March 23, 2026 • 13 mins
Start Summit 2026, an event organized by students in Switzerland. Featuring an elevator and a challenge every entrepreneur knows well: explain a complex idea in 60 seconds without losing what truly matters.
From Start Summit 2026 in St. Gallen, we recorded an Intangiblia Flash episode capturing the energy of a place where investors, founders, and inventors come together to accelerate, expand, and turn real technology into reality.
The best founders don’t treat intellectual property like paperwork, they treat it like strategy. I walk around the Start Summit, talking about patents, trademarks, open-source licensing, and the real reason IP matters to customers and investors. If you’re building a startup and wondering what “defensible” actually means, these short interviews make it concrete in minutes.
We talk about a dual approach that many deep tech companies overlook: patent the core hardware innovation while keeping software open source under a permissive license to drive adoption and let customers go deep without fear of IP constraints. Then we jump into consumer and assistive tech, including a cat health-monitoring station that measures intake, temperature, and more, plus a smartwatch built for people with cognitive impairments that uses symbols, schedules, and voice prompts. It’s a reminder that product design, trust, and usability can be as important to protect as the underlying tech.
An experienced investor and company builder shares why IP is a game-changer in biotech, medtech, semiconductors, and industrial technology, especially when partnerships or acquisitions are the likely path to scale. We also touch on common founder pitfalls, like filing too early, and why a strong IP portfolio is something you reinforce over time, not a snapshot you frame once.
If you want more founder field notes like this, subscribe, share the episode with a builder friend, and leave a review with the smartest IP lesson you’ve learned so far. Video episode!
Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.
The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
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SPEAKER_06 (00:00):
Hello, my name is Edisa Caminero.
I'm the host of Intangibilia andwelcome to this flash episode on
the Start Summit.
Um I've been interviewing peopleall around the summit to talk
about intellectual propertytechnology and how it can impact
the different businesses andentrepreneurships.
(00:20):
I hope you enjoyed this episodeand let's meet all these amazing
founders, entrepreneurs,investors, and people who are
making a change in the world.
SPEAKER_03 (00:35):
Hi, I'm Henry Gonzalez.
I am the co-founder and CEO ofScreencloud.
So at Screencloud we buildbrain-inspired microchips on
supercomputers for AI work.
And the IP strategy is veryimportant for a company like us,
like a deep tech company inparticular.
So we have a dual strategy, onefor hardware and one for
software.
So actually, our hardwarestrategy is around patents.
(00:58):
So we have some strategicpatents that protect the
strategy all the way from themicrochip to the supercomputer
level.
And around software, actually,we are a little bit more softer
in software because we want toincentivate people to use our
infrastructure.
So we have a fully open sourcebut permissible open source
approach with software with apermissible license like Apache
(01:20):
V2.
So this allows customers tobasically dig very deep into our
infrastructure without any IPconstraints.
SPEAKER_06 (01:27):
And that's remarkable.
So you you make a combinationwith being protected but also
staying open for exactly.
Great.
And how IP has impacted yourbusiness.
SPEAKER_03 (01:44):
Well, it's uh it's very important in this specific
field because of course when weare told when you're talking to
investors and even customers,they do want to know that what
you have is special and thatwhat you have is protected, so
that it's not um, especiallyfrom a customer perspective,
they want to know that yourarchitectures, if they are
committing to your architecture,something unique, that they can
(02:05):
develop also tools for your ownarchitecture.
So you need to ensure that it'sa unique uh architecture and
topology, it's protected, andfrom an investor perspective,
the same thing, right?
So they want to bet on aninfrastructure play that is be
able to maintain theirtechnology in a defensible way.
SPEAKER_04 (02:26):
My name is Angelica, I'm one of the co-founders of AI
Tales.
Yes, so it's actually from apersonal experience.
I had two cats myself.
I didn't throw that one of mycats was sick, I just recognized
it and she was losing a lot ofweight, but then it was already
too late, and this inspired meto create a solution to keep the
cats healthy and happy for along time.
