April 26, 2026 • 15 mins
Somewhere right now, a kid is kicking a ball in the street while a stadium across the world is holding its breath for a final-second win. We love sports because they create instant shared meaning, but the part most fans never see is the structure that makes those moments travel, repeat, and endure. For World IP Day 2026, we’re celebrating “IP and sports” with a playful challenge that lands on a serious point: intellectual property is what helps sport scale.
We break down the real sports business engine behind broadcasting rights, sponsorships, merchandising, and the rising value of sports data. Then we put the ideas to the test with “Who Wants To Own The Stadium,” a quick game that connects familiar examples to the core IP tools: patents, trademarks, copyright, licensing, and industrial design. Nike Flyknit shows how a patented invention can become a platform across product lines. The Nike swoosh shows how a trademark becomes trust, culture, and belonging. Madden NFL shows how copyright and licensing can turn a league into interactive entertainment. Air Jordan 1 shows how product design can become a collectible icon and a long-term asset.
By the end, we tie everything together into a practical takeaway for founders, creators, lawyers, and curious fans: sports value is built on more than performance, and good IP strategy helps innovation travel, brands grow, and creators get rewarded. If you enjoy plain talk about intellectual property and sports law, subscribe, share the episode with your network, and leave us a review so more listeners can find Intangibilia.
Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.
The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Artemisa (00:00):
Somewhere in the world right now, a game is happening.
(00:02):
A child is kicking a ball in thestreet.
A stadium is filling with noise.
A final is seconds away fromchanging someone's life.
Different places, differentpeople, same energy.
Sport has its rare ability toturn moments into memories, and
memories into something bigger: identity, belonging, and (00:18):
undefined
meaning.
But here is the part we do notalways see.
For that moment to travel, toreach millions, to sustain
careers, to build leagues, toinspire generations, something
else has to exist behind it.
Structure.
And that structure has a name: intellectual property. (00:39):
undefined
Announcer (00:45):
You are listening to Intangibilia, the podcast of
Intangible Law.
Plain talk about intellectualproperty.
Please welcome your host,Leticia Caminero.
Leticia AI (00:57):
Welcome to Intangibilia, where we explore
intellectual property as a forcefor creativity, innovation, and
growth.
I'm Leticia Caminero, and todaywe are celebrating World IP Day
2026, dedicated to IP andsports.
Ready, set, innovate.
Artemisa (01:13):
It feels like a celebration of creativity and
motion.
Leticia AI (01:18):
World IP Day reminds us that behind every great idea,
every great performance, everygreat moment, there is a
structure that helps it grow.
This episode is for educationalpurposes only and does not
(01:40):
constitute legal advice.
All views are my own.
Artemisa (01:44):
Enjoy the game, enjoy the law, do not file anything
based on our enthusiasm.
Leticia AI (01:49):
Why do sports matter so much?
Because they operate on multiplelevels at once.
Emotionally, sports createshared moments: a goal, a finish
line, a comeback.
These moments connect peopleinstantly.
Artemisa (02:02):
Culturally, sports become part of identity.
Cities, countries, andcommunities see themselves
reflected in teams and athletes.
Leticia AI (02:11):
But there is also a powerful economic layer.
Artemisa (02:18):
Broadcasting rights, sponsorships, merchandising,
data markets, event hosting,tourism, technology, all of
these form a complex economicecosystem.
Leticia AI (02:41):
Leagues such as the Premier League have built global
audiences through carefullystructured licensing systems.
Artemisa (02:49):
Which means when you watch a match, you are not just
watching a game, you arewatching an entire economic
system in motion.
Leticia AI (02:57):
Sport creates attention, and attention, when
structured properly, becomesvalue.
Artemisa (03:03):
Now let's move to connection.
Leticia AI (03:09):
Sports bring people together in a way very few
things can.
Artemisa (03:13):
They create shared experience without requiring
agreement.
Leticia AI (03:17):
You do not need the same language or background.
You only need the moment.
Artemisa (03:21):
A goal is universally understood.
So is a last second win.
And definitely a controversialreferee decision.
Leticia AI (03:30):
Countries compete under the same rules, watched by
the same global audience.
Sport creates a structured spacefor connection.
Artemisa (03:37):
Not by removing differences, but by aligning
people around a sharedexperience.
Leticia AI (03:43):
So, where does intellectual property fit into
all of this?
