Overcoming the challenges of diversifying into HR software

It never ceases to amaze us how different companies in our space build their businesses. Some focus narrowly and try to dominate a niche. Others diversify into related businesses like ATS, career fairs,and employer branding. Przemek Gacek is the CEO of Grupa Pracuj, the dominant job board in Poland with significant business in Ukraine and Germany. During the Great Recession of 2009-10, they began to diversify into related businesses, which made them a more strategic vendor for employers and better defend against competitors, including Indeed. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Przemek not just their past moves, but where they're heading, including acquisitions.