SPEAKER_06 (02:48):
Amazing.
And how how in the bipathy hasimpacted your business?
SPEAKER_04 (02:52):
In our opinion, IP is something really important,
especially for young business,um, to make sure that the
product and the business issafe, is secured, and we can
recommend it to any startup orevery young business to go the
steps to secure the IP and tomake it happen that you can try
(03:13):
for a long time.
Perfect.
SPEAKER_06 (03:15):
Can you show us uh how it works?
SPEAKER_04 (03:17):
Yes, of course.
So as soon as the cat goes tothe station, it activates first
the cat's fountain because catscan natural more water when the
water is moving.
They can fent this with thewhiskers and they think it has
such bacteria inside.
So this is an easy way topromote the natural drinking
habits.
We measure the amount of waterand foods the cat eats and
(03:38):
drinks.
We also measure the temperatureof the cat as well.
And here we have a little camerawhich we do a facial analysis
with.
With that, we can see if the catis in pain and guess how much
pain.
This data is directly displayedin the app, so you have your own
smartwatch for your cat.
SPEAKER_02 (04:01):
Hi, I'm Alex from Inclusives, and we're building a
smartwatch for people withcognitive impairments.
So this is our watch.
Uh, it's optimized for peoplewith autism, ADHD, uh,
intellectual disabilities, andwe help them understand uh a
little bit more about theirdaily schedules, we visualize
their events uh with sectors andsymbols, and we give interactive
(04:22):
uh voice output from the watch,so it sounds like it's 12
o'clock now, it's time forlunch.
So this was uh has a researchbackground from our university.
So we started like over threeyears ago with my co-founder's
brother who has epilepsy um andtried to solve some problems for
him, realized it works, and uhyeah, based on our research,
then founded the company.
(04:43):
So uh from early on, wetrademarked our design actually
because the software patent, ofcourse, is always a little bit
difficult.
So, what we do now is we havethis uh watch face we have here
with the sectors and thesymbols, the general structure
and design of it is trademarkedas a huge um design.
SPEAKER_01 (05:02):
And uh after a few years, uh decided to leave the
academic career, started myfirst company in drug
development uh in oncology, andI've never stopped.
I mean, I've started multipleother companies uh still uh in
the domain of uh drugdevelopment, uh biomedical
devices, uh also I invested indigital uh uh health and
(05:25):
genomics.
So uh and we professionally havebeen investing in uh deep tech
uh and biotech with a colleagueuh since 2012.
Well, IP for us is fundamental,in a sense that I have, as I
said, a very strong backgroundin biomedical sciences, and my
colleague has a also very strongcolleague uh background in uh
semiconductor and uh uhmicroelectronics.
(05:49):
So in both sectors where we areactive, um IP is a game changer.
Uh, very often uh in uh biotech,uh the uh objective of a company
is to engage uh with apartnership or an acquisition
with a pharmaceutical companythat can actually uh then
complete uh uh the the clinicaltrials leading to uh to
(06:12):
registration.
Uh and medical devices sometimeswith companies now that have
approved products uh even in theUnited States, uh, but for
commercial distribution, uh foruh co-development agreements,
um, larger companies are alwaysinvolved.
And larger companies need toknow that if they purchase you
or if they do a deal with you,that you can protect uh uh the
(06:37):
uh uh ideas and products.
So uh having a strong IPposition, both in uh life
science, biotech, med tech, orin deep tech, uh industrial
technologies, is essential to beable to create value.
SPEAKER_06 (06:52):
And what would you advise to um young founders or
startups?
SPEAKER_01 (06:58):
I do that all the time because I'm a company
builder uh and uh we have uhessentially started uh been
involved in starting more than20 companies in the last 10
years.
I have these discussions aboutIP from the very beginning.
So very often they're scaredbecause uh they come from
academia where intellectualproperty is not teached or not
(07:18):
uh uh they're not exposed.