Right at the center.
IP is what allows sport toscale.
It transforms moments intoassets that can travel, be
shared, and be sustained.
Artemisa (03:56):
Let's make that tangible.
Leticia AI (03:58):
Broadcasting rights allow a match to reach the
world.
Trademarks protect teamidentities, logos, and events.
Data strategies power newmarkets like analytics and
fantasy sports.
Image rights ensure athletes canbenefit from their own identity.
Patents support innovation inequipment and technology.
Artemisa (04:17):
It is not one right, it is a system.
Leticia AI (04:20):
And when that system works well, something powerful
happens, investment flows,innovation grows, athletes are
supported, events scale, uh fansget better experiences.
Artemisa (04:32):
IP takes sports further.
Since today is about IP andsports, for this bonus episode,
we are playing a game.
(04:57):
Today's categories are patent,brand, copyright and licensing,
and industrial design.
Leticia AI (05:05):
Wait, though, I feel I should clarify that no actual
trophies will be awarded.
Artemisa (05:09):
Stop being such a lawyer.
Are you ready?
Leticia AI (05:12):
Yes.
Artemisa (05:13):
The game is called Who Wants to Own the Stadium?
The rules are simple.
I ask the questions.
Letitia answers.
The audience at home is invitedto play along, shout at their
phone, and pretend they knew theanswer all along.
Leticia AI (05:28):
A very respectable learning method.
Artemisa (05:33):
No law degree required.
Just curiosity, common sense,and maybe a pair of sneakers
somewhere in your closet.
Tonight's grand prize is notmoney.
It is something even better.
Round one, the patent question.
For one million imaginarydollars, euros, or francs.
(05:53):
Here we go.
Which sports invention became amassive commercial platform by
changing how athletic shoes aremade?
A whistle with attitude B.
A tennis racket that judges yourlife choices.
C.
Nike Flyknit.
D.
A water bottle that screamsmotivational quotes.
Leticia AI (06:13):
I'm going with C, Nike Flyknitt.
Artemisa (06:15):
Final answer.
Leticia AI (06:16):
Final answer.
Artemisa (06:17):
Correct.
Q the dramatic lights, themusic, and one patent attorney
quietly nodding in the corner.
Leticia AI (06:23):
Nike Flykneat is a great example because it sounds
simple, but it was deeplystrategic.
Instead of making a shoe upperfrom many stitched pieces, Nike
used a knitted structure thatcould be lightweight, flexible,
supportive, and more efficientto manufacture.
It helped turn the top part of ashoe into something closer to
(06:46):
engineered fabric, performanceclothing for your foot.
Artemisa (06:50):
So the shoe stopped being assembled like a sandwich
and started behaving like a sockwith ambition.
Leticia AI (06:55):
The IP lesson is that a patent can protect a
technical invention, but thebusiness value comes when that
invention becomes a platform.
Flegnant was not just oneproduct.
It became a technology usedacross many shoes and defended
as a competitive advantage.
Artemisa (07:12):
Patent lesson of the round.
The invention is the seed.
The product line is the garden.
The lawsuit is the fence.
Leticia AI (07:20):
Poetry.
Announcer (07:21):
Intangibilia, the podcast of intangible law.
Plain talk about intellectualproperty.
Artemisa (07:27):
Round two.
Which sports brand has become sorecognizable that people can
identify it from one smallcurved symbol?
A.
The swoosh B.
A confused banana.
C, a very expensive check mark.
D.
A mysterious line that says, Irun sometimes.
Leticia AI (07:47):
A.
The swoosh.
Nike strikes again.
Artemisa (07:49):
And this is the part where everyone at home looks
down at their shoes.
Leticia AI (07:53):
Nike is the strongest example here because
his trademark is not just alogo.
It carries meaning, performance,ambition, victory, culture,
celebrity, streetwear,aspiration.
The swoosh is tiny, but it holdsdecades of advertising, athlete
partnerships, design, emotion,and consumer trust.
Artemisa (08:14):
That is what a powerful brand does.
It turns a product into asignal.
A shoe becomes part of someone'sidentity.
A shirt becomes affiliation.
A logo becomes a sharedlanguage.
(08:38):
Which sports IP asset turnsfootball into an interactive
universe where fans can play,manage, compete, update rosters,
and emotionally overestimatetheir coaching skills?
A.
A stadium hot dog recipe.
