) journey with high hopes, excitement, and a “let’s do this” attitude. However, as you start to develop your business, it’s all too common that you’ll encounter challenges, fear, and stress - all the things that come along with building something new. I sat down with top coach and former Director of Coaching for Tony Robbins, Arvin Anderson, to talk about why challenges arise and ho...

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Product-based businesses everywhere (aka Shopify stores) have the ultimate opportunity to maximize their sales during the busy holiday shopping season (September through January), if they take a planful approach. I sat down with Maria and Kristina from The Social Snippet to talk about the best approach to preparing for the holidays with your promotions, sales, emails and socials.

In this episode you will learn:
- Trends in holiday sh...

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Everyone wants to create social content that converts, save time, and learn how to repurpose great content - especially if you’re a Shopify store owner! I sat down with Michelle Lange, Content Creator for business owners, to talk about what makes content convert, how to repurpose your content, what platforms to use, and whether or not your ideal customer is hanging out on TikTok.

In this episode you will learn:
- How Michelle’s teach...

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When it comes to building a strong Shopify business and following - you need to spend time building your community! Community can help you gather input and feedback, become a strong referral source, and earn you consistent, growing revenue! I sat down with Meredith Dew, CEO of Wild Melon a western Canadian fashion boutique, to talk about how she’s cultivated a strong community that’s been the basis of her success.

In this episode yo...

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Have you ever felt like you were a little out of your element? Maybe you’ve had a brilliant business idea but quickly talked yourself out of it by thinking, “no, I can’t do that”. Perhaps you’ve even compared yourself to others and it left you feeling a little bad about yourself. Well have no fear! I sat down with Christine Corocoran, Business Mindset Coach, to talk all about imposter syndrome and how we can beat these thoughts and...

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Shannon Weinstein knows her stuff when it comes to helping you keep money in your wallet and keep the pain out of doing your taxes. I sat down to talk to Shannon about how she’s helping clients strategically manage their money and business assets through proper bookkeeping, tax and CFO services. Shannon chats about what questions to ask and levers to pull to help you make decisions about products, launches, and all other aspects of...

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Lauren Hildebrand is a jack of all creative trades, but her specialty is creating amazing brand identities - that’s why she’s Jansel & Co’s brand guru. I sat down with Lauren to discuss how a brand is really your first and lasting impression - and something to invest in so it can stand the test of time! Lauren also shared the inside scoop on her own branding and content strategy with her new Shopify store, Pupculture.

In this ep...

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Amanda Worthington is a UX career coach who believes that we are the designers of our own lives and careers. Having worked with clients and organizations to create customer journeys that are specifically for the end user, Amanda is applying these same principles in all aspects of her life. She takes thinking like a customer to a new level - and you can do it too!

In this episode you will learn:
- What UX is and how it can benefit you...

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If you’re in business then you know what drives your business is revenue and sales. Enter The Sales Queen, Jillian Murphy, who joined us to share her top tips on how to sell with ease. We love Jillian’s laid back approach to sales vs feeling pushy or sleazy.

In this episode you will learn:
- Why building relationships and community are critical to sale
- What strategies help you sell more
- How a laid back approach is more effective th...

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One of the top things we focus on with new brands and Shopify store owners is clarity. Clarity of your customer, brand, and most importantly - your story! Business owners who understand their story articulate their value, offerings, and why customers should buy from them with ease. Just like Alex Street says, “stand out with your story!”.

In this episode you will learn:
- What your personal vs brand story is and why you need it
- How ...

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Leigh Sund knows what it takes to develop an amazing online brand. Having originally supported fitness clients in person, Leigh took her fitness coaching business online and is seeing way better results with her clients due to the accountability and community she’s created. Now, she’s supporting clients to embed fitness in their daily lives with her new Shopify store business - Wildlyfitco! Wildlyfitco is an amazing brand of bands ...

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Top Finance Coach, Sandra Joe, knows that many people struggle to feel confident with their finances because they haven’t been exposed to proper education around money, negotiation and most importantly, their self-worth behind their earning potential - especially women. Understanding your finances and forecasting your future success is key to protecting your business.

In this episode you will learn:
- Why teaching and empowering bus...

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