Walter Crosby, CEO of Helix Sales Development, works with entrepreneurs and business leaders to build sales teams that can thrive in any market—especially the tough ones. Walter believes that economic downturns expose the gaps that were always there: misaligned messaging, poor prospecting habits, and sales teams built for comfort, not performance.
In this interview Walter shares his early struggles and the lessons he learnt in his journey to mastering sales!
0:53 Walter's background
14:11 Key qualities to look for in a sales person.
16:43 The things as kids we are taught not to ask, that we need to ask as sales people.
17:22 The difference between good and elite sales people.
23:08 Building the right culture.
25:00 Dealing with a great sales person who doesn't fit the culture.
27:04 The impact of working remotely on a sales team.
32:08 What makes a great sales manager.
34:13 What are the key qualities to be successful at sales.
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