And now with uh technology uhtransfer offices, the discussion
starts a little bit more to bepresent, uh, but I see a lot a
lack in our academic uh uh uhbackground uh and how to explain
uh uh the relevance of IPbecause very often IP is seen as
antagonistic to research, andwhich is not the case.
(07:40):
It's just a matter of education.
So I do a lot of education uhwith our CEOs and then founders,
and I'm um always pushing everyday, every time I meet with them
uh to consider the angle ofintellectual property.
Uh very often, sometimescompanies come with uh patents
that have been filed too early,uh, which is also a dramatic
(08:02):
problem.
So I need to make sure Iunderstand the philosophy behind
it.
So it is a matter of againeducation.
Um, and then very often uh I'minvolved in uh drafting uh of uh
uh uh the patents, or mostlikely we very often actually
because we rely on externalexperts that do that, on the
strategy development.
So um, and also from theinvestment side, when we do
(08:25):
syndication uh with investors,um very often investors rely on
our expertise and intellectualproperty.
So they ask us uh to evaluatethe IP solidity, or and I keep
responding that you know asnapshot of IP on a particular
time means very little.
One needs to see this uhlongitudinally with time,
(08:47):
because in reality IP isevolving every time, and
everything being involved infiling more than 40 patents, and
having involved in licensingpatents, uh uh uh selling
products with IP protection, uhlitigating patents as well to uh
the highest degree of theSupreme Court of Delaware.
Uh, I know how complex thesituation is.
(09:08):
So even issue patents can becontested, and I contested in
one uh against issue patents.
On the other side, one needs toreally have a strategy to
reinforce the entire uh IP uhportfolio because that's a
critical component of a company.
SPEAKER_07 (09:25):
I'm Benedict Narcy, I'm from Alone, the founder of
Alone, and we're hungry and acompany developing a
manufacturing technology forcomplex robotic bodies.
The way we do this is thatbasically we took the technology
that we use in the industry tocreate ropes, so very simple
product, very complex piece oftechnology, and created a way to
uh produce in a singlestraightforward process all the
(09:46):
connective tissues if you go bya biomechanical analogy for a
robotic body.
What that means is that insteadof having hundreds of
components, like framework, uhbearings, pins, screws,
whatever, and having to assemblethem manually through a huge
supply chain automation line, wehave a single platform rooted in
textile technology for producingvarious complexities of robotic
(10:07):
buttons.
SPEAKER_06 (10:08):
And how do you use intellectual property to protect
your technology?
SPEAKER_07 (10:12):
Since we are a hardware-focused company, we
definitely focus both in termsof what we can do with the
technology and how technologyactually works on patenting and
on making sure that we are onpar with whatever we build
before we get.
It's a cycle of patenting beforeyou go to the market, etc.
And also protecting IP, whereit's it's more in the know-how
domain and about how we usetechnology and what what is your
(10:34):
specific expertise in thatfield, which is what enables us
to work.
SPEAKER_00 (10:39):
Hello, how are you?
I'm Juan Castini, co-founder ofBiocle.
Biocle is a startup ofbiotechnology in Argentina.
What we have a platform ofvesicles extra-cellular
bacterial to create complexbioactives directly in the
cellular.
SPEAKER_06 (10:54):
And what inspiration is your empreending?
SPEAKER_00 (11:03):
This was what we impulsed to create Biocle,
because we know that there aremany supplement and molecules
bioactives with a bunch ofpotential.
SPEAKER_06 (11:18):
And how used the intellectual empreending?
(11:41):
And what type of propertyintellectual are we using?
SPEAKER_00 (11:43):
Basically, what we are doing is property of the
method, and we're going todevelop that component of our
platform that we have.
But the idea is to have aparaguay that cover the core of
our technology and thatcomponent.
SPEAKER_06 (11:58):
Perfect.
And what has been the most ratefor us?
SPEAKER_00 (12:03):
But definitively the most rate is to traduce the
potential that has our sciencefor that person and perceiving
the benefits.
