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February 5, 2020 38 min

Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, and much more.

As the first Events hire at Lattice, Erin built the events program from the ground up creating a full-scale program that includes sponsorships, dinners, workshops and Lattice’s inaugural conference—Resources for Humans Live.

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