In the EllaMents with Alishia Egenhoff

You're exhausted. Your brain is foggy. You're snapping at your kids over small things. You're emotionally numb even when good things happen.

And you're wondering: why can't I just handle this?

It's not you. We just don't talk about this enough. Modern motherhood is asking women to carry an overwhelming amount of emotional, mental, and physical responsibility all at once. The invisible labor. The mental load. The constant holding of e...

Q4 is about to be the busiest, most expensive time in the ad space. Everyone's fighting for attention during the holidays, which means ad costs are skyrocketing and competition is fierce.

But here's what most business owners miss: Q4 isn't won in November. It's won right now, in August and September, when you're planning and preparing while everyone else is still sleeping on it.

If you wait until October to start thinking about Q4, y...

You're ready to run Meta Ads. Or at least, you think you are...

But jumping in unprepared is one of the fastest ways to burn through money and potentially get zero results. Yikes!

In this episode, I'm walking you through the 10 things you need before launching Meta Ads - from your Meta Pixel installation to knowing your conversion tracking to landing page setup to understanding broad versus interest targeting right now.

You'll also he...

Your business is thriving through referrals and word-of-mouth.

You're profitable. You're getting steady clients. People are talking about you.

So why does it feel like something's missing?

Here's what nobody tells you: just because your business is working doesn't mean it's working at full capacity.

In this episode, I'm talking to the business owners who are already successful and wondering if they actually need marketing. I'm breaking...

You hit your revenue goals. Your business is growing. You should feel amazing.

So why do you feel so alone?

Nobody warns you about this part of entrepreneurship. The isolation. The decisions you have to make by yourself. The wins you celebrate alone. The doubt that creeps in at 2am when it's just you and your thoughts.

The thing is that it doesn't just go away when you become successful. It's part of this journey.

But what if there was...

You've probably told yourself you can't afford to run ads.

Or maybe you've convinced yourself that small budgets don't work and you need thousands of dollars a month to see any kind of results.

So you're grinding away at organic content instead. Posting constantly. Fighting the algorithm. And watching other businesses grow faster than you.

But what if I told you small budgets can actually work? You just need to know what's realistic f...

School's out. Your kids are home. Your clients still need you.

So how do you actually get work done this summer without feeling like you're failing at both business and motherhood?

I'm not going to give you the Instagram version of working from home with kids. I'm giving you the real, messy version - what actually works in my house with my 11 and 13-year-old.

In this episode, I'm walking you through my actual summer routine, the bound...

AI is everywhere. And honestly? It's getting hard to ignore.

Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is practically writing everyone's social captions at this point.

And look, I use AI too. But here's what's bothering me: everyone's being told to just hand everything over to automation. Trust it. Let AI handle it.

But nobody's asking the obvious question - should you?

The platforms have goals. Your b...

Ever wonder how other moms actually fit business into their lives? Like, the real version with toddler meltdowns, school pickups, and zero time to meal plan?

Today I'm talking with Alysha Sanford, a brand photographer who's building her business with a toddler at home, while I'm navigating the tween and teen years. We basically have the same name, we both live in Oregon, and we both work in marketing, but our days look completely di...

Do I really need to run ads? Can't I just grow organically?

If you've asked yourself these questions, I need to tell you something: you're asking the wrong question.

Because here's what I've learned after years of running ads for clients and building my own business, it's not about choosing between organic or paid. It's about understanding what each one actually does and when your business is ready for both.

Maybe you've been posting ...

Sometimes the best business decisions come from the hardest moments.

Sierra, founder of Caravan Content, was fully booked, working seven days a week, and completely burnt out. On paper, her business looked successful. But something wasn't right.

In this episode, Sierra walks us through her complete business rebrand—from the moment that sparked the change to the practical steps she took to rebuild everything. She's sharing what ...

If you're feeling stuck on the hamster wheel, exhausted but afraid to stop, or convinced that everything will fall apart if you take your foot off the gas—this episode is for you.

I'm sharing my own messy journey with burnout as a work-from-home mom and business owner. From working through our family vacation in Hawaii to that camping trip where I had no cell service and was forced to step away, I'm getting real about what bur...

Can we talk about something that might not sound exciting but honestly affects almost everything in your business? Your numbers.

If you're making good money but have no idea where it's going, or if you're constantly guessing whether you can afford to invest, hire help, or run ads—this episode is for you.

I'm sharing the exact cash management system I implemented from day one that's kept my business stable and sustainable: Profi...

Setting boundaries in business sounds simple until guilt, fear, and old habits show up.

In this episode of In the EllaMents, I’m talking about why boundaries feel so personal for so many women in business, especially those of us who care deeply, try hard, and feel the pressure to be everything to everyone.

This isn’t a conversation about productivity hacks or rigid rules. It’s about understanding why setting boundar...

How do you actually know when you’re too busy to take on more client work?

This episode came directly from a question someone asked me recently, and honestly, it caught me off guard. Not because I don’t think about capacity, but because I’m still learning how to answer that question in a way that aligns with the business I’m building.

In this episode, I’m sharing what “too busy” looks like fo...

As we move into 2026, I’ve been feeling reflective — not in a “new year, new strategy” way, but in a quieter, more intentional one.

In this episode, I’m sharing my honest marketing predictions for 2026 — not from a place of having everything figured out, but from lived experience. From watching trends shift, supporting business owners behind the scenes, and navigating these changes inside my own b...

There are seasons in life where everything you thought was certain suddenly changes.

This is a conversation about loss, redirection, and what happens when the career you thought you’d have unexpectedly ends. I share how a painful season led me to build something I never planned for — and why I now believe those moments aren’t wasted.

If you’re in a season of uncertainty, questioning your next step, or rebuildi...

If you feel like you’re constantly doing all the things — working, parenting, managing a household, trying to grow a business — and still feel behind, this episode is for you.

For a long time, I thought doing everything at once was just part of being a working mom and business owner. I thought balance meant juggling it all and somehow keeping everything in the air. What I didn’t realize was how much pressure ...

If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind.

I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you “should know better.” Sometimes it’s not a lack of knowledge that creates overwhelm — it’s having too many ideas, too many options, and too mu...