This is complicated because it'svery abstract.
But we're that when we have ourproduct in the market, these
benefits are going to buildautomatically.
(12:24):
And the consequence that hasbeen that we went to them what
we are doing, much I can be thefirst to provide this product.
Inclusive the buttirato, whichis our supplement, is related
(12:47):
with Alzheimer's and autism.
So all these things that we canhave an impact positive in how
the people come and how thepeople think is something that
really gratificates, because wethink.
SPEAKER_06 (13:37):
Perfecto.
And what has been your exitafter?
SPEAKER_05 (13:51):
Hello, I'm Fernanda from Sao Paulo in Brazil.
We're currently here at StartSummit in the Start Fellowship
Program, and I'm creating one ofthe first marketplaces of
experiences in Brazil right now.
We connect bars, restaurants,coffee shops, and avens with
people that live in big citiesbecause they struggle to find
unique experiences to hang outat the weekends, and also local
(14:12):
businesses as bars andrestaurants struggle to find the
right audience for them.
So we connect the both parts andwe uh deal with a marketplace.
So we take a commission ofeverything that is built inside
our platform.
So being here at Switzerland andhas been a great opportunity to
know more about the uh Europeanecosystem, to learn with my
other fellows that are also fromLatin America and Africa, and
(14:36):
know uh be in the right place toreach the tendencies of
technology, mainly in this eventhere at Star Summit.
Um, something that inspired meto start is because like there
are not a lot of women in techin general, not only in Brazil,
but at the world.
And I always be passionate abouttechnology since I was a kid.
(14:57):
So having my startup, beingselected for the program, it's
truly an honor.
And I think there is soimportant to have initiatives
like the Start Fellowshipprogram that give us the equal
opportunities both for um youngentrepreneurs from another
country, and yeah, it's it'struly an honor to be part of
this program, being here inSwitzerland, and also to speak
(15:18):
in the podcast.
SPEAKER_06 (15:19):
Thank you.
And what inspiring you to createuh your company?
SPEAKER_05 (15:24):
Um yeah, y'all started with my problem.
I was really struggling to findnew places um to go with my
friends at weekends, and then Irealized that we don't have an
app, not a global app or not alocal app that actually helped
us to discover the best options.
But in the middle of the way,when I started to develop it, I
(15:46):
realized that there was also abig problem in the side of the
owners of bars and restaurants,because like many of them close
their establishments with lessthan one year of operation, and
that's because they don't knowhow to do a properly marketing
and how to reach the oldaudience and also how to
communicate with the newgeneration that chooses where to
go buy their phones.
(16:07):
So um right now I'm passionateabout their problem too.
So my main goal today is like tobring these people to actually
book their tables, consume atthe restaurant, and support the
local economy.
SPEAKER_06 (16:21):
Thank you so much for your time.
Hello, my name is Edisa Caminero.
I'm the host of Intangibilia andwelcome to this flash episode on
the Start Summit.
Um I've been interviewing peopleall around the summit to talk
about intellectual propertytechnology and how it can impact
the different businesses andentrepreneurships.
(00:20):
I hope you enjoyed this episodeand let's meet all these amazing
founders, entrepreneurs,investors, and people who are
making a change in the world.
SPEAKER_03 (00:35):
Hi, I'm Henry Gonzalez.
I am the co-founder and CEO ofScreencloud.
So at Screencloud we buildbrain-inspired microchips on
supercomputers for AI work.
And the IP strategy is veryimportant for a company like us,
like a deep tech company inparticular.
So we have a dual strategy, onefor hardware and one for
software.
So actually, our hardwarestrategy is around patents.
(00:58):
So we have some strategicpatents that protect the
strategy all the way from themicrochip to the supercomputer
level.
And around software, actually,we are a little bit more softer
in software because we want toincentivate people to use our
infrastructure.
So we have a fully open sourcebut permissible open source
approach with software with apermissible license like Apache
(01:20):
V2.