B.
Madden N F L C a referee'shandwritten diary.
(09:01):
D.
A halftime show spreadsheet.
Leticia AI (09:05):
B Madden NFL.
Madden is one of the clearestexamples of how sports licensing
works in the real world.
The game is not valuable onlybecause of software.
It is valuable because itbundles many rights.
You have the code andaudiovisual content of the game.
You have NFL team names, logos,uniforms, stadium references,
(09:26):
player names, likenesses,statistics, commentary, and
league identity.
All of that has to be licensedand coordinated.
(09:47):
Madden allowed fans to move fromwatching football to performing
football in a digital space.
It became part of fan culture.
People learned players, teams,plays, and rivalries through the
game.
Artemisa (10:00):
Copyright and licensing lesson of the round.
Fandom does not stop at thefinal whistle.
With the right licenses, itbecomes playable.
Leticia AI (10:11):
Licensing expands the life of sport beyond the
stadium.
Artemisa (10:15):
Round four.
The design question.
Which sports design started as abasketball shoe and became a
cultural icon, a collector'sobsession, a fashion statement,
and occasionally a financialdecision people explain very
seriously.
A.
Air Jordan 1B, a gym towel withmain character energy.
(10:36):
C.
A shin god nobody asks for.
D.
A sneaker box people refuse tothrow away.
Leticia AI (10:43):
A Air Jordan 1.
Artemisa (10:45):
Correct! Somewhere a sneaker collector just
whispered, keep the box.
Leticia AI (10:51):
The Air Jordan 1 is a perfect design story.
It began as a performancebasketball shoe, but its visual
identity became unforgettable.
In the silhouette, the panelstructure, the color blocking,
the association with MichaelJordan, all of that helped
create something much biggerthan footwear.
Artemisa (11:11):
That shoe did not walk into culture, it arrived with
entrance music.
Leticia AI (11:15):
And the IP lesson is important.
Industrial design protects theappearance of a product, but
when design is combined withtrademarks, storytelling,
celebrity, scarcity, andcultural memory, it can become
an asset that lasts for decades.
Artemisa (11:32):
Design lesson of the round.
If people can recognize theshape from across the room,
protect it early and treat itlike treasure.
And now, the final question (11:40):
no multiple choice, no lifeline, no
calling your trademark lawyer.
Letitia, what do these fourexamples teach us about sports
and IP?
Leticia AI (11:53):
First, sports matter because they connect us.
Yeah, they teach us that sportsvalue is built on more than
performance.
You know, Flyknit shows howinvention becomes a product
platform.
Nike shows how a trademark canturn recognition into trust and
belonging.
Madden shows how copyright andlicensing can transform sport
(12:16):
into interactive entertainment.
Air Jordan 1 shows how designcan become cultural memory.
Together, they prove thatintellectual property is not
hidden from everyday life.
It is in the shoes people wear,the games they play, the brands
they trust, and the designs theycollect.
Artemisa (12:36):
Beautiful answer.
Judges, the judges areimpressed, mostly because they
finally understand why a sneakercan need a legal strategy.
Leticia AI (12:46):
That is the joy of World IP Day.
It helps us see the structurebehind what we already love.
Artemisa (12:54):
The game is emotional, the business is strategic.
The IP is doing push-ups in thebackground.
Leticia AI (13:00):
And when IP is used well, it helps innovation
travel, brands grow, fansconnect, and creators benefit
from the value they help build.
Artemisa (13:10):
Final scoreboard.
Nike.
Copyright and licensing.
Madden NFL.
Design Air Jordan 1.
And a real winner.
Leticia AI (13:22):
All of you, when you understand how ideas become
assets, if you want to enjoyother IP and sports-related
episodes, the intellectualproperty dugout.
Artemisa (13:31):
Baseball's legal all-stars.
That episode looked at how data,licensing, and broadcasting
rights shape an entire sport,and how something as simple as a
statistic can turn into acommercial asset.
Leticia AI (13:46):
We zoomed out with how IP runs the Super Bowl.
That one focused on trademarks,sponsorships, and the sheer
level of coordination behind asingle event.
It showed how everything yousee, from logos to ads to
halftime moments, is carefullyplanned and protected.
Artemisa (14:04):
And then we moved into innovation with the patent
behind the podium, innovation atthe Olympic Games.
