Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ahead of the curve. At Inside Commerce, we believe informed decisions are the key to lasting success.
Episodes
Product Discovery for Ecommerce: Context, Personalisation and AI
Reasons to listen:
- Learn how product context and knowledge graphs can improve search relevance.
- Understand which shopper behaviours signal genuine intent and which may be noise.
- Get practical ideas for testing merchandising choices and deciding where AI needs human oversight.
How can ecommerce websites help shoppers find the right products when they don&rsq...
tl;dr What you'll learn:
- Why transparent delivery promises can influence conversion, trust and loyalty.
- How delivery choices, pricing, customer value and returns affect profitability.
- What to consider when deciding whether to build or buy delivery capabilities—and where AI may help.
Delivery’s often treated as a cost to contain but it also shapes whether customers trust a brand, complete a purchase and come back. I...
Kibo: A unified, model-agnostic approach to agentic commerce For B2B and B2C
tl;dr
- Understand why unified data and one AI interface can outperform a fragmented collection of point agents.
- See how model-agnostic AI and “bring your own LLM” architecture reduce vendor lock-in and give commerce teams more control over cost and flexibility.
- Learn how Playbooks automate everyday commerce tasks while preserving human oversigh...
The Loyalty Playbook for Peak Trading
"Engagement in loyalty programmes is highest around BFCM—they drive the greatest share of revenue from existing customers precisely when brands are competing hardest for attention.”
tl;dr - why listen?
- Learn how to protect BFCM margins without depending on deeper discounts.
- Discover practical loyalty tactics for acquisition, retention and reactivation.
- Understand how omnichannel rewa...
This week, we turn our attention once more to Centra's ecommerce platform and recent roadmap activity.
Martin Jensen, founder and Chief Innovation Officer at Centra, reveals how agentic AI is moving from “smart intern” to genuine digital colleague, and why the next competitive edge is no longer the code itself, but the tools, playbooks and guardrails built around it.
The discussion is framed by the concept of agent experi...
“AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.”
Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually heading; not in theory, but in the real world of live campaigns and platform shifts.
ChatGPT ads are already here, but the platfo...
When you spend time with Shopify agencies that live inside the platform every day, the signal gets clear fast: Shopify is no longer just talking about storefronts. It is pushing hard toward being the operating system for commerce.
That shift came through clearly in the recent Shopify .dev event in Toronto and in the latest Editions release. In this podcast, you’ll learn what the biggest themes actually were, which updates matt...
How Ellis Brigham Is Building a Modern Retail Experience Through Technology
tl;dr - what you'll get:
- Learn how Ellis Brigham approached a major ecommerce platform migration to Centra and the commercial considerations behind the decision.
- Discover how investments in delivery experience, customer data and personalisation are helping strengthen customer loyalty.
- Get practical insights into balancing retail heritage with digital innova...
The debate around native apps versus mobile websites has changed significantly. Thanks to Progressive Web Apps (PWAs), improved mobile browsers and advances in web technologies, many capabilities that once required a native app are now available through the mobile web.
For most ecommerce brands, the decision is no longer driven by technology limitations but by customer behaviour, retention strategy and commercial return on investme...
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, leading experts on affiliate marketing explain the current framework for affiliate marketing, exploring how the market has shifted and the mindset and toolkit t...
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, Shamoli Miah from Vervaunt hosts a discussion with the leadership teams of some of the most innovative and dynamic ecommerce technology vendors in the market. T...
Replacing An Entire Tech Stack - John Smedley’s Migration Journey From Magento to Centra.
Most brands are afraid to overhaul their legacy systems for fear of losing their identity but John Smedley’s story proves that a strategic replatform can elevate a storied heritage brand without diluting its uniqueness.
Our guest, Jamie Austen, is the Head of Ecommerce Operations at John Smedley, who has been the driving force for t...
Smarter Ecommerce Promotions with Revlifter
Key takeaways:
- Blanket discounting often reduces profitability and can negatively affect customer experience.
- Intent-based personalisation enables retailers to engage shoppers with more relevant messages at the right moment.
- Personalisation isn't only about promotion; it can also support education, reassurance and product discovery.
- Smarter popup strategies can increase conversions while s...
👍 What Ecommerce Businesses Can Learn from Patchworks’ Product Strategy & View on Tech TrendsIn this episode, we speak with Jim Herbert, CEO of Patchworks - recent winner of the 🏆 Ecommerce Technology Vendor of the Year award - about the technology trends shaping ecommerce right now. Three reasons to listen:1️⃣ Learn what tech trends are actually affecting ecommerce businesses — from AI search to PIM adoption and ...
🔥 Navigating Ecommerce Innovation
In this episode, we explore the evolving landscape of ecommerce, technology and strategic partnerships through an insightful conversation with Melker Lindström, Technical Ecommerce Operations lead from Nudie Jeans and David Hellsing, founder of their agency partner Aino.
We explore how brands and agencies can collaborate effectively in a rapidly changing digital environment, and a balanced view on ...
"You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.”
Tune in for expert advice from Aleyda Solis, an award-winning international SEO and AI search optimisation consultant, author and speaker.
What you'll get from this podcast:
- Understand where GEO and AI search are actually heading.
- Learn how disc...
"Scaling ecommerce fast means moving from heroics to systems — otherwise growth just exposes every weakness you’ve been carrying. Once you hit hyper-growth, the small process gaps stop being small. They become the things that break the business.”
This episode explores the hidden challenges brands face turning high-pressure moments into commercial opportunity, while also building the operational discipline needed to...
"Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue."
Episode summary:
The major networks including Google & Meta are investing heavily in AI to automate campaign creative and targeting. As the capabilities accelerate, brands need to understand the role AI plays in marketing st...
Agentic storefronts attract divided opinions. From early adopters convinced they're an innovative way to service online customers who need a deeper level of assistance, akin to an in-store sales assistant, to cynics who see this as a distraction from fixing your main website.
That's why we invited Jojo Regan, co-founder at Manors Golf, to join us and explain how & why they've launched an agentic storefront to complement the main...
"I think it's very important to stand for something. If I die today or tomorrow, will I be missed? And if the answer is no, what am I doing here? I need to change what I'm doing. I want to be liked. And that's the same for us as a brand."
Episode summary
Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors.
Exclusive to Ins...
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