So this allows customers tobasically dig very deep into our
infrastructure without any IPconstraints.
SPEAKER_06 (01:27):
And that's remarkable.
So you you make a combinationwith being protected but also
staying open for exactly.
Great.
And how IP has impacted yourbusiness.
SPEAKER_03 (01:44):
Well, it's uh it's very important in this specific
field because of course when weare told when you're talking to
investors and even customers,they do want to know that what
you have is special and thatwhat you have is protected, so
that it's not um, especiallyfrom a customer perspective,
they want to know that yourarchitectures, if they are
committing to your architecture,something unique, that they can
(02:05):
develop also tools for your ownarchitecture.
So you need to ensure that it'sa unique uh architecture and
topology, it's protected, andfrom an investor perspective,
the same thing, right?
So they want to bet on aninfrastructure play that is be
able to maintain theirtechnology in a defensible way.
SPEAKER_04 (02:26):
My name is Angelica, I'm one of the co-founders of AI
Tales.
Yes, so it's actually from apersonal experience.
I had two cats myself.
I didn't throw that one of mycats was sick, I just recognized
it and she was losing a lot ofweight, but then it was already
too late, and this inspired meto create a solution to keep the
cats healthy and happy for along time.
SPEAKER_06 (02:48):
Amazing.
And how how in the bipathy hasimpacted your business?
SPEAKER_04 (02:52):
In our opinion, IP is something really important,
especially for young business,um, to make sure that the
product and the business issafe, is secured, and we can
recommend it to any startup orevery young business to go the
steps to secure the IP and tomake it happen that you can try
(03:13):
for a long time.
Perfect.
SPEAKER_06 (03:15):
Can you show us uh how it works?
SPEAKER_04 (03:17):
Yes, of course.
So as soon as the cat goes tothe station, it activates first
the cat's fountain because catscan natural more water when the
water is moving.
They can fent this with thewhiskers and they think it has
such bacteria inside.
So this is an easy way topromote the natural drinking
habits.
We measure the amount of waterand foods the cat eats and
(03:38):
drinks.
We also measure the temperatureof the cat as well.
And here we have a little camerawhich we do a facial analysis
with.
With that, we can see if the catis in pain and guess how much
pain.
This data is directly displayedin the app, so you have your own
smartwatch for your cat.
SPEAKER_02 (04:01):
Hi, I'm Alex from Inclusives, and we're building a
smartwatch for people withcognitive impairments.
So this is our watch.
Uh, it's optimized for peoplewith autism, ADHD, uh,
intellectual disabilities, andwe help them understand uh a
little bit more about theirdaily schedules, we visualize
their events uh with sectors andsymbols, and we give interactive
(04:22):
uh voice output from the watch,so it sounds like it's 12
o'clock now, it's time forlunch.
So this was uh has a researchbackground from our university.
So we started like over threeyears ago with my co-founder's
brother who has epilepsy um andtried to solve some problems for
him, realized it works, and uhyeah, based on our research,
then founded the company.
(04:43):
So uh from early on, wetrademarked our design actually
because the software patent, ofcourse, is always a little bit
difficult.
So, what we do now is we havethis uh watch face we have here
with the sectors and thesymbols, the general structure
and design of it is trademarkedas a huge um design.
SPEAKER_01 (05:02):
And uh after a few years, uh decided to leave the
academic career, started myfirst company in drug
development uh in oncology, andI've never stopped.
I mean, I've started multipleother companies uh still uh in
the domain of uh drugdevelopment, uh biomedical
devices, uh also I invested indigital uh uh health and
(05:25):
genomics.
So uh and we professionally havebeen investing in uh deep tech
uh and biotech with a colleagueuh since 2012.
Well, IP for us is fundamental,in a sense that I have, as I
said, a very strong backgroundin biomedical sciences, and my
colleague has a also very strongcolleague uh background in uh
semiconductor and uh uhmicroelectronics.
(05:49):
So in both sectors where we areactive, um IP is a game changer.