That episode explored howtechnology and patents shape
performance, often in ways thatare completely invisible to the
audience.
Leticia AI (14:21):
And that is why today's episode, Sports as IP
Strategy, feels different.
It is not introducing somethingnew, it is connecting everything
we have already explored.
Announcer (14:33):
Happy World IP Day.
Thank you for listening toIntangibilia, the podcast of
Intangible Law.
Plain talk about intellectualproperty.
Did you like what we talkedtoday?
Please share with your network.
Do you want to learn more aboutintellectual property?
Subscribe now on your favoritepodcast player.
(14:53):
Follow us on Instagram,Facebook, LinkedIn, and Twitter.
Visit our websitewww.intangibilia.com.
Copyright Leticia Caminero 2020.
All rights reserved.
This podcast is provided forinformation purposes only.
Somewhere in the world right now, a game is happening.
(00:02):
A child is kicking a ball in thestreet.
A stadium is filling with noise.
A final is seconds away fromchanging someone's life.
Different places, differentpeople, same energy.
Sport has its rare ability toturn moments into memories, and
memories into something bigger: identity, belonging, and (00:18):
undefined
meaning.
But here is the part we do notalways see.
For that moment to travel, toreach millions, to sustain
careers, to build leagues, toinspire generations, something
else has to exist behind it.
Structure.
And that structure has a name: intellectual property. (00:39):
undefined
Announcer (00:45):
You are listening to Intangibilia, the podcast of
Intangible Law.
Plain talk about intellectualproperty.
Please welcome your host,Leticia Caminero.
Leticia AI (00:57):
Welcome to Intangibilia, where we explore
intellectual property as a forcefor creativity, innovation, and
growth.
I'm Leticia Caminero, and todaywe are celebrating World IP Day
2026, dedicated to IP andsports.
Ready, set, innovate.
Artemisa (01:13):
It feels like a celebration of creativity and
motion.
Leticia AI (01:18):
World IP Day reminds us that behind every great idea,
every great performance, everygreat moment, there is a
structure that helps it grow.
This episode is for educationalpurposes only and does not
(01:40):
constitute legal advice.
All views are my own.
Artemisa (01:44):
Enjoy the game, enjoy the law, do not file anything
based on our enthusiasm.
Leticia AI (01:49):
Why do sports matter so much?
Because they operate on multiplelevels at once.
Emotionally, sports createshared moments: a goal, a finish
line, a comeback.
These moments connect peopleinstantly.
Artemisa (02:02):
Culturally, sports become part of identity.
Cities, countries, andcommunities see themselves
reflected in teams and athletes.
Leticia AI (02:11):
But there is also a powerful economic layer.
Artemisa (02:18):
Broadcasting rights, sponsorships, merchandising,
data markets, event hosting,tourism, technology, all of
these form a complex economicecosystem.
Leticia AI (02:41):
Leagues such as the Premier League have built global
audiences through carefullystructured licensing systems.
Artemisa (02:49):
Which means when you watch a match, you are not just
watching a game, you arewatching an entire economic
system in motion.
Leticia AI (02:57):
Sport creates attention, and attention, when
structured properly, becomesvalue.
Artemisa (03:03):
Now let's move to connection.
Leticia AI (03:09):
Sports bring people together in a way very few
things can.
Artemisa (03:13):
They create shared experience without requiring
agreement.
Leticia AI (03:17):
You do not need the same language or background.
You only need the moment.
Artemisa (03:21):
A goal is universally understood.
So is a last second win.
And definitely a controversialreferee decision.
Leticia AI (03:30):
Countries compete under the same rules, watched by
the same global audience.
Sport creates a structured spacefor connection.
Artemisa (03:37):
Not by removing differences, but by aligning
people around a sharedexperience.
Leticia AI (03:43):
So, where does intellectual property fit into
all of this?
Right at the center.
IP is what allows sport toscale.
It transforms moments intoassets that can travel, be
shared, and be sustained.
Artemisa (03:56):
Let's make that tangible.
Leticia AI (03:58):
Broadcasting rights allow a match to reach the
world.
Trademarks protect teamidentities, logos, and events.
Data strategies power newmarkets like analytics and
fantasy sports.
Image rights ensure athletes canbenefit from their own identity.
Patents support innovation inequipment and technology.
Artemisa (04:17):
It is not one right, it is a system.