Uh, very often uh in uh biotech,uh the uh objective of a company
is to engage uh with apartnership or an acquisition
with a pharmaceutical companythat can actually uh then
complete uh uh the the clinicaltrials leading to uh to
(06:12):
registration.
Uh and medical devices sometimeswith companies now that have
approved products uh even in theUnited States, uh, but for
commercial distribution, uh foruh co-development agreements,
um, larger companies are alwaysinvolved.
And larger companies need toknow that if they purchase you
or if they do a deal with you,that you can protect uh uh the
(06:37):
uh uh ideas and products.
So uh having a strong IPposition, both in uh life
science, biotech, med tech, orin deep tech, uh industrial
technologies, is essential to beable to create value.
SPEAKER_06 (06:52):
And what would you advise to um young founders or
startups?
SPEAKER_01 (06:58):
I do that all the time because I'm a company
builder uh and uh we have uhessentially started uh been
involved in starting more than20 companies in the last 10
years.
I have these discussions aboutIP from the very beginning.
So very often they're scaredbecause uh they come from
academia where intellectualproperty is not teached or not
(07:18):
uh uh they're not exposed.
And now with uh technology uhtransfer offices, the discussion
starts a little bit more to bepresent, uh, but I see a lot a
lack in our academic uh uh uhbackground uh and how to explain
uh uh the relevance of IPbecause very often IP is seen as
antagonistic to research, andwhich is not the case.
(07:40):
It's just a matter of education.
So I do a lot of education uhwith our CEOs and then founders,
and I'm um always pushing everyday, every time I meet with them
uh to consider the angle ofintellectual property.
Uh very often, sometimescompanies come with uh patents
that have been filed too early,uh, which is also a dramatic
(08:02):
problem.
So I need to make sure Iunderstand the philosophy behind
it.
So it is a matter of againeducation.
Um, and then very often uh I'minvolved in uh drafting uh of uh
uh uh the patents, or mostlikely we very often actually
because we rely on externalexperts that do that, on the
strategy development.
So um, and also from theinvestment side, when we do
(08:25):
syndication uh with investors,um very often investors rely on
our expertise and intellectualproperty.
So they ask us uh to evaluatethe IP solidity, or and I keep
responding that you know asnapshot of IP on a particular
time means very little.
One needs to see this uhlongitudinally with time,
(08:47):
because in reality IP isevolving every time, and
everything being involved infiling more than 40 patents, and
having involved in licensingpatents, uh uh uh selling
products with IP protection, uhlitigating patents as well to uh
the highest degree of theSupreme Court of Delaware.
Uh, I know how complex thesituation is.
(09:08):
So even issue patents can becontested, and I contested in
one uh against issue patents.
On the other side, one needs toreally have a strategy to
reinforce the entire uh IP uhportfolio because that's a
critical component of a company.
SPEAKER_07 (09:25):
I'm Benedict Narcy, I'm from Alone, the founder of
Alone, and we're hungry and acompany developing a
manufacturing technology forcomplex robotic bodies.
The way we do this is thatbasically we took the technology
that we use in the industry tocreate ropes, so very simple
product, very complex piece oftechnology, and created a way to
uh produce in a singlestraightforward process all the
(09:46):
connective tissues if you go bya biomechanical analogy for a
robotic body.
What that means is that insteadof having hundreds of
components, like framework, uhbearings, pins, screws,
whatever, and having to assemblethem manually through a huge
supply chain automation line, wehave a single platform rooted in
textile technology for producingvarious complexities of robotic
(10:07):
buttons.
SPEAKER_06 (10:08):
And how do you use intellectual property to protect
your technology?
SPEAKER_07 (10:12):
Since we are a hardware-focused company, we
definitely focus both in termsof what we can do with the
technology and how technologyactually works on patenting and
on making sure that we are onpar with whatever we build
before we get.
It's a cycle of patenting beforeyou go to the market, etc.