Leticia AI (04:20):
And when that system works well, something powerful
happens, investment flows,innovation grows, athletes are
supported, events scale, uh fansget better experiences.
Artemisa (04:32):
IP takes sports further.
Since today is about IP andsports, for this bonus episode,
we are playing a game.
(04:57):
Today's categories are patent,brand, copyright and licensing,
and industrial design.
Leticia AI (05:05):
Wait, though, I feel I should clarify that no actual
trophies will be awarded.
Artemisa (05:09):
Stop being such a lawyer.
Are you ready?
Leticia AI (05:12):
Yes.
Artemisa (05:13):
The game is called Who Wants to Own the Stadium?
The rules are simple.
I ask the questions.
Letitia answers.
The audience at home is invitedto play along, shout at their
phone, and pretend they knew theanswer all along.
Leticia AI (05:28):
A very respectable learning method.
Artemisa (05:33):
No law degree required.
Just curiosity, common sense,and maybe a pair of sneakers
somewhere in your closet.
Tonight's grand prize is notmoney.
It is something even better.
Round one, the patent question.
For one million imaginarydollars, euros, or francs.
(05:53):
Here we go.
Which sports invention became amassive commercial platform by
changing how athletic shoes aremade?
A whistle with attitude B.
A tennis racket that judges yourlife choices.
C.
Nike Flyknit.
D.
A water bottle that screamsmotivational quotes.
Leticia AI (06:13):
I'm going with C, Nike Flyknitt.
Artemisa (06:15):
Final answer.
Leticia AI (06:16):
Final answer.
Artemisa (06:17):
Correct.
Q the dramatic lights, themusic, and one patent attorney
quietly nodding in the corner.
Leticia AI (06:23):
Nike Flykneat is a great example because it sounds
simple, but it was deeplystrategic.
Instead of making a shoe upperfrom many stitched pieces, Nike
used a knitted structure thatcould be lightweight, flexible,
supportive, and more efficientto manufacture.
It helped turn the top part of ashoe into something closer to
(06:46):
engineered fabric, performanceclothing for your foot.
Artemisa (06:50):
So the shoe stopped being assembled like a sandwich
and started behaving like a sockwith ambition.
Leticia AI (06:55):
The IP lesson is that a patent can protect a
technical invention, but thebusiness value comes when that
invention becomes a platform.
Flegnant was not just oneproduct.
It became a technology usedacross many shoes and defended
as a competitive advantage.
Artemisa (07:12):
Patent lesson of the round.
The invention is the seed.
The product line is the garden.
The lawsuit is the fence.
Leticia AI (07:20):
Poetry.
Announcer (07:21):
Intangibilia, the podcast of intangible law.
Plain talk about intellectualproperty.
Artemisa (07:27):
Round two.
Which sports brand has become sorecognizable that people can
identify it from one smallcurved symbol?
A.
The swoosh B.
A confused banana.
C, a very expensive check mark.
D.
A mysterious line that says, Irun sometimes.
Leticia AI (07:47):
A.
The swoosh.
Nike strikes again.
Artemisa (07:49):
And this is the part where everyone at home looks
down at their shoes.
Leticia AI (07:53):
Nike is the strongest example here because
his trademark is not just alogo.
It carries meaning, performance,ambition, victory, culture,
celebrity, streetwear,aspiration.
The swoosh is tiny, but it holdsdecades of advertising, athlete
partnerships, design, emotion,and consumer trust.
Artemisa (08:14):
That is what a powerful brand does.
It turns a product into asignal.
A shoe becomes part of someone'sidentity.
A shirt becomes affiliation.
A logo becomes a sharedlanguage.
(08:38):
Which sports IP asset turnsfootball into an interactive
universe where fans can play,manage, compete, update rosters,
and emotionally overestimatetheir coaching skills?
A.
A stadium hot dog recipe.
B.
Madden N F L C a referee'shandwritten diary.
(09:01):
D.
A halftime show spreadsheet.
Leticia AI (09:05):
B Madden NFL.
Madden is one of the clearestexamples of how sports licensing
works in the real world.
The game is not valuable onlybecause of software.
It is valuable because itbundles many rights.
You have the code andaudiovisual content of the game.
You have NFL team names, logos,uniforms, stadium references,
(09:26):
player names, likenesses,statistics, commentary, and
league identity.
All of that has to be licensedand coordinated.