And also protecting IP, whereit's it's more in the know-how
domain and about how we usetechnology and what what is your
(10:34):
specific expertise in thatfield, which is what enables us
to work.
SPEAKER_00 (10:39):
Hello, how are you?
I'm Juan Castini, co-founder ofBiocle.
Biocle is a startup ofbiotechnology in Argentina.
What we have a platform ofvesicles extra-cellular
bacterial to create complexbioactives directly in the
cellular.
SPEAKER_06 (10:54):
And what inspiration is your empreending?
SPEAKER_00 (11:03):
This was what we impulsed to create Biocle,
because we know that there aremany supplement and molecules
bioactives with a bunch ofpotential.
SPEAKER_06 (11:18):
And how used the intellectual empreending?
(11:41):
And what type of propertyintellectual are we using?
SPEAKER_00 (11:43):
Basically, what we are doing is property of the
method, and we're going todevelop that component of our
platform that we have.
But the idea is to have aparaguay that cover the core of
our technology and thatcomponent.
SPEAKER_06 (11:58):
Perfect.
And what has been the most ratefor us?
SPEAKER_00 (12:03):
But definitively the most rate is to traduce the
potential that has our sciencefor that person and perceiving
the benefits.
This is complicated because it'svery abstract.
But we're that when we have ourproduct in the market, these
benefits are going to buildautomatically.
(12:24):
And the consequence that hasbeen that we went to them what
we are doing, much I can be thefirst to provide this product.
Inclusive the buttirato, whichis our supplement, is related
(12:47):
with Alzheimer's and autism.
So all these things that we canhave an impact positive in how
the people come and how thepeople think is something that
really gratificates, because wethink.
SPEAKER_06 (13:37):
Perfecto.
And what has been your exitafter?
SPEAKER_05 (13:51):
Hello, I'm Fernanda from Sao Paulo in Brazil.
We're currently here at StartSummit in the Start Fellowship
Program, and I'm creating one ofthe first marketplaces of
experiences in Brazil right now.
We connect bars, restaurants,coffee shops, and avens with
people that live in big citiesbecause they struggle to find
unique experiences to hang outat the weekends, and also local
(14:12):
businesses as bars andrestaurants struggle to find the
right audience for them.
So we connect the both parts andwe uh deal with a marketplace.
So we take a commission ofeverything that is built inside
our platform.
So being here at Switzerland andhas been a great opportunity to
know more about the uh Europeanecosystem, to learn with my
other fellows that are also fromLatin America and Africa, and
(14:36):
know uh be in the right place toreach the tendencies of
technology, mainly in this eventhere at Star Summit.
Um, something that inspired meto start is because like there
are not a lot of women in techin general, not only in Brazil,
but at the world.
And I always be passionate abouttechnology since I was a kid.
(14:57):
So having my startup, beingselected for the program, it's
truly an honor.
And I think there is soimportant to have initiatives
like the Start Fellowshipprogram that give us the equal
opportunities both for um youngentrepreneurs from another
country, and yeah, it's it'struly an honor to be part of
this program, being here inSwitzerland, and also to speak
(15:18):
in the podcast.
SPEAKER_06 (15:19):
Thank you.
And what inspiring you to createuh your company?
SPEAKER_05 (15:24):
Um yeah, y'all started with my problem.
I was really struggling to findnew places um to go with my
friends at weekends, and then Irealized that we don't have an
app, not a global app or not alocal app that actually helped
us to discover the best options.
But in the middle of the way,when I started to develop it, I
(15:46):
realized that there was also abig problem in the side of the
owners of bars and restaurants,because like many of them close
their establishments with lessthan one year of operation, and
that's because they don't knowhow to do a properly marketing
and how to reach the oldaudience and also how to
communicate with the newgeneration that chooses where to
go buy their phones.
(16:07):
So um right now I'm passionateabout their problem too.
So my main goal today is like tobring these people to actually
book their tables, consume atthe restaurant, and support the
local economy.
SPEAKER_06 (16:21):
Thank you so much for your time.
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