(09:47):
Madden allowed fans to move fromwatching football to performing
football in a digital space.
It became part of fan culture.
People learned players, teams,plays, and rivalries through the
game.
Artemisa (10:00):
Copyright and licensing lesson of the round.
Fandom does not stop at thefinal whistle.
With the right licenses, itbecomes playable.
Leticia AI (10:11):
Licensing expands the life of sport beyond the
stadium.
Artemisa (10:15):
Round four.
The design question.
Which sports design started as abasketball shoe and became a
cultural icon, a collector'sobsession, a fashion statement,
and occasionally a financialdecision people explain very
seriously.
A.
Air Jordan 1B, a gym towel withmain character energy.
(10:36):
C.
A shin god nobody asks for.
D.
A sneaker box people refuse tothrow away.
Leticia AI (10:43):
A Air Jordan 1.
Artemisa (10:45):
Correct! Somewhere a sneaker collector just
whispered, keep the box.
Leticia AI (10:51):
The Air Jordan 1 is a perfect design story.
It began as a performancebasketball shoe, but its visual
identity became unforgettable.
In the silhouette, the panelstructure, the color blocking,
the association with MichaelJordan, all of that helped
create something much biggerthan footwear.
Artemisa (11:11):
That shoe did not walk into culture, it arrived with
entrance music.
Leticia AI (11:15):
And the IP lesson is important.
Industrial design protects theappearance of a product, but
when design is combined withtrademarks, storytelling,
celebrity, scarcity, andcultural memory, it can become
an asset that lasts for decades.
Artemisa (11:32):
Design lesson of the round.
If people can recognize theshape from across the room,
protect it early and treat itlike treasure.
And now, the final question (11:40):
no multiple choice, no lifeline, no
calling your trademark lawyer.
Letitia, what do these fourexamples teach us about sports
and IP?
Leticia AI (11:53):
First, sports matter because they connect us.
Yeah, they teach us that sportsvalue is built on more than
performance.
You know, Flyknit shows howinvention becomes a product
platform.
Nike shows how a trademark canturn recognition into trust and
belonging.
Madden shows how copyright andlicensing can transform sport
(12:16):
into interactive entertainment.
Air Jordan 1 shows how designcan become cultural memory.
Together, they prove thatintellectual property is not
hidden from everyday life.
It is in the shoes people wear,the games they play, the brands
they trust, and the designs theycollect.
Artemisa (12:36):
Beautiful answer.
Judges, the judges areimpressed, mostly because they
finally understand why a sneakercan need a legal strategy.
Leticia AI (12:46):
That is the joy of World IP Day.
It helps us see the structurebehind what we already love.
Artemisa (12:54):
The game is emotional, the business is strategic.
The IP is doing push-ups in thebackground.
Leticia AI (13:00):
And when IP is used well, it helps innovation
travel, brands grow, fansconnect, and creators benefit
from the value they help build.
Artemisa (13:10):
Final scoreboard.
Nike.
Copyright and licensing.
Madden NFL.
Design Air Jordan 1.
And a real winner.
Leticia AI (13:22):
All of you, when you understand how ideas become
assets, if you want to enjoyother IP and sports-related
episodes, the intellectualproperty dugout.
Artemisa (13:31):
Baseball's legal all-stars.
That episode looked at how data,licensing, and broadcasting
rights shape an entire sport,and how something as simple as a
statistic can turn into acommercial asset.
Leticia AI (13:46):
We zoomed out with how IP runs the Super Bowl.
That one focused on trademarks,sponsorships, and the sheer
level of coordination behind asingle event.
It showed how everything yousee, from logos to ads to
halftime moments, is carefullyplanned and protected.
Artemisa (14:04):
And then we moved into innovation with the patent
behind the podium, innovation atthe Olympic Games.
That episode explored howtechnology and patents shape
performance, often in ways thatare completely invisible to the
audience.
Leticia AI (14:21):
And that is why today's episode, Sports as IP
Strategy, feels different.
It is not introducing somethingnew, it is connecting everything
we have already explored.
Announcer (14:33):
Happy World IP Day.
Thank you for listening toIntangibilia, the podcast of
Intangible Law.
Plain talk about intellectualproperty.
Did you like what we talkedtoday?
Please share with your network.
Do you want to learn more aboutintellectual property?
Subscribe now on your favoritepodcast player.
(14